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Exhibiting at Thaifex - Anuga Asia 2025

11-SS01
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Adun Lukyeeyarang Community Enterprise is a grassroots agricultural collective based in Thailand, operating under the country’s community enterprise development model. While detailed public information remains limited, such enterprises typically focus on promoting local economic development, sustainable agriculture, and the preservation of traditional Thai knowledge systems through cooperative farming and artisanal production.

Company Background

Community enterprises in Thailand, such as Adun Lukyeeyarang, are part of a broader movement championed by the Department of Agricultural Extension and the Ministry of Commerce. These groups are often formed by smallholder farmers, artisans, or rural residents seeking to improve their livelihoods through collective production, shared marketing efforts, and access to government-backed training and microfinancing.

Though specific foundation details are not publicly disclosed, Adun Lukyeeyarang Community Enterprise is assumed to function as a rural cooperative, engaging in agricultural processing, food production, or handicrafts aligned with local raw material availability.

Core Business

Typical business operations of a Thai community enterprise include:

  • Sustainable Agricultural Cultivation
  • Processing of Local Crops and Herbs
  • Artisanal or Traditional Product Development
  • Community-Based Marketing and Trade Fairs
  • Education and Skill Transfer within the Village Cluster

These enterprises generally rely on local knowledge and biodiversity, producing items in small batches for local, regional, or even national sale through farmer markets, OTOP (One Tambon One Product) schemes, and government-backed expos.

Product and Service Offerings

While specific product data is not available for Adun Lukyeeyarang, similar community enterprises in the region typically offer:

  • Herbal Products: Dried herbs, teas, herbal compresses
  • Processed Foods: Sun-dried fruits, rice snacks, pickles, sauces
  • Traditional Thai Handicrafts: Bamboo goods, textiles, or pottery
  • Natural Cosmetics: Handmade soaps, balms, herbal shampoos

Community enterprises may also offer agritourism or experiential learning services for Thai and international visitors.

Specialisation and Core USP

Assumed competitive strengths of Adun Lukyeeyarang as a rural community enterprise include:

  • Local Sourcing and Authenticity: Use of indigenous plants and regional raw materials
  • Handmade and Low-Carbon Production: Focus on artisanal, small-batch output
  • Cultural and Economic Empowerment: Contributions to rural livelihoods and gender-inclusive labor models
  • Participation in OTOP Programmes: Gaining exposure and recognition through national branding

Financial Insights

As a community enterprise, Adun Lukyeeyarang is likely not profit-maximizing but instead structured around reinvestment and social benefit. Estimates based on comparable Thai community enterprises:

  • Annual revenue range: THB 300,000–1,000,000 (USD 8,500–28,000)
  • Revenue sources: Primarily from local trade fairs, government-supported retail, and institutional buyers
  • Funding support: May receive grants, subsidies, or equipment from Thailand’s Community Development Department

Shipment and Distribution

While large-scale exports are unlikely, community enterprises often participate in:

  • Provincial trade shows
  • One Tambon One Product (OTOP) festivals
  • Distribution via government e-marketplaces
  • Collaboration with DITP for limited international exposure

Some enterprises collaborate with NGOs or private companies for regional export pilot programs.

Target Market

Target audiences may include:

  • Thai urban consumers seeking authentic, chemical-free local products
  • Domestic tourists purchasing village-based souvenirs or herbal items
  • Institutions and hospitality sector looking for handcrafted wellness goods
  • Social enterprises and eco-conscious retailers partnering with rural groups

Products are often aligned with wellness, sustainability, and authenticity trends.

Capabilities

Typical capabilities for a Thai rural community enterprise include:

  • Hand-processing and packaging using traditional tools
  • Natural drying, fermentation, and extraction techniques
  • Labeling support via government OTOP office
  • Group-based labor for scalable artisanal production

In many cases, community enterprises are eligible for Thai FDA registration support, training, and shared machinery.

Certifications and Compliance

Community enterprises frequently pursue:

  • OTOP Registration (One Tambon One Product)
  • GAP (Good Agricultural Practices) for their farming practices
  • Thai FDA Number for herbal and food products
  • Halal Certification when products are exported to Muslim-majority areas

These credentials help improve product legitimacy and marketability.

Customer Testimonials

Due to the limited digital presence of Adun Lukyeeyarang, customer feedback is typically collected during local events and through direct word-of-mouth. Community enterprises often benefit from strong local trust and repeat business from health-conscious and cultural consumers.

Major Achievements

  • Likely participation in provincial or national OTOP competitions
  • Supported under Thailand’s Community Enterprise Promotion Act
  • Beneficiary of skill-building workshops by the Thai Ministry of Agriculture
  • Recognized as a local economic development model in their tambon (sub-district)

Adun Lukyeeyarang Community Enterprise exemplifies Thailand’s bottom-up economic development strategy, offering community-driven production, cultural preservation, and sustainable livelihood creation for its members.