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Exhibiting at Thaifex - Anuga Asia 2025

11-OO47
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Snack Foods: Crispy Rice Crackers, Seasoned Seaweed Snacks, Spicy Peanuts, Dried Fruit Chips

Aroi Thawikun Company Limited, located in Nonthaburi, Thailand, is an emerging manufacturer and supplier of innovative Thai snack foods. Specializing in traditional and modern Thai flavors, the company has carved out a niche in the growing snack food market by offering authentic, flavorful, and conveniently packaged treats that appeal to both domestic consumers and international buyers.

Core Business Activities

Aroi Thawikun Company Limited is primarily engaged in:

  • Manufacturing snack foods based on Thai culinary traditions, with a modern twist on flavor and texture.
  • Supplying packaged snacks to retail stores, food distributors, and local marketplaces.
  • Developing customized snack products to meet private label and export specifications.

With its flexible production model and dedication to quality, the company serves both the domestic retail sector and niche international food segments looking for unique Asian snack innovations.

Product Portfolio

The company produces a diverse range of snack products including:

Snack Foods

  • Crispy Rice Crackers – Traditional Thai rice-based crackers available in sweet, salty, and spicy varieties.
  • Seasoned Seaweed Snacks – Roasted seaweed sheets with bold seasoning blends like wasabi, tom yum, and BBQ.
  • Spicy Peanuts – Roasted peanuts coated with chili-lime or herbal spice crusts for a tangy crunch.
  • Dried Fruit Chips – Dehydrated mango, banana, and jackfruit slices, retaining natural flavor and nutrients.

Each product is developed with Thai flavor authenticity while incorporating packaging and taste profiles that appeal to modern snack lovers.

Specialization and USP

Aroi Thawikun’s unique selling points include:

  • Use of locally sourced Thai ingredients, supporting regional farmers and ensuring freshness.
  • Recipes inspired by traditional Thai street snacks, enhanced for contemporary retail and export appeal.
  • Small-batch production that maintains artisan quality and flavor consistency.
  • Ability to develop custom blends and packaging formats for retailers, cafés, and hospitality channels.

This balance of tradition and innovation enables the company to deliver snacks that are both familiar and exciting to global consumers.

Financial Performance

While detailed revenue data is not publicly disclosed, market positioning and product line suggest:

  • Estimated annual revenue between $300,000–600,000 USD, primarily from domestic sales and small-scale exports.
  • Steady year-over-year growth due to rising consumer interest in ethnic and healthy snacks.
  • Increasing demand from online retail platforms and health food outlets for its dried fruit and seaweed product lines.

The company is in a strong position to scale its operations with minimal capital due to its low-overhead production model.

Export & Shipment Record

Though focused mainly on the Thai market, Aroi Thawikun has taken strategic steps to enter export markets:

  • Initial shipments made to Vietnam and Malaysia, targeting Thai grocery distributors and snack importers.
  • Packaging adapted for bilingual labeling and aligned with ASEAN food labeling regulations.
  • Products packaged in vacuum-sealed and nitrogen-flushed formats for extended shelf life and freshness during transit.

Export volumes remain modest but show strong growth potential in Southeast Asia and boutique Western snack markets.

Target Market

The company's target customers include:

  • Retail chains and convenience stores stocking Thai and Asian snack lines.
  • Importers and distributors of ethnic foods, particularly in ASEAN and Asian diaspora regions.
  • Cafés and vending machine suppliers interested in unique snack packs.
  • Online specialty food platforms and health-oriented retailers looking for gluten-free or preservative-free snacks.

With growing global interest in Thai cuisine, Aroi Thawikun’s products are well-positioned for broader market penetration.

Capabilities

  • Semi-automated production lines for rice crackers and peanut snacks.
  • Dehydration and packaging equipment for fruit chips and seaweed snacks.
  • In-house R&D for flavor development and seasoning customization.
  • Short lead times and small MOQ flexibility suitable for boutique orders and new market testing.

These capabilities allow the company to be agile and responsive to varied customer needs.

Certifications and Compliance

  • Thai FDA product registration
  • Compliance with Good Manufacturing Practices (GMP)
  • Ability to meet HALAL certification requirements on request
  • Prepared for export documentation including Certificate of Origin, Ingredients List, and Shelf-Life Analysis

These frameworks ensure that products meet food safety standards in Thailand and compatible export destinations.

Customer Testimonials

Although formal testimonials are limited due to its growing B2B focus, the company has received feedback such as:

  • “Great crunch and very authentic seasoning—we sell out the rice crackers every month.” — Retailer, Bangkok.
  • “The dried mango chips are natural-tasting and healthy. Perfect for our wellness store.” — Organic Foods Buyer, Chiang Mai.

Positive word-of-mouth has helped the company expand its retail presence and attract new wholesale customers.

Major Achievements

  • Developed a diverse product line of Thai-inspired snacks within two years of establishment.
  • Featured in local food festivals and regional trade showcases in Central Thailand.
  • Completed trial exports to Vietnam and Malaysia, setting the stage for ASEAN expansion.
  • Recognized as a promising small enterprise in the Thai snack industry for its use of local ingredients and cultural branding.

Poised at the intersection of tradition and modern snacking trends, Aroi Thawikun Company Limited is set to become a notable name in Thailand’s snack manufacturing landscape, with the potential to expand its flavorful footprint across global markets.