The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers, and others in the supply chain. Established in 2008, AHDB aims to enhance the competitiveness and sustainability of UK agriculture and horticulture sectors. It provides market intelligence, conducts research and development, and facilitates knowledge transfer to improve supply chain transparency and stimulate demand in both domestic and export markets. AHDB operates across various sectors, including beef and lamb, cereals and oilseeds, dairy, and pork.