Overview of Hi Japan 2024 Trade Show

Date & Venue:

Hi Japan 2024 will take place from October 23-25, 2024 at the Tokyo Big Sight Exhibition Centre, located in Tokyo, Japan. This venue is a hub for international exhibitions and conferences, perfectly suited to host one of Asia's largest health ingredients events.

About:

Hi Japan is Japan's leading trade fair for the functional, health, and nutraceutical ingredients industries. This event offers an extensive platform for suppliers, manufacturers, and industry experts to showcase innovations, exchange knowledge, and collaborate on future opportunities. It is part of a larger event that includes FiT Japan (Food Ingredients for Taste), S-tec Japan (Safety Technology), and LL Japan (Food Long Life), creating a comprehensive ecosystem for the food and health industries.

Industry Segments:

Functional ingredients, Nutraceuticals, Dietary supplements, Health foods, Natural ingredients, Contract manufacturing, Research & development, Plant-based food, Sustainability solutions.

Market Size & Overview of the Industry Segment:

The global functional food and beverage market was valued at over $281 billion USD in 2022 and is projected to grow at a CAGR of 9.5% from 2023 to 2028. Japan, being a leader in health-conscious food trends, represents a significant portion of the Asia-Pacific market. Hi Japan serves as a crucial entry point for companies looking to capitalize on the country's growing demand for functional foods, dietary supplements, and natural ingredients. Japan's aging population, increasing health awareness, and evolving food preferences make this a dynamic and rapidly expanding sector.

Attendance & Participation:

Hi Japan 2024 is expected to attract over 36,500 visitors and will host more than 630 exhibitors from 34 countries. The event provides ample networking opportunities with industry professionals ranging from product developers and R&D experts to procurement specialists and decision-makers from major food and beverage brands.

Who Should Visit:

This trade show is ideal for a wide array of professionals, including:

F&B manufacturers seeking functional ingredients
Dietary supplement producers and nutraceutical companies
Procurement managers and R&D professionals
Contract manufacturers and OEM suppliers
Distributors, wholesalers, and trading companies
Certification bodies and research institutions

Hi Japan 2024 offers a unique opportunity for attendees to stay ahead of market trends, discover new product offerings, and connect with global suppliers and industry pioneers.

Exhibitors Analysis for Hi Japan 2024

Top 5 Major Exhibitors:

Asahi Group Foods, Ltd.– Asahi Group Foods, Ltd. is a subsidiary of Asahi Group Holdings, specializing in food products, including baby food, supplements, and health foods. Established in 2015, the company integrates several historical brands like WAKODO and Amano Foods. Their product lineup includes popular brands such as MINTIA, Dear-Natura, and EBIOS. The company focuses on creating products that contribute to customers' health and well-being through innovation in food science and nutrition.
Japan Health and Nutrition Food Association – Japan Health and Nutrition Food Association is a prominent organization involved in ensuring the safety, quality, and regulation of health and nutrition foods in Japan. They support the development and promotion of health foods through research and publication, including the 'Journal of Nutritional Food'. The association plays a key role in guiding regulatory standards and promoting advancements in food science related to health and nutrition.
Kikkoman Biochemifa Company – Kikkoman Biochemifa Company, established in 2011, is a subsidiary of Kikkoman Corporation. It specializes in the production and sale of pharmaceuticals, enzymes, food safety and hygiene monitoring systems, and specialty chemicals. Kikkoman Biochemifa is known for its ATP testing kits for cleanliness monitoring, sodium hyaluronate for pharmaceutical use, and a wide range of food processing enzymes. The company is dedicated to maintaining high-quality standards and complies with GMP and other global regulatory requirements for its pharmaceutical ingredients.
Natural Remedies Pvt. Ltd.– Natural Remedies Pvt. Ltd. is a botanical healthcare company specializing in standardized herbal extracts for use in nutraceuticals, dietary supplements, and pharmaceuticals. With a focus on clinically validated products, their offerings include branded ingredients like AP-Bio®, BacoMind®, and Turmacin®, targeting various health concerns such as immune support, cognitive health, digestive wellness, and joint health.
Aavishkar Oral Strips Private Limited – Aavishkar Oral Strips Private Limited is a pioneering company focused on revolutionizing nutraceutical and pharmaceutical supplements through innovative ThinSol™ technology. Founded in 2013, Aavishkar develops oral dissolving strips, offering consumers a convenient and effective alternative to traditional tablets, capsules, and gummies. The company operates a state-of-the-art 220, 000 sq. ft. facility with a production capacity of 2 billion strips annually.

