Agrifresh S.A.C. is a Peruvian agribusiness company dedicated to the cultivation and export of premium-quality fresh pomegranates, with a particular focus on the globally demanded Wonderful variety. Based in Choco, within the fertile Ica Region of southern Peru, Agrifresh operates under the brand “Pomica” and is recognized for its specialization, quality consistency, and commitment to sustainable farming practices.
Company Background
Agrifresh S.A.C. was founded with the vision of becoming a leading exporter of high-value fresh fruit from Peru, leveraging the country’s favorable agro-climatic conditions. The company’s operations are strategically located in Choco, an area within the Ica region that boasts ideal conditions for pomegranate production due to its dry climate, intense sunlight, and water efficiency.
Pomica, the commercial identity of Agrifresh, is positioned as a premium brand for fresh Peruvian pomegranates, catering to international markets seeking fruit with vibrant color, consistent sizing, and optimal shelf life. Agrifresh’s integrated production model ensures full traceability and rigorous quality control from field to export crate.
Core Business
Agrifresh S.A.C. specializes in:
- Cultivation of Wonderful pomegranates
- Post-harvest handling, sorting, and cold chain management
- Export logistics and market-specific packaging
- Client support for retail and wholesale importers
The company follows a vertical integration model, managing each phase of the supply chain to meet strict international standards.
Product Offerings
- Fresh Pomegranates (Wonderful variety)
- Harvest Season: February to April
- Calibers: 8–14, packed by weight and diameter
- Formats: Open-top cartons, single-layer and two-layer boxes
- Export-Ready: Waxed and sanitized fruit, cooled and pre-shipped in refrigerated containers
Agrifresh offers customized packaging solutions and private-label options depending on client requirements.
Unique Selling Proposition (USP)
- Specialized Monocrop Focus: Exclusive focus on Wonderful pomegranate variety ensures quality consistency and crop expertise
- Microclimate Advantage: Ica region’s dry, sunny weather supports natural disease resistance and high Brix content
- Vertical Integration: Own orchards and post-harvest infrastructure allow for complete control over product integrity
- Brand Identity – Pomica: Marketed under a trusted, export-recognized brand known for color intensity and firmness
- Export Compliance: Meets EU, UK, and Middle Eastern market phytosanitary and packaging standards
Export and Market Insights
While Agrifresh S.A.C. is a relatively focused exporter, its operational precision has allowed for penetration into premium fresh produce markets. According to regional export reports and customs data:
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Annual Export Volume: Estimated 800–1,200 tons of pomegranates (peak season)
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Primary Destinations:
- Europe: Netherlands, Spain, UK, Germany
- Middle East: UAE, Saudi Arabia, Qatar
- Asia-Pacific: India, Malaysia, Singapore
- Latin America: Chile, Colombia
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Export Highlights:
- Over 90% of shipments conducted via cold chain with pre-cooling systems
- Maintains rejection rate below 1.5% in destination markets
- Preferred by importers for early-season supply window compared to other origin countries
Target Market
Agrifresh supplies:
- Importers of fresh fruit and exotics
- Supermarkets and premium retail chains
- Food service distributors
- Wholesale market distributors in Europe and Asia
- Specialty produce brands seeking private-label sourcing
The company's niche focus allows it to cater to buyers prioritizing quality and reliability over volume diversity.
Capabilities
- In-field quality control and harvesting logistics
- Sorting and calibration lines for export specifications
- Integrated pre-cooling and cold storage systems
- Export documentation and customs support
- Packaging customization for brand visibility and shelf presentation
Agrifresh ensures that every step, from orchard to port, is optimized for product integrity and traceability.
Certifications and Compliance
While specific certifications are not publicly listed, Agrifresh adheres to strict agricultural and export standards including:
- Peruvian National Agrarian Health Service (SENASA) export clearance
- EU market compliance on MRLs and phytosanitary regulations
- Cold chain protocols and container pre-cooling for sensitive markets
- Traceability systems ensuring batch-level tracking
Buyers typically require and receive full harvest records and pre-shipment inspection documentation.
Customer Testimonials
“The Pomica brand has delivered consistent pomegranate quality across our retail program. Their color and sweetness are unmatched during early-season imports.”
— Fruit Category Manager, Retail Chain, Spain
“Agrifresh provides a seamless experience from PO to container arrival. Their quality checks and export documentation are among the most professional we’ve dealt with.”
— Import Director, UAE Produce Importer
Major Achievements
- Established the Pomica brand as a recognized name in early-season pomegranate sourcing
- Achieved consistent export growth into more than 10 countries across three continents
- Implemented post-harvest handling systems that meet stringent European market quality norms
- Built a fully integrated value chain focused solely on pomegranate cultivation
- Gained reputation for reliability with zero phytosanitary interceptions in EU shipments over the past 3 seasons
Agrifresh S.A.C. represents the precision, professionalism, and premium quality of Peru’s evolving agricultural sector, delivering fresh pomegranates that meet the expectations of the most demanding international buyers.