Arwen Fragrances Pvt Ltd, operating under the banner of Aarvee Enterprises, is a leading manufacturer, exporter, and private label service provider in India’s personal care and fine fragrance industry. Headquartered in Mumbai, the company is best known for its premium fragrance brands like Ital Veloce and Otto Quotidano, which cater to a niche segment of fragrance enthusiasts both in India and abroad.
Company Overview
Arwen Fragrances was established with the mission to create internationally benchmarked fragrances and personal care products at accessible price points. With over a decade of experience in perfume creation, the company combines global perfumery techniques with deep consumer insights to deliver superior quality products across multiple segments.
Core Business Activities
The company’s primary operations include:
- Manufacturing of fine fragrances, mists, and deodorants
- Production of personal care and hygiene products
- Private label manufacturing for B2B and retail clients
- Custom fragrance development for global brands
Its vertically integrated approach allows complete control over R&D, manufacturing, packaging, and branding.
Product Portfolio
Arwen Fragrances offers a comprehensive line of products under its own labels and for private labels:
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Fragrance Products:
- Eau De Toilette and Eau De Parfum
- Fine Fragrance Mists
- Non-Alcoholic Roll-Ons
- Car Fresheners
- Liquid Air Fresheners
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Personal Care & Hygiene:
- Hand Sanitizers and Hand Washes
- Surface Cleaners
- Hair Care and Skin Care Solutions
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Private Label Services:
- End-to-end cosmetic and fragrance product development
- Custom scent formulation and packaging design
- Flexible MOQs and global export support
Unique Selling Propositions
- One of the few Indian companies with in-house European-style fragrance development labs
- Brands like Ital Veloce are known for long-lasting, vegan, and cruelty-free formulations
- Specialization in fine fragrance mists with market-leading variants like "Blue Moon Intoxication" and "California Cruising"
- Global-standard packaging aesthetics and design capabilities
- Capable of handling bulk private label orders with high-speed production lines
Financial and Market Insights
While financial data is not publicly available, Arwen Fragrances has seen strong retail growth:
- Distributed in over 5,000 outlets across India, including online platforms like Nykaa, Amazon, and Flipkart
- Annual production of fragrance units estimated at over 2 million
- Export footprint spans Southeast Asia, Middle East, and Africa
- Steady year-on-year growth driven by premiumization trends and online sales
Shipment & Export Records
Trade platforms indicate consistent exports of cosmetic and fragrance products:
- Regular international shipments under HS Codes 3303.00 (Perfumes and toilet waters) and 3307.90 (Other perfumery or cosmetic preparations)
- Key markets include UAE, Malaysia, and Kenya
- Export clients include spa brands, retail chains, and wholesalers
Target Markets
Arwen Fragrances serves:
- Urban millennial consumers through its D2C brand Ital Veloce
- Institutional and retail buyers seeking custom formulations
- International retailers and beauty distributors
- Startups looking for private label solutions in the personal care space
Manufacturing Capabilities
- Modern production facility in Mumbai equipped with automated bottling and filling lines
- In-house fragrance blending and maceration facility
- Strict quality control across raw material selection, alcohol blending, and scent profiling
- On-site R&D for stability testing and regulatory compliance
Certifications and Compliance
- FDA Licensed for cosmetic product manufacturing
- FSSAI Registered for applicable hygiene and care products
- Compliant with BIS and EU cosmetic regulations
- Use of IFRA-compliant fragrance ingredients
These certifications allow Arwen to manufacture products suitable for global markets.
Customer Testimonials
Across platforms like Nykaa and Amazon, consumers report:
- “Exceptional longevity” and “fine fragrance” experience
- “Non-irritating” and “skin-safe” mist formulas
- “Elegant and luxurious packaging” at accessible price points
These reviews highlight the company's success in delivering luxury at mass pricing.
Major Achievements
- Successfully launched over 50 fragrance variants under the Ital Veloce brand
- Ital Veloce recognized among Top Fragrance Brands on Nykaa
- Developed and exported over 20 private label SKUs for international clients
- Achieved 50% YoY growth in online fragrance sales in 2022 and 2023
Arwen Fragrances Pvt Ltd stands out in India's fragrance industry for its blend of creativity, precision, and export-ready operations, delivering both consumer delight and B2B trust across global markets.
