Product Offerings
Products:
Ready-to-Drink Cocktails: Monaco Cocktails, Kentucky Coffee
Alcoholic Beverages: Monaco Vodka, Monaco Tequila, Kentucky Coffee Whiskey
Ready-to-Drink Cocktails: Monaco Cocktails, Kentucky Coffee
Alcoholic Beverages: Monaco Vodka, Monaco Tequila, Kentucky Coffee Whiskey
Atomic Brands is a dynamic beverage alcohol company headquartered in Miami, Florida, specializing in the development and marketing of innovative ready-to-drink (RTD) cocktails and spirits. Since its founding in 2006, the company has rapidly emerged as a major player in the U.S. RTD segment, known for its high-proof, flavorful, and convenient alcoholic beverages that resonate with millennial and Gen Z consumers.
Atomic Brands is focused on delivering premium canned cocktails and spirits that combine convenience with high-quality ingredients. Their portfolio is built around core values of innovation, flavor-forward formulation, and brand-driven lifestyle experiences.
The company’s standout product line, Monaco Cocktails, helped pioneer the high-ABV RTD category by offering vodka- and tequila-based cocktails in 12 oz cans with a signature 9% ABV. Atomic Brands also extends its product innovation to flavored whiskey-based beverages under the Kentucky Coffee brand and light tropical blends under the Bikini Island line.
1. Ready-to-Drink Cocktails
Monaco Cocktails
Kentucky Coffee
Bikini Island
2. Spirits
Atomic Brands’ flagship line, Monaco Cocktails, is currently distributed in over 50,000 retail locations across the United States, including major chains like Walmart, Kroger, 7-Eleven, and Circle K. According to industry analytics firm IRI, Monaco Cocktails recorded over $120 million in retail sales in 2023, representing a 35% year-over-year increase in volume.
Key statistics:
Atomic Brands targets:
Demographics and psychographics indicate a strong base in:
Atomic Brands supports its products with robust marketing campaigns that include digital content creation, influencer partnerships, festival sponsorships, and on-site sampling events.
“Monaco Cocktails outsell every other RTD in our coolers. Customers love the 9% ABV and bold flavors—it’s a grab-and-go favorite.”
— Convenience Store Manager, Texas
“We saw a 60% reorder rate in the first month of introducing Kentucky Coffee. It’s an unexpected hit among younger whiskey drinkers.”
— Distributor, Illinois
Atomic Brands continues to set the benchmark for innovation in the canned cocktail space, blending branding, taste, and convenience in one sleek can. With a rapidly growing customer base and expanding distribution network, the company is positioned to be a leader in the future of beverage alcohol.