And Again Clothing is a Philippine-based sustainable fashion brand headquartered in Makati City, known for its innovative use of upcycled materials and culturally inspired designs. Founded by Eleonor Murillo Canlas, the brand blends sustainability with artisanal craftsmanship, offering unique and gender-inclusive fashion pieces that promote mindful consumption and environmental awareness.
Core Business and Product Offerings
And Again Clothing specializes in limited-run fashion collections using upcycled fabrics and eco-conscious materials. Its key offerings include:
- Kimono Jackets
- Versatile outerwear made from repurposed textiles with traditional Asian influences
- Unisex Cropped Polos
- Gender-neutral pieces designed for comfort and style
- Pleated Skirts
- Structured yet flowy silhouettes in unique patterns
- Tops and Bottoms
- Everyday staples reinvented with sustainable practices
- Accessories
- Handmade scrunchies, turbans, and fabric-based fashion accents
All products are handmade in small batches, embracing slow fashion principles and zero-waste policies wherever possible.
Specialization and Unique Selling Proposition (USP)
And Again Clothing differentiates itself through:
- Upcycled Fashion Philosophy
- Uses fabric scraps, deadstock, and reworked materials to reduce textile waste
- Gender-Inclusive Designs
- Unisex styling for fluid fashion accessibility
- Craft-Focused Approach
- Each piece is cut, sewn, and finished by local artisans with attention to detail
- Local Identity with Global Appeal
- Integrates Filipino design motifs with global urban aesthetics
The brand’s emphasis on sustainability, craftsmanship, and gender neutrality speaks to modern fashion consumers who value both ethics and aesthetics.
Financial and Operational Overview
As an emerging independent label, And Again Clothing operates as a small-scale fashion house with boutique production capabilities:
- Production Volume: Small-batch collections, limited units per style
- Sales Channels: Shopboxo e-commerce site, Facebook Marketplace, Instagram DM orders
- Customer Demographic: Primarily Gen Z and Millennial consumers in urban markets
The brand benefits from organic growth through social media engagement and word-of-mouth referrals in eco-conscious circles.
Export and Shipment Records
While primarily focused on the domestic market, And Again Clothing offers international shipping through its online store:
- Shipping Regions: Select ASEAN countries and overseas Filipino markets
- Export Readiness: Custom invoicing, online payment integration, and global courier tie-ups
- Packaging: Eco-friendly wrapping and reusable containers
This cross-border accessibility broadens the brand’s exposure to sustainable fashion enthusiasts abroad.
Target Market
The brand’s core audience includes:
- Young professionals and students seeking sustainable, expressive clothing
- Eco-conscious consumers looking for ethical fashion alternatives
- LGBTQ+ and gender-fluid individuals valuing inclusive clothing designs
- Boutique fashion shoppers looking for handcrafted uniqueness
Its branding and messaging resonate strongly within social impact-driven consumer segments.
Capabilities
And Again Clothing offers flexible and design-driven capabilities:
- Custom sizing and design adjustments
- Private label collaborations and capsule collection partnerships
- Artisanal-level garment finishing
- Digital storefront with integrated mobile checkout (Shopboxo platform)
These capabilities enhance its agility in responding to fashion trends and customer personalization requests.
Certifications and Compliance
As a boutique operation, formal certifications are currently limited, but the company follows:
- Sustainable sourcing policies for all fabrics and trims
- Ethical labor practices through in-house or contracted local artisans
- Zero-waste principles in production planning and packaging
These practices support a socially and environmentally responsible brand ethos.
Customer Testimonials
Social media reviews and tagged feedback highlight:
- “Beautiful craftsmanship and amazing fit!”
- “Love the uniqueness of each piece—makes me feel confident and conscious”
- “Packaging was so thoughtful and eco-friendly”
The brand’s engagement with customers through digital platforms fosters loyalty and brand advocacy.
Major Achievements
- Established an online sustainable fashion storefront via Shopboxo
- Built a loyal customer base with strong Instagram and Facebook presence
- Successfully launched multiple seasonal collections with consistent sell-through
- Advocated for fashion sustainability in local MSME forums and youth entrepreneurship events
And Again Clothing continues to lead as a voice of sustainable, inclusive fashion in the Philippines, empowering consumers to make mindful choices through creativity, upcycling, and ethical design.