Overview: ASEAN Café Show 2024

Date & Venue:

The ASEAN Café Show 2024 will be held from October 24 to 27, 2024, at the Bangkok International Trade & Exhibition Center (BITEC), Bangkok, Thailand. This renowned venue is well-known for hosting international events and provides an accessible and expansive space for exhibitors and attendees.

About:

ASEAN Café Show 2024 is a premier trade fair dedicated to the café, coffee, and beverage industry, showcasing the latest products, technologies, and services across the café ecosystem. The event aims to connect local and international stakeholders including manufacturers, distributors, and service providers. This four-day trade fair will focus on fostering connections, learning, and industry growth, making it a pivotal meeting ground for café culture in Southeast Asia.

Industry Segments:

Coffee, tea, bakery, cocoa, ice cream, café supplies, equipment, services, packaging, digital solutions.

Market Size & Overview of the Industry Segment:

The café industry in Southeast Asia is growing rapidly, driven by changing consumer habits, urbanization, and an increase in disposable income. The market size for specialty coffee and related café products is projected to grow at a CAGR of over 6% through 2028, particularly in countries like Thailand, Vietnam, and Malaysia. This growth is fueled by rising café culture among younger demographics, a surge in artisanal beverages, and innovation in café menus that cater to health-conscious customers.

Attendance & Participation:

The ASEAN Café Show 2024 expects to attract over 17,000 visitors from more than 50 countries. These attendees include buyers, suppliers, distributors, industry experts, and café owners. The event will host around 300 exhibitors, providing a comprehensive view of the industry, from emerging startups to well-established multinational brands.

Who Should Visit:

The ASEAN Café Show 2024 is an ideal event for café owners, baristas, chefs, industry suppliers, F&B managers, importers, exporters, and those interested in coffee, tea, and bakery products. Professionals seeking to explore new products, network with global players, and discover innovative solutions in the café space will find this trade fair particularly beneficial.

This overview serves as a comprehensive introduction to the ASEAN Café Show 2024, setting the stage for a deeper dive into exhibitor details and industry insights in the next sections.

Exhibitor Analysis: ASEAN Café Show 2024

Top 5 Major Exhibitors:

American Food Co., Ltd.- American Food Co., Ltd. is based in Bangkok, Thailand, and specializes in the production of premium ice cream, including Bud's Ice Cream of San Francisco, which is licensed by Berkeley Farms. The company produces a variety of dairy products such as ice cream cakes, frozen yogurt, and pizza. Established in 1991, American Food Co. adheres to high international food safety standards and holds certifications such as GMP, HACCP, and Halal.
Cloud Bean Technology - Cloud Bean Technology, founded in 2015, is a Taiwan-based company dedicated to developing innovative coffee products. Their product line includes small-scale coffee roasters and patented non-woven coffee filters that provide enhanced coffee extraction and reduce environmental impact. Cloud Bean aims to offer coffee lovers a superior home coffee experience and continues to expand its offerings with eco-friendly and practical solutions like their V42+ multi-layer coffee filter and dripper.
Go Coffee And Ice Cream Co., Ltd.- Go Coffee And Ice Cream Co., Ltd. is a Thailand-based company established in 2021. The company operates a café offering a variety of non-alcoholic beverages, including coffee, ice cream, and baked goods. Situated in Bangkok, the café focuses on providing high-quality desserts and drinks in a cozy and modern setting.
The KCEG - The KCEG is a Thailand-based company participating in the ASEAN Café Show, focused on the coffee and beverage industry. The company offers a range of products and services aimed at the café sector, specializing in coffee solutions and related equipment. Their offerings are tailored to meet the demands of the growing café culture in Thailand.
Worldwide Coffee Group Co., Ltd.- Worldwide Coffee Group Co., Ltd. is a comprehensive coffee business provider in Thailand, offering a wide range of coffee machines, grinders, coffee beans, and accessories for cafes. Established in 2017, the company provides training courses such as Basic Barista and Latte Art to support coffee entrepreneurs. It is recognized for offering high-quality coffee equipment and materials, along with expert consultation services for coffee shop setups across the country.

