Genius Foods Ltd., founded in 2009, is a leading UK-based company specializing in gluten-free baked goods. Their product range includes bread, rolls, bagels, wraps, muffins, and pancakes, catering to individuals with gluten intolerance and those seeking healthier dietary options. In 2022, Genius Foods was acquired by Katjes Greenfood, a subsidiary of the German confectioner Katjes Group, aiming to expand its presence in the gluten-free market.