Participating Countries:

Total Participating Countries: 34 countries.
Top 5 Countries (Percentage-wise):

Japan – 453 companies (77%)
China – 61 companies (10%)
South Korea – 15 companies (3%)
India – 10 companies (2%)
Taiwan – 10 companies (2%).

Major Types of Companies:

Total Number of Unique Company Types: 138.
Top 5 Company Types (Percentage-wise):

Food Processing – 277 companies (47%)
Manufacturing – 138 companies (23%)
Consulting Services – 118 companies (20%)
Technology Services – 98 companies (17%)
Food Manufacturing – 97 companies (16%).

Major Product Categories:

Total Number of Unique Product Categories: 317.
Top 5 Product Categories (Percentage-wise):

Functional and Nutraceutical Foods – 253 companies (43%)
Food Additives and Ingredients – 215 companies (37%)
Consulting and Professional Services – 41 companies (7%)
Pharmaceutical Ingredients – 39 companies (7%)
Cosmetic Ingredients – 35 companies (6%).

Major Product Items:

Total Number of Unique Product Items: 2,161.
Top 15 Product Items (in comma-separated format): Health Supplements, Food Additives, Functional Food Ingredients, Cosmetic Ingredients, Probiotics, Hard Capsules, Plant Extracts, Sweeteners, Soft Capsules, Collagen Peptides, Coenzyme Q10, Resveratrol, Herbal Extracts, Ginsenosides, Postbiotics.

Interesting Insights for Hi Japan 2024

Exhibiting Countries of Top 5 Company Types

Food Processing - India, Thailand, Japan, China, South Korea, Malaysia
Manufacturing - India, Japan, Thailand, Norway, China, USA, South Korea
Consulting Services - Japan, Germany, China, USA, Switzerland, Taiwan
Technology Services - Japan, India, Malaysia, China, South Korea, USA
Food Manufacturing - Japan, USA, Taiwan, China, Germany, Switzerland

Exhibiting Countries of Top 5 Product Categories

Functional and Nutraceutical Foods - India, Japan, Norway, Global, China, Malaysia, South Korea
Food Additives and Ingredients - Thailand, Japan, India, China, Malaysia, South Korea
Consulting and Professional Services - Japan, USA, Switzerland, Global (Japan Office), China
Pharmaceutical Ingredients - Thailand, Japan, China, India, Switzerland
Cosmetic Ingredients - Thailand, Japan, China, Taiwan, Spain

Exhibiting Countries of Top 10 Products

Health Supplements - Japan, South Korea, Taiwan, Global
Food Additives - Japan, China
Functional Food Ingredients - Japan, Taiwan
Cosmetic Ingredients - Japan, China
Probiotics - South Korea, Japan, USA, Switzerland, Taiwan
Hard Capsules - Japan, Switzerland
Plant Extracts - Japan, China
Sweeteners - Thailand, Japan, China
Soft Capsules - Japan
Collagen Peptides - China, Japan, Italy, France

