Amazon Smart Commerce, based in Bengaluru, India, is a comprehensive technology platform developed by Amazon to empower Indian small and medium businesses (SMBs) with end-to-end e-commerce capabilities. Designed to enable local sellers to digitize their business operations, Amazon Smart Commerce offers a suite of tools that streamline inventory management, online storefront creation, payments, and logistics.
Core Business
Amazon Smart Commerce acts as a service provider, offering digital solutions that help offline retailers and SMBs become e-commerce enabled with minimal technical investment. Its goal is to create a smart, unified commerce ecosystem for Indian businesses.
Product and Service Offerings
1. SmartBiz
- A no-code website builder for local sellers
- Enables creation of brand-owned e-commerce websites
- Integrated with payment gateways, shipping solutions, and catalog management
- Designed to help sellers operate D2C channels
2. Smart Hub
- An omni-channel inventory and order management solution
- Allows sellers to manage orders from multiple platforms including Amazon, Flipkart, Meesho, and their own website
- Automates invoicing, delivery updates, and inventory sync
3. Multi-Channel Fulfillment (MCF)
- Allows sellers to use Amazon's logistics and warehousing infrastructure
- Supports order fulfillment from any channel, not just Amazon
- Reduces operational overhead and enables 1–2 day delivery speeds
Specialization and Core USP
Amazon Smart Commerce is uniquely positioned due to its:
- Integration with Amazon’s tech ecosystem and logistics
- Enablement of offline-to-online (O2O) transition for SMBs
- Affordable and scalable platform designed for Indian market needs
- Local language support and seller training programs
The platform allows traditional retailers to digitize without depending solely on marketplaces, thus offering greater brand control and margins.
Financials
As an initiative under Amazon India, Smart Commerce is supported by:
- Amazon’s multi-billion dollar investment in Indian e-commerce infrastructure
- Strategic goal of digitizing 1 crore (10 million) local stores by 2025
- Thousands of SMBs already onboarded through the SmartBiz and Smart Hub modules
Shipment Data
While Smart Commerce itself does not sell physical goods, it enables:
- Logistics coordination through Amazon’s fulfillment network
- Faster delivery capabilities via Multi-Channel Fulfillment
- Fulfillment of orders from websites, social media shops, and marketplaces
Target Market
The platform serves:
- Local Kirana stores
- D2C startups and emerging brands
- Offline wholesalers and retailers
- Regional manufacturers and distributors
- Multi-channel sellers on marketplaces
Capabilities
- Tech Stack: Robust API integrations, order tracking, and inventory syncing
- Seller Onboarding Support: Tutorials, training, and customer success teams
- Scalability: From micro-retailers to mid-sized businesses
- Language Support: Tools available in multiple Indian languages
Certifications and Compliance
- Operates under Amazon India’s data privacy and security standards
- Follows RBI-compliant payment gateway integrations
- Ensures GST-ready invoicing and compliance documentation
Customer Testimonials
“Using SmartBiz, we set up our own branded website in 2 days and started selling across India. Inventory sync is seamless.”
– Local Apparel Brand, Jaipur
“Smart Hub allows us to manage Flipkart, Amazon, and our website orders from a single dashboard. It saves hours every day.”
– D2C Electronics Seller, Bengaluru
Major Achievements
- Enabled over 1.5 lakh+ sellers to go digital as of latest estimates
- Recognized as a key enabler for India’s digital retail infrastructure
- Ongoing integrations with major POS and payment solution providers
- Central to Amazon India’s strategy to digitize 10 million SMBs by 2025
Amazon Smart Commerce continues to redefine how small businesses in India engage with digital commerce, offering simple, reliable, and scalable solutions tailored for growth in the modern retail economy.