Participating Countries:

A total of 5 countries are represented at the trade show. The top five countries by participation include:

Thailand: 97%
Taiwan (R.O.C.): 0.77%
Indonesia: 0.77%
China: 0.77%
Taiwan: 0.77%

Major Types of Companies:

There are 10 different types of companies participating. The top five company types are:

Food Processing: 34%
Wholesalers: 18%
Distributors: 14%
Retail: 13%
Restaurants & Cafes: 10%

Major Product Categories:

The event covers 108 unique product categories. The top five are:

Beverages: 83%
Bakery Products: 34%
Food Processing Machines: 16%
Coffee Products: 15%
Tea Products: 15%

Major Product Items:

The trade fair showcases 359 unique product items. The top 15 most featured products are: Coffee, Cakes, Coffee Beans, Pastries, Tea, Ice Cream, Coffee Machines, Beverages, Bread, Coffee Equipment, Gelato Machines, Coffee Brewing Equipment, Ground Coffee Grinders, Household Electrical Appliances, Air Purifiers.

Interesting Insights: ASEAN Café Show 2024

Exhibiting Countries of Top 5 Company Types

Food Processing - Thailand, Taiwan (R.O.C.)
Wholesalers - Thailand
Distributors - Thailand
Retail - Thailand
Restaurants & Cafes - Thailand

Exhibiting Countries of Top 5 Product Categories

Beverages - Thailand, Taiwan (R.O.C.), Indonesia, China, Taiwan
Bakery Products - Thailand, Taiwan (R.O.C.)
Food Processing Machines - Thailand
Coffee Products - Thailand
Tea Products - Thailand

Exhibiting Countries of Top 10 Products

Beverages - Thailand
Bread - Thailand
Cakes - Thailand
Coffee - Thailand
Coffee Beans - Thailand
Pastries - Thailand
Ice Cream - Thailand
Coffee Machines - Thailand
Tea - Thailand
Coffee Equipment - Thailand

Top 5 Exhibiting Countries and Their Product Details

Thailand
Food Processing, Wholesalers, Distributors, Retail, Restaurants & Cafes
Beverages, Bakery Products, Food Processing Machines, Coffee Products, Tea Products
Coffee, Cakes, Pastries, Ice Cream, Bread, Tea, Coffee Machines, Gelato, Coffee Equipment
Taiwan (R.O.C.)
Food Equipment Manufacturers
Beverages, Kitchen Accessories
V42+ Coffee Filter, Multi-layered Non-woven Coffee Filter, Cocoa
Indonesia
Government Diplomatic Missions
Consular Services, Agricultural Products
Visa Issuance, Consular Assistance, Agricultural Products
China
Packaging Manufacturers
Food Packaging
Coffee Bags, Recyclable Pouches, Sustainable Packaging Solutions
Taiwan
Technology Services, Equipment Manufacturing
Water Treatment Equipment, Health Drinks
Alkaline Ionized Water Generators, Hydrogen-Rich Water Systems

Key Highlights: ASEAN Café Show 2024

Key Industry Segments:

The ASEAN Café Show 2024 will focus on a wide range of industry segments that reflect the diverse café ecosystem:

Coffee and Tea: Including specialty coffee, tea products, and related accessories.
Bakery and Pastries: Featuring ingredients, equipment, and end-products for bakeries.
Ice Cream and Desserts: Covering ice cream, gelato, and other sweet treats.
Café Supplies and Equipment: Including coffee machines, brewing equipment, and kitchen tools.
Packaging and Sustainability Solutions: Highlighting food packaging options, including sustainable and compostable materials.
Digital Solutions for Cafés: Tools for enhancing customer experiences, POS systems, and digital marketing services.

Market Trends:

The café industry in Southeast Asia is undergoing rapid growth, driven by several evolving trends:

Rise of Specialty Beverages: Increasing consumer demand for specialty coffee, artisanal teas, and health-oriented drinks, especially among younger urban populations.
Sustainability Focus: There is a clear trend towards sustainability, with companies focusing on compostable and recyclable packaging. Consumers are becoming more aware and are seeking eco-friendly solutions.
Health-Conscious Offerings: Health and wellness trends are pushing for healthier options, such as organic and sugar-free products, along with innovations in non-dairy and plant-based offerings.
Technological Integration: The use of digital tools and POS systems to streamline café operations is growing. Innovations in brewing equipment and AI-driven customer engagement systems are also noticeable.
Expanding Café Culture: A surge in the popularity of coffee and café culture in countries like Thailand, Vietnam, and Indonesia has boosted investment in cafes, leading to increased demands for café supplies and equipment.

Conclusion

The ASEAN Café Show 2024 stands as a vibrant convergence point for Southeast Asia's thriving café industry, bringing together stakeholders from across the region to foster innovation, sustainability, and growth. With a rich mix of industry segments, insightful trends, and global participation, the event promises invaluable opportunities for learning, networking, and business expansion.

ASEAN Café Show 2024: Exhibitors