Overview: ProWine Mumbai 2023 Report

Date & Venue:

ProWine Mumbai 2023 took place on November 24-25, 2023, at the Jio World Convention Centre in Mumbai, India. This venue, located in the heart of Mumbai, provided a state-of-the-art setting for this prestigious international trade fair.

About:

ProWine Mumbai 2023 is an annual trade fair that serves as a central hub for the wine and spirits industry in India. Jointly organized by Messe Düsseldorf India and All Things Nice, this event is part of the globally recognized ProWein World series. ProWine Mumbai 2023 brought together professionals from across the globe, including producers, distributors, and buyers, creating a platform for networking, learning, and showcasing the latest trends in wines, spirits, and craft beverages.

Industry Segments:

Wine, Spirits, Craft Beverages, Hospitality, F&B, Bartending

Market Size & Overview of the Industry Segment:

India's wine and spirits market is one of the fastest-growing in the world, driven by a burgeoning middle class and increasing urbanization. The market size for alcoholic beverages in India was valued at approximately USD 52.5 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.8% from 2023 to 2028. The wine segment, while smaller, is witnessing significant growth, with domestic production and international imports both on the rise. ProWine Mumbai 2023 capitalized on this growth by providing a platform that highlighted both established and emerging brands, focusing on innovation, quality, and expanding market opportunities.

Attendance & Participation:

ProWine Mumbai 2023 saw participation from 164 exhibitors representing over 1,000 brands from 21 countries. The event attracted a diverse group of attendees, including industry professionals such as importers, distributors, hoteliers, restaurateurs, sommeliers, and consumers. Delegates from 24 countries attended, reflecting the event's global appeal and India’s increasing importance as a market for wines and spirits.

Who Should Visit:

The trade show was designed for a wide range of industry professionals, including:

Wine & Spirits Importers and Distributors
Hoteliers, Restaurateurs, Café & Bar Owners
Sommeliers, Chefs, and F&B Teams
Producers and Marketers of Craft Beverages and Spirits
Retailers and Wholesalers in the Beverage Industry
Investors and High Net-Worth Individuals (HNIs) interested in the beverage sector
Wine & Spirits Clubs, Academics, and Industry Enthusiasts

Exhibitor Analysis: ProWine Mumbai 2023

Top 5 Major Exhibitors:

Barcos Wine : Barcos Wines maintains a strong commitment to the traditions and values of the region, is renowned for producing some of the most genuine wines in Portugal, part of the Adega Ponte da Barca, particularly in the Vinho Verde region. The winery prides itself on its principle 'The Origin Matters,' focusing on sustainable wine production using indigenous grape varieties. Known for their vibrant fruit aromas and high quality, producing award-winning wines that are shared in good company.
Craft Wines : Craft Wines is a platform dedicated to offering a selection of high-quality, handpicked wines from various regions. The company focuses on providing customers with curated wine options that represent the best in craftsmanship and flavor.
Buccella Wines : Buccella has been dedicated to producing limited quantities of high-quality wines characterized by richly flavored fruit and velvety textures. The winery offers a range of varietals, Merlot, and Mixed Blacks, and emphasizes a meticulous approach to winemaking that reflects the unique terroir of Napa Valley., founded by Bill and Alicia Deem, handmade wines.
Bread & Butter Wines: Bread & Butter Wines is a Napa Valley-based winery known for producing approachable, and delicious wines. The company focuses on making wine uncomplicated and enjoyable, and the winery features a welcoming tasting room in Napa Valley where visitors can enjoy their collections., good, honest, including Linda Trotta and Matt Shuplock, offering a range of everyday and limited-release wines.
Alta Vista Wines : Alta Vista Wines is dedicated to producing high-quality wines that reflect the unique terroirs of Argentina. Combining exceptional terroirs with French savoir-faire, Founded in 1998, the winery is known for its Malbec and Torrontés wines. Alta Vista emphasizes sustainable practices and community engagement in its operations.

Participating Countries:

Total Participating Countries: 28
Top 5 Countries by Company Representation:

France: 18%
USA: 14%
Australia: 10%
Italy: 8%
Portugal: 8%

Major Types of Companies:

Total Number of Company Types: 15
Top 5 Company Types by Percentage:

Beverages: 50%
Food Processing: 32%
Wine Production: 12%
Food Manufacturing: 3%
Wholesalers: 2%

Major Product Categories:

Total Number of Product Categories: 10
Top 5 Product Categories by Percentage:

Beverages: 87%
Spirits: 7%
Consulting and Professional Services: 2%
Home Decor: 1%
Table and Kitchen Accessories: 1%

Major Product Items:

Total Number of Unique Product Items: 561
Top 15 Product Items by Count: Cabernet Sauvignon, Chardonnay, Sparkling Wine, Pinot Noir, Shiraz, Sauvignon Blanc, Red Wines, Rosé Wines, White Wines, Merlot, Cognac, Chianti Classico, Alta Corte, Anthìlia, Vinho Verde

This section provides a detailed breakdown of the exhibitors and their offerings at ProWine Mumbai 2023, highlighting the diversity and international representation that made the event a significant gathering for the wine and spirits industry.

