Exhibiting at Asia Fruit Logistica 2025

Baiyu County Kangbei Ruiyu Agricultural Development Co., Ltd. is a regional agricultural enterprise based in Baiyu County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province, China. The company is engaged in agricultural development initiatives, with an emphasis on producing and promoting specialty agricultural products native to the high-altitude regions of western China.

Core Business and Regional Significance

Operating in one of China’s most ecologically distinct zones, Baiyu County Kangbei Ruiyu Agricultural Development Co., Ltd. focuses on:

• Promotion of alpine agricultural products
• Integration of traditional Tibetan agricultural practices with modern techniques
• Facilitation of local agricultural development and poverty alleviation programs

The company's operations contribute significantly to local economic development, aligning with national rural revitalization strategies promoted by the Chinese government.

Specialization and Unique Strengths

Baiyu County lies at an average elevation of over 3,000 meters, which provides unique environmental conditions for cultivating:

• Highland barley
• Organic root vegetables
• Cold-resistant fruits
• Medicinal herbs (such as Rhodiola and Cordyceps)

The region's low pest pressure and clean environment support the growth of organic and eco-certified produce, which is increasingly in demand in both domestic and international health-focused markets.

Baiyu County Kangbei Ruiyu leverages this agricultural uniqueness by:

• Working with Tibetan farming cooperatives to source and process indigenous crops
• Participating in trade platforms to elevate the visibility of Ganzi’s agricultural identity
• Ensuring the traceability and authenticity of produce through regional certification systems

Trade Participation and Industry Engagement

The company was an official exhibitor at Asia Fruit Logistica, held in Hong Kong, occupying Booth 5‑5H35. This presence underscores the company’s interest in:

• Expanding export opportunities for Sichuan’s highland agricultural products
• Building partnerships with global buyers seeking niche, organic, and traceable produce
• Gaining market access and insight into international quality standards

Certifications and Compliance

While specific certification data for the company is not publicly listed, enterprises operating in Baiyu County often align with:

• Organic Product Certification (China Organic Product Certification - COPC)
• Geographical Indication Protection for Local Varieties
• Poverty Alleviation Enterprise Credentials for contributing to regional development

These frameworks enable companies like Kangbei Ruiyu to position themselves as credible and ethical suppliers to both domestic and global markets.

Capabilities and Infrastructure

• Cold Chain Logistics Access: Through regional hubs in Chengdu and Ganzi
• Farmer Cooperative Network: Direct engagement with Tibetan minority farmers for raw material sourcing
• Post-Harvest Processing Units: Drying, cleaning, sorting, and basic packaging suited for herbal and grain products
• Ethical Supply Chain: Operations that contribute to rural income generation and cultural preservation

Target Markets

The company’s products have strong appeal in:

• Domestic premium organic product chains
• Asian markets with high interest in Tibetan medicine and wellness products
• European health food importers, especially those focused on traceability and clean-label products

Strategic Role in Rural Development

As an enterprise embedded in a minority ethnic region, Baiyu County Kangbei Ruiyu Agricultural Development Co., Ltd. plays a strategic role in:

• Supporting agricultural modernization in remote areas
• Enabling local value addition and reducing dependence on external markets
• Promoting cultural sustainability through the preservation of traditional farming methods

Major Achievements

• Recognized participant at Asia Fruit Logistica, enhancing visibility among global agri-buyers
• Contributor to Baiyu County’s sustainable development and poverty alleviation programs
• Active promoter of Sichuan’s alpine agricultural identity on international platforms