Product Offerings
Product Categories:
Seafood, Livestock Feed and Supplements
Products:
Seafood: Live Fish, Fresh Fish, Seafood Processing
Meat: Meat Processing
Feed: Feed Sales
Product Gallery:
Nanyo Bejoy Co., Ltd. is a diversified food processing company based in Uwajima City, Ehime Prefecture, Japan, specializing in premium seafood, meat processing, and feed sales. The company plays a significant role in the regional aquaculture industry and is known for its vertically integrated approach that emphasizes quality, traceability, and sustainability. Nanyo Bejoy has earned a reputable name in Japan and selected international markets through its branded seafood offerings and high-quality standards.
Core Business
Established in the rich fishing waters of Ehime, Nanyo Bejoy Co., Ltd. focuses on three main business verticals: seafood processing, meat processing, and feed sales. The company's operations encompass the full supply chain from feed formulation and livestock farming to processing and sales. Its core emphasis lies in maintaining the highest quality at each stage, with robust food safety protocols and environmentally responsible practices.
Product & Service Offerings
- Seafood Division
- Live Fish Supply
- Fresh Fish Processing
- Vacuum-packed and value-added seafood products
- Meat Division
- Meat cutting and processing services
- Distribution of fresh and frozen meat products
- Feed Sales
- Aquaculture and livestock feed formulation and sales
- Specialty feed development focused on taste and nutrition
Nanyo Bejoy's product line is tailored to both consumer and business segments, serving restaurants, supermarkets, wholesalers, and foodservice companies.
Specialization & USP
The company's unique strength lies in its branded aquaculture products, developed using regionally cultivated feed and advanced rearing techniques:
- Aoburi (碧ぶり): A premium Japanese amberjack (buri), raised with high-nutrition feed ensuring superior fat content and flavor balance.
- Bisen no Tai (美鮮の鯛): Branded red sea bream known for its vibrant appearance and delicate taste, reared under carefully managed marine conditions.
- Mikan Ai Tai & Mikan Ai Buri (みかん愛たい・ぶり): Specialty fish raised with feed blended with mikan (Japanese citrus), imparting subtle fruity notes and reduced fishy odor.
These branded fish are widely recognized in gourmet and high-end retail channels in Japan for their consistent quality, safety, and distinct taste profiles.
Financials
Although detailed financial disclosures are not public, Nanyo Bejoy operates as a key regional player:
- Estimated annual sales in the range of ¥1.2–1.8 billion JPY, based on production and regional demand statistics.
- Strong retail partnerships and consistent demand for high-grade branded fish products contribute to stable revenue streams.
- Collaborations with regional cooperatives and government-funded seafood branding initiatives further strengthen financial positioning.
Shipment Records
While primarily focused on the Japanese domestic market, the company:
- Has initiated exports of branded fish products to Hong Kong, Taiwan, and Southeast Asia.
- Participates in local and international food trade shows such as Japan International Seafood & Technology Expo to explore overseas opportunities.
- Offers chilled and frozen product lines designed for international shipping and retail-ready distribution.
This controlled expansion strategy reflects Nanyo Bejoy’s focus on quality preservation and brand positioning in premium markets.
Target Market
Nanyo Bejoy primarily serves:
- Domestic wholesale and retail markets with high-end seafood and meat products.
- Foodservice and restaurant chains seeking traceable, premium ingredients.
- International buyers looking for value-added Japanese fish products with branding appeal.
- Feed and aquaculture operators in regional Japan requiring reliable, formulated feed supplies.
The company’s branding strategy and region-specific differentiation appeal to consumers and businesses prioritizing food provenance and safety.
Capabilities
- Integrated Supply Chain: In-house feed production, aquaculture, and seafood/meat processing facilities.
- Processing Facility: Equipped for vacuum packaging, HACCP compliance, and cold chain logistics.
- Product Development: Capacity to co-develop new branded products with partners and retailers.
- Distribution: Reliable delivery systems covering the Japanese archipelago and international shipments under strict cold-chain protocols.
This end-to-end control allows Nanyo Bejoy to assure consistent quality from farm to fork.
Certifications & Compliance
- HACCP-Compliant Processing Plants
- Fisheries Resource Management Participation with local marine authorities
- Eco-feed initiatives promoting sustainability in aquaculture
- Member of regional branding initiatives under Ehime Prefectural Government
These credentials emphasize the company’s alignment with sustainable and safe food production practices.
Customer Testimonials
“The Mikan Ai Tai is not only delicious but also something that tells a story of regional pride and innovation. A true standout in our sushi lineup.”
— Owner, Specialty Sushi Restaurant (Tokyo)
“Our customers love the freshness and quality of Aoburi. The fat content is excellent, and the color is consistent every time.”
— Purchasing Manager, Gourmet Food Retailer (Osaka)
Major Achievements
- Developed four distinctive branded fish products recognized regionally and nationally.
- Featured in Japanese culinary magazines and regional gourmet competitions.
- Engaged in product R&D with academic institutions to enhance flavor and sustainability.
- Supported by local government seafood branding projects to boost exports.
Nanyo Bejoy Co., Ltd. represents a new wave of Japanese food processors who blend traditional aquaculture with modern branding and sustainable practices, offering value-added, traceable, and premium food products for a discerning customer base.