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T2

Exhibiting at Thaifex - Anuga Asia 2025

12-WW15
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Seasoned Banana Snacks: Seasoned Slice Banana

Banana House (2017) Co., Ltd. is a Thai food manufacturing company headquartered in Khok Pho, Pattani, Thailand. The company specializes in the production of banana-based snack products, particularly seasoned banana slices that reflect traditional Thai flavors and innovation in natural snack manufacturing.

Company Overview

Founded in 2017 by Mrs. Malai Phengmuso, Banana House (2017) Co., Ltd. was established with a clear focus on utilizing Thailand’s abundant banana resources to create value-added snack products. Rooted in community-based production, the company leverages local agricultural outputs to support sustainable economic development within its region. Its commitment to high-quality processing has contributed to the brand’s growing recognition within the domestic Thai market.

Core Business and Products

Banana House's primary product line centers on Seasoned Slice Banana, a snack product made by slicing locally sourced bananas and seasoning them with a proprietary blend of herbs and spices. The process retains the fruit’s natural nutrients while enhancing flavor, appealing to health-conscious consumers looking for innovative alternatives to traditional snacks.

  • Product Category: Seasoned Banana Snacks
  • Primary Product: Seasoned Slice Banana
  • Production Technique: Clean, hygienic slicing and seasoning using traditional Thai methods

These products are packaged for both local consumption and regional distribution, and are noted for their shelf stability and absence of artificial preservatives.

Specialization and USP

Banana House (2017) Co., Ltd. positions itself uniquely in the Thai food industry by:

  • Focusing exclusively on banana-based snack products
  • Using regionally grown bananas, ensuring traceability and freshness
  • Promoting women-led rural entrepreneurship, with leadership by Mrs. Malai Phengmuso
  • Integrating traditional Thai seasoning profiles to create distinctive product flavors

The company's core strength lies in its ability to blend cultural authenticity with modern snack food expectations, creating a niche in both local and ASEAN markets.

Financial and Operational Strength

While private and relatively small in scale, Banana House has demonstrated sustainable growth since its founding:

  • Founded: 2017
  • Ownership: Private, local Thai ownership
  • Annual Revenues: Not publicly disclosed
  • Employees: Estimated 10–20 (based on size and scope of operations)
  • Factory Location: Khok Pho District, Pattani, Thailand

The company operates from a localized facility in Pattani province, enabling close access to banana farms and reducing logistics costs.

Export and Shipment Records

Based on available data from global trade databases such as ImportYeti and Volza, Banana House (2017) Co., Ltd. has limited export volume, suggesting it primarily serves the domestic Thai market with exploratory steps into regional markets:

  • Number of International Shipments: Less than 10 (as per Volza data, 2023)
  • Export Destinations: Limited; data indicates potential exports to Malaysia and Singapore
  • Export Product: Seasoned Slice Banana

These shipment records indicate a growing interest in international expansion, particularly across Southeast Asia.

Target Market

Banana House's products are primarily targeted at:

  • Health-conscious consumers
  • Snack food distributors in Thailand and neighboring countries
  • Tourism-linked retail outlets and airport stores
  • Specialty grocery stores interested in Southeast Asian products

The unique, naturally seasoned banana snacks appeal to both local consumers and international tourists seeking authentic Thai flavors.

Capabilities

  • In-house production facility for banana slicing, seasoning, and packaging
  • Community-based supply chain ensuring fresh raw materials and community engagement
  • Adaptability to customize flavors and packaging for niche markets
  • Potential to scale through regional distribution networks

Certifications and Compliance

The company operates under standard Thai food safety regulations and is likely to hold certifications from Thai FDA and possibly GMP (Good Manufacturing Practices) for food safety, though detailed certificate numbers are not publicly listed.

Recognitions and Initiatives

  • Local SME recognition in southern Thailand for promoting community-based food processing
  • Participation in regional food exhibitions, showcasing banana products as part of Thailand’s agri-value initiatives
  • Women-led enterprise initiatives, supported by local chambers of commerce and development programs

Testimonials and Public Response

While no formal testimonials are available through public platforms, local community engagement and regional presence in trade fairs suggest a positive reception among regional stakeholders and consumers.

Conclusion

Banana House (2017) Co., Ltd. represents an emerging example of rural Thai entrepreneurship, blending sustainable agriculture with innovative food processing. With a strong foundation in regional sourcing and product authenticity, the company is well-positioned to scale its offerings to international markets seeking healthier, culturally distinctive snack alternatives.