Interesting Insights: ProWine Mumbai 2023

Exhibiting Countries of Top 5 Company Types

Beverages - Mexico, Scotland, Colombia, USA, Australia, France, India, Japan, Germany, Italy, Denmark, Greece, Singapore
Food Processing - United States, Australia, New Zealand, Denmark, Italy, India
Wine Production - France, Chile, USA, Australia, Portugal, Italy
Food Manufacturing - USA, Japan
Wholesalers - Slovakia, India

Exhibiting Countries of Top 5 Product Categories

Beverages - USA, France, Japan, Chile, Mexico, Australia, India, Germany, Italy, Denmark, Greece, Singapore
Spirits - Mexico, Scotland, Colombia, USA
Consulting and Professional Services - UAE, France
Home Decor - Slovakia
Table and Kitchen Accessories - Slovakia

Exhibiting Countries of Top 10 Products

Cabernet Sauvignon - USA, Australia, Chile, Argentina
Chardonnay - USA, Portugal, Australia, New Zealand, Chile, France
Sparkling Wine - USA, Spain, France, Italy, Portugal, Argentina
Pinot Noir - USA, Australia, New Zealand, Argentina, Germany
Shiraz - Australia, Chile
Sauvignon Blanc - USA, Australia, New Zealand, Chile
Red Wines - France, Italy
Rosé Wines - France, Italy
White Wines - France, Italy
Merlot - USA, Chile, Australia

Top 5 Exhibiting Countries and Their Product Details

France
Beverages, Wine Production, Consulting and Professional Services
Red Wines, Rosé Wines, White Wines, Sparkling Wine, Cognac
USA
Beverages, Wine Production, Spirits
Cabernet Sauvignon, Pinot Noir, Chardonnay, Merlot, Sparkling Wine
Australia
Beverages, Wine Production, Spirits
Shiraz, Chardonnay, Cabernet Sauvignon, Pinot Noir, Sauvignon Blanc
Italy
Beverages, Wine Production
Chianti Classico, Anthìlia, Cignale, Casa Bottura, Sparkling Wine
Portugal
Beverages, Wine Production
Red Wine, Sparkling Wine, White Wine, Alta Corte, Vinho Verde

Key Highlights: ProWine Mumbai 2023

Key Industry Segments

ProWine Mumbai 2023 prominently featured several key industry segments, reflecting the diverse and evolving nature of the wine and spirits market in India and globally:

Wines: This segment included a broad spectrum of wines, ranging from classic varieties such as Cabernet Sauvignon and Chardonnay to emerging trends like organic and biodynamic wines. Exhibitors in this segment showcased products from both established wine-producing regions (e.g., France, Italy, USA) and newer regions gaining international recognition.
Spirits: The spirits segment was well-represented, with a strong focus on premium and craft spirits. This included a variety of whiskies, vodkas, gins, rums, and more. The ProWine Spirits Challenge highlighted this segment, providing a competitive platform for spirit brands to demonstrate their quality and innovation.
Craft Beverages: Craft beers and artisanal beverages also had a significant presence at the event, indicating growing consumer interest in unique and locally produced drinks. This segment is gaining traction as consumers seek out more authentic and small-batch options.
Non-Alcoholic Beverages: Reflecting global trends, non-alcoholic wines and beverages were featured, catering to the increasing demand for healthier and more inclusive drink options. This segment aligns with broader wellness trends and the rise of mindful drinking.
Hospitality and F&B: This segment connected the beverage industry with the hospitality sector, emphasizing the importance of wine and spirits in restaurants, hotels, and bars. It also covered the accessories and services that complement these beverages, such as glassware, storage solutions, and consulting services.

Market Trends

Several key market trends were evident at ProWine Mumbai 2023, highlighting the dynamic nature of the industry:

Premiumization: There is a clear trend towards premium products, as consumers in India and globally are willing to pay more for higher-quality wines and spirits. This is driven by increasing disposable incomes and a growing appreciation for fine beverages.
Sustainability and Ethical Production: Sustainability is becoming a major focus in the industry, with many exhibitors showcasing organic, biodynamic, and ethically produced wines and spirits. Consumers are increasingly concerned with the environmental and social impact of their purchases, driving demand for more sustainable options.
Health and Wellness: The rise of health-conscious consumers has led to an increased demand for low-alcohol and non-alcoholic beverages. This trend is particularly strong among younger consumers, who are more likely to seek out products that align with a healthier lifestyle.
Craft and Artisanal Products: The craft beverage movement continues to grow, with a strong emphasis on authenticity, small-batch production, and local sourcing. This trend was well-represented at ProWine Mumbai, with many exhibitors highlighting their artisanal approach to production.
Technology and Innovation: Advances in technology are transforming the wine and spirits industry, from production methods to distribution channels. Innovations such as smart packaging, online sales platforms, and digital marketing were discussed as key factors in the industry's future growth.
Globalization of Indian Products: Indian wines and spirits are gaining recognition on the global stage, with increasing exports and international awards. This trend was highlighted through panel discussions and networking events, emphasizing the potential of Indian products in the global market.

Conclusion

ProWine Mumbai 2023 successfully cemented its status as India's premier trade fair for the wine and spirits industry, bringing together a global community of professionals, enthusiasts, and innovators. The event highlighted critical industry segments, showcased emerging market trends, and provided a platform for both established and new brands to shine. With a focus on quality, sustainability, and innovation, ProWine Mumbai continues to play a pivotal role in shaping the future of the wine and spirits industry in India and beyond.

ProWine Mumbai 2023: Exhibitors