Exhibiting at Asia Fruit Logistica 2025

Aartsen Asia Limited, headquartered in Hong Kong, is the Asian branch of Aartsen, a Dutch family-owned company specializing in the import and distribution of premium-quality fresh fruits and vegetables. With over 100 years of history, Aartsen has grown into a globally recognized brand with a strong reputation for excellence, consistency, and innovation in the fresh produce industry. The Hong Kong office acts as a vital sourcing and distribution hub, connecting Asian markets with high-quality fruits and vegetables from around the world.

Company Background

Established in 2012, Aartsen Asia is a fully owned subsidiary of Aartsen B.V., which was founded in 1907 in the Netherlands. The company was established in response to growing demand from Asian buyers for a consistent, high-quality supply of imported fresh produce. Aartsen Asia manages direct imports from suppliers across Europe, Oceania, South Africa, North and South America, ensuring year-round product availability and unmatched freshness.

The Asian operation follows the same family-driven philosophy and operational excellence as its European counterpart, with an emphasis on building long-term relationships, transparent supply chains, and brand-driven market development.

Core Business

Aartsen Asia’s core functions include:

• Import and distribution of global fresh fruits and vegetables
• Regional supply chain coordination and logistics
• Brand management and market development across Asia
• Custom packaging and quality control for wholesale clients
• Supplier and grower relations across multiple continents

The company focuses on both mainstream and specialty produce, supplying wholesale markets, retail chains, and food service sectors across Hong Kong, China, Southeast Asia, Korea, and beyond.

Product Offerings

Aartsen Asia offers a broad portfolio of fresh produce sourced from certified global growers. Major product categories include:

• Fresh Fruits

  • Table Grapes
  • Apples & Pears
  • Citrus Fruits (Oranges, Lemons, Mandarins)
  • Stone Fruits (Cherries, Nectarines, Plums)
  • Berries (Blueberries, Raspberries, Blackberries)
  • Kiwis
  • Exotics (Avocados, Mangosteen, Passionfruit, Dragonfruit)
  • Melons and Pineapples

• Vegetables

  • Seasonal imports including bell peppers, tomatoes, and asparagus (limited by demand and sourcing regions)

Sourcing partners span across key origin countries: Netherlands, Spain, South Africa, New Zealand, Chile, Peru, Australia, and the United States.

Unique Selling Proposition (USP)

• Dedicated Asian Supply Chain: Tailored logistics and cold-chain strategies built for Asian market dynamics
• Proprietary Brands: Aartsen manages multiple strong in-house brands that cater to diverse regional consumer preferences
• Consistent Quality: Strict supplier vetting and QC systems ensure uniform quality across shipments
• Data-Driven Demand Planning: Uses real-time import data and sales trends to forecast inventory and season transitions
• Family-Driven Culture: Aartsen’s people-first approach nurtures long-term client and supplier relationships built on trust

Financial and Operational Insights

While financials are not disclosed publicly for the Asia division, Aartsen B.V.’s overall global presence includes:

• Over €350 million in annual turnover (Aartsen Group, 2023 estimates)
• 4 major distribution centers in the Netherlands and Belgium
• Handling over 2,200+ containers/month globally
• Supplying over 25 countries across Europe and Asia
• Warehouse space in Asia coordinated through bonded and temperature-controlled logistics in Hong Kong

Aartsen Asia contributes a growing share of the group’s annual volume, fueled by increasing consumption in China, Vietnam, Thailand, and Malaysia.

Target Market

Aartsen Asia services:

• Fresh produce wholesalers and traditional wet markets
• Supermarket chains and modern retail
• Food service providers and restaurant distributors
• Airline and cruise supply chains
• E-commerce fresh produce platforms

Clients rely on Aartsen for consistent availability of premium global produce throughout the year.

Capabilities

• Direct import operations via Hong Kong port and airport facilities
• Multi-origin consolidation of goods into mixed containers
• Custom labeling and private brand support
• Short-lead delivery scheduling and backhaul optimization
• Advanced cold-chain handling and containerized reefer imports
• Product rotation and stock freshness tracking

The company also offers insights and support to retailers on product display, shelf-life, and consumer education.

Certifications and Compliance

Aartsen and its global supplier base meet stringent international standards, including:

• GlobalG.A.P. Certified Growers
• BRC (British Retail Consortium) Certified Facilities
• ISO 22000 – Food Safety Management
• Hong Kong Food and Environmental Hygiene Department (FEHD) registered importer
• Customs-compliant bonded warehousing and clearance systems

These compliance structures ensure safe, legal, and traceable product flow into Asian markets.

Customer Testimonials

“Aartsen is not just a supplier—they are a partner. Their grapes and cherries are unmatched in terms of consistency, and our customers love their branding.”
— Director, Produce Distributor, Hong Kong SAR

“Thanks to Aartsen’s weekly shipments and reliable QC, our supermarket chain has been able to meet seasonal demand spikes with no gaps in quality.”
— Category Manager, Retail Chain, Singapore

Major Achievements

• Successfully introduced Grandezza, Okuku, and NB10 brands into top-tier retailers in Hong Kong, Vietnam, and Malaysia
• Developed multi-origin berry consolidation programs to support year-round availability
• Expanded sourcing footprint in 2023 to include India and Uzbekistan for exotics and early-season stone fruit
• Launched new packaging formats for food service and retail partners in Asia (including clamshells, bulk boxes, and branded punnets)
• Contributed significantly to Aartsen Group’s Asia-Pacific revenue growth, with a recorded 15% YoY volume increase in 2022–2023

With its strong global sourcing network, proprietary branding, and logistics capabilities tailored to Asian markets, Aartsen Asia Limited continues to redefine how premium fruits and vegetables reach the region’s most demanding customers.