Andersons Wholesale is a leading UK-based supplier of wholesale toys, party supplies, seasonal gifts, greeting cards, and children's products, serving trade customers across the retail, event planning, and education sectors. Known for its wide product range and exceptional value, the company has become a go-to distributor for thousands of businesses seeking consistent quality, competitive pricing, and reliable delivery.
Company Background
Established in Thetford, Norfolk, Andersons Wholesale is a family-run business with over 40 years of experience in the wholesale trade industry. The company has grown from a local toy supplier into a nationwide distributor, operating both online and offline channels. Their commitment to customer service and extensive stockholding has positioned them as a trusted partner for independent retailers, party planners, schools, charities, and local councils throughout the UK.
The business is led by Matt Anderson and supported by a seasoned team focused on offering trend-driven and reliable merchandise at wholesale prices.
Product and Service Offerings
Andersons Wholesale offers an extensive inventory covering both everyday essentials and seasonal highlights. Key product categories include:
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Party Supplies:
- Pre-filled Party Bags: Themed and generic party bags suitable for birthdays, schools, and events.
- Party Bag Fillers: Toys, games, puzzles, stationery, and novelty items sold in bulk.
- Party Tableware: Plates, cups, table covers, and decorations.
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Toys:
- Soft Toys: Plush animals, licensed characters, and seasonal cuddly toys.
- Inflatables & Light-ups: Beach balls, LED toys, and themed inflatables.
- Themed Toys: Dinosaurs, unicorns, farm animals, and vehicles tailored for specific events.
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Greeting Cards:
- Everyday Cards: Birthdays, thank you, get well soon, and anniversary ranges.
- Seasonal Cards: Christmas, Valentine’s Day, Easter, Mother's Day, and Father's Day collections.
- Custom Printed Cards: Options for schools, charities, and corporate customers.
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Books & Colouring Sets:
- Children's reading books, sticker books, and creative kits designed for learning and fun.
- Ideal for classroom rewards, libraries, and children’s gift bags.
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Seasonal Gifts:
- Christmas: Wrapped grotto toys, Christmas Eve boxes, advent calendar fillers.
- Easter: Toys and treats ideal for Easter egg hunts and gift baskets.
All products are selected to comply with UK safety standards, and many items are designed in-house or sourced directly from trusted suppliers to ensure exclusivity and margin protection for retailers.
Specialisation and Core USP
Andersons Wholesale specializes in ready-to-retail solutions and event-ready products. Their unique selling propositions include:
- Pre-filled Party Bags: One of the UK’s largest ranges, eliminating preparation time for customers.
- Customisation: Bespoke printing and personalised product sourcing for schools, charities, and councils.
- Seasonal Readiness: Early launches and bulk deals on seasonal merchandise, enabling resellers to stock up well ahead of peak periods.
- No Minimum Order Value: Making the platform accessible for small businesses and startups.
Their strength lies in combining retail-friendly packaging, fast order turnaround, and family business values with an extensive and regularly updated catalog.
Financial and Operational Footprint
As a privately held company, Andersons Wholesale does not publicly release financial figures. However, based on industry activity and digital visibility:
- Serves over 3,000 trade customers annually via its online platform and direct sales.
- Dispatches tens of thousands of units per month, especially during peak seasons like Christmas and Easter.
- Offers next-day and standard UK delivery options, with logistics supported by a regional warehouse in Norfolk.
- Strong presence in education, event planning, retail gift shops, and local government procurement.
Their ability to manage fluctuating seasonal demand and bulk distribution has led to high customer retention.
Shipment and Export Records
Primarily focused on the UK market, Andersons Wholesale also supports:
- Export requests for Ireland, the Channel Islands, and select European countries.
- Supplies British military bases and schools overseas with educational and seasonal products.
- Offers custom packaging and consolidated shipping options for international bulk orders.
All goods are shipped from their UK-based warehouse using tracked and insured services.
Target Market
Andersons Wholesale’s key customer segments include:
- Independent Retailers: Gift shops, toy stores, and card retailers.
- Event Companies & Party Planners: Providing bulk supplies for corporate and private events.
- Schools and Nurseries: Incentives, rewards, Christmas gifts, and fundraising stock.
- Charities & Local Councils: Pre-wrapped toys, seasonal goods, and branded items for community engagement.
- E-commerce Sellers: Resellers sourcing bulk items for online distribution.
They cater to both high-volume buyers and small operators looking for flexible purchasing.
Capabilities
- In-House Sourcing Team: Curates product range from both domestic and international suppliers.
- Real-Time Stock Management: Integrated inventory system linked to e-commerce for accuracy.
- Custom Fulfillment Services: Packaging, wrapping, labeling, and white-label dropshipping for select partners.
- Digital Platform: Fully responsive B2B e-commerce store with detailed product filtering, bulk discounts, and trade-only access.
Certifications and Compliance
- All toys and children’s products meet UKCA and CE safety standards.
- Compliant with General Product Safety Regulations (GPSR).
- Fully GDPR compliant for data handling on its e-commerce platform.
- Offers VAT invoicing, business account login, and trade credit terms for approved partners.
Customer Testimonials
- “We rely on Andersons for our seasonal grotto gifts every year—always well-packaged and great value.” – Events Coordinator, UK Council
- “Their pre-filled party bags are a lifesaver. Our customers love the variety, and it saves us time.” – Toy Shop Owner, Midlands
- “Fast delivery and solid service—perfect for small business stock top-ups.” – Online Retailer, London
Major Achievements
- Successfully supplied over 500 schools and PTAs across the UK with Christmas gifts in 2023.
- Partnered with multiple charities and fundraisers to deliver branded merchandise and cards.
- Recognized for top-tier customer service with hundreds of 5-star reviews on Trustpilot.
- Built a top 1% ranked B2B website in the UK toy and party supplies category (based on traffic and engagement).
Andersons Wholesale continues to lead the way in supplying trade customers with reliable, value-driven, and event-ready stock. With its robust logistics, product expertise, and customer-focused ethos, the company remains a cornerstone supplier for businesses across the UK’s retail and events economy.