Top 5 Exhibiting Countries and Their Product Details

Japan
Food Processing, Consulting Services, Manufacturing
Functional and Nutraceutical Foods, Food Additives, Pharmaceuticals
Health Supplements, Probiotics, Food Additives, Collagen Peptides, Capsules
China
Manufacturing, Exporters, Food Processing
Food Additives, Pharmaceuticals, Functional Foods
Coenzyme Q10, Resveratrol, Plant Extracts, Herbal Extracts, Sweeteners
South Korea
Food Processing, Manufacturing, Technology Services
Functional Foods, Pharmaceuticals, Health Foods
Probiotics, Postbiotics, Ginsenosides, Functional Food Ingredients
India
Food Processing, Exporters, Manufacturing
Functional Foods, Nutraceuticals, Food Additives
Standardized Botanical Extracts, Oral Dissolving Strips, Sweeteners
Taiwan
Food Manufacturing, Biotechnology, Food Processing
Food Additives, Functional Foods, Cosmetics
Probiotic Supplements, Collagen Peptides, Fermented Ginseng, Herbal Extracts

Key Highlights of Hi Japan 2024

Key Industry Segments:

The Hi Japan 2024 trade show focuses on several critical industry segments within the broader functional, health, and food ingredients industries. These segments play a pivotal role in addressing consumer demand for health-conscious and sustainable food options:

Functional and Nutraceutical Foods: This segment is the most prominent at Hi Japan 2024, driven by the rising demand for foods that offer health benefits beyond basic nutrition. Products in this category include fortified foods, dietary supplements, and ingredients that target specific health concerns like immunity, digestion, and aging.
Food Additives and Ingredients: A key segment, this includes natural and synthetic ingredients used to improve taste, texture, and preservation. Ingredients such as probiotics, plant extracts, and natural sweeteners are highly sought after due to their health-promoting properties.
Pharmaceutical Ingredients: This segment covers ingredients used in both dietary supplements and medical foods, aimed at preventing or managing health conditions. This includes ingredients like collagen peptides, herbal extracts, and Coenzyme Q10, which are widely exhibited
Cosmetic Ingredients: As the line between beauty and health continues to blur, cosmeceuticals—cosmetic products with bioactive ingredients—are gaining momentum. Ingredients like collagen, probiotics, and herbal extracts are frequently used in products that promote skin health.
Consulting and Professional Services: Many companies provide R&D, product development, and regulatory consulting services, helping businesses navigate the complex landscape of food safety regulations and innovative product development.

Market Trends:

The trends shaping the food and health ingredients markets in 2024 are largely driven by evolving consumer preferences and technological innovations:

Plant-Based and Sustainable Foods: With increasing concerns about environmental sustainability, plant-based ingredients are at the forefront. Hi Japan 2024 will prominently feature companies focusing on plant extracts, fermented plant proteins, and alternative protein sources to meet the growing consumer demand for eco-friendly products.
Gut Health and Probiotics: Ingredients that promote digestive health, such as probiotics and postbiotics, continue to dominate the market. Probiotics are recognized for their role in boosting immunity and enhancing gut health, making them a key product category in functional foods
Personalized Nutrition: As consumers seek more tailored health solutions, there is a rise in products that cater to individual health needs such as age-specific formulations, immune-boosting supplements, and targeted functional foods. Companies exhibiting at Hi Japan are tapping into this trend by showcasing a wide variety of customizable and functional products.
Clean Label and Natural Ingredients: The preference for transparency in food production continues to grow, leading to a demand for clean label ingredients—those free from artificial additives, preservatives, and chemicals. Natural sweeteners, organic plant extracts, and chemical-free food additives will be key focus areas at the trade show
Aging Population and Longevity Foods: Japan’s aging population is driving a demand for foods that support healthy aging. Products targeting bone health, cognitive function, and mobility are expected to take center stage, with collagen peptides and antioxidant-rich ingredients being particularly popular.

These trends not only reflect the current market demand but also highlight the innovations and opportunities that exhibitors at Hi Japan 2024 will showcase to address the future of health-focused food products.

Conclusion

Hi Japan 2024 is set to be a cornerstone event for the functional and health ingredients industry, providing a vital platform for exhibitors and attendees to explore the latest trends, innovations, and market opportunities. With participation from over 630 exhibitors and 36,500 attendees, the event will bring together the best in functional foods, nutraceuticals, pharmaceuticals, and more. Key market trends, such as plant-based products, probiotics, and clean label ingredients, are expected to shape the future of the industry.

Hi Japan 2024: Exhibitors