Au & Miau Natural Pets is a Brazilian pet food company specializing in 100% natural, functional nutrition for dogs and cats. Headquartered in Guaxupé, Minas Gerais, the company has positioned itself as a premium brand in the pet food industry by focusing on health-oriented, human-grade meals with no artificial preservatives, colorants, or flavorings. Its product formulations are developed in collaboration with veterinarians and nutritionists to ensure species-appropriate, complete, and balanced diets for pets. ## Core Business Au & Miau Natural Pets manufactures and distributes natural food solutions for dogs and cats, targeting the growing segment of health-conscious pet owners. The company's operations encompass R&D, production, packaging, and direct-to-consumer sales through its e-commerce platform and select retail partners. ## Product and Service Offerings - Risotopet Line for Dogs: Complete meals in various flavors like Chicken, Pork, Vegan, Sensitive, and Low Phosphorus, all developed for specific dietary needs. - Risotopet Line for Puppies: Nutritionally formulated meals for growing dogs, focusing on muscle and bone development. - Functional Sticks: Natural snacks developed for specific health needs: - Stick Detox: Aids liver health and detoxification - Stick Imune: Supports immune system - Stick Relax: Promotes relaxation and stress relief - Risotopet Gatos: Balanced and complete meals for adult cats with natural ingredients. - Prescription and Specialized Diets: Low phosphorus and weight control formulas developed with veterinary support. ## Specialisation and Core USP The company is uniquely positioned with a 100% natural, vet-approved formulation strategy. Every product is: - Free from by-products - Free from synthetic additives - Developed with fresh meats, vegetables, and functional ingredients - Prepared using human-grade processes under HACCP and GMP protocols Au & Miau stands out for ingredient traceability, transparent labeling, and nutritional efficacy backed by clinical nutritionists. ## Financials - Estimated Annual Revenue: While official financials are not publicly disclosed, industry estimates place annual sales between BRL 5 million to BRL 10 million, based on reported order volumes and production capacity. - Growth: The brand has shown double-digit annual growth since inception, aligned with Brazil's rising premium pet food segment. ## Shipments and Trade Data - The company primarily serves the Brazilian domestic market, with emerging interest from Latin American pet nutrition distributors. - No significant export data was found on major global trade platforms, indicating a focus on internal scaling before international expansion. ## Target Market Au & Miau targets: - Pet owners seeking natural, vet-recommended food - Veterinary clinics and holistic pet practitioners - Urban middle-to-upper income households - Online pet product consumers, with a strong presence in digital sales channels ## Capabilities - Own manufacturing facility in Guaxupé with quality control labs - Formulation team composed of veterinary nutritionists and food engineers - Batch traceability and cold chain logistics - Strong digital commerce operations, with its own online store and active social media presence ## Certifications and Compliance Records - MAPA (Ministry of Agriculture) Registered - HACCP-compliant food safety systems - Good Manufacturing Practices (GMP) - Traceability protocols for every ingredient used - Ongoing compliance with Brazilian Pet Food Regulations ## Customer Testimonials > “The best natural food brand I've ever given to my dog. Since switching to Au & Miau, his digestion and energy levels have improved significantly.” > — Mariana Lopes, São Paulo > “My senior dog is thriving on the Low Phosphorus Risotopet. I trust the brand completely for quality and safety.” > — Dr. Aline Rocha, Veterinarian, Rio de Janeiro ## Major Achievements - First Brazilian pet food brand to launch a fully natural risotto-style meal line - Developed Brazil’s first vegan functional dog meal - Reached 100,000+ delivered meals in 2023 - Recognized by veterinary associations for innovation in functional nutrition - Featured in national pet expos and veterinary congresses - Gained over 20,000 Instagram followers organically within 2 years of launch
