Exhibiting at World Tea Expo 2025

Bandero Tequila is a luxury tequila brand headquartered in Los Angeles, California, renowned for its ultra-premium, 100% Blue Weber agave spirits crafted in the highlands of Jalisco, Mexico. Merging old-world tradition with modern elegance, Bandero Tequila has established itself as a leading name in the artisanal spirits market, emphasizing purity, craftsmanship, and bold identity.

The brand is backed by John Paul DeJoria, co-founder of Patrón Tequila and a celebrated figure in the global spirits industry, whose expertise has shaped Bandero into a brand synonymous with quality and sophistication.

Core Business and Specialization

Bandero specializes in small-batch, additive-free tequila expressions that showcase traditional Mexican distillation methods paired with premium design and branding. The brand differentiates itself through:

• Hand-harvested agave from Jalisco’s highlands
• Natural fermentation and slow-cooked production techniques
• Elegant bottle design inspired by historic warrior heritage

With its high-end positioning, Bandero targets discerning consumers who seek authenticity, purity, and style in their tequila experience.

Product & Service Offerings

1. Bandero Premium Blanco

• 100% Blue Weber agave
• Triple-distilled for exceptional smoothness
• Unaged for fresh agave flavor and crisp character
• Tasting Notes: Vanilla bean, white pepper, citrus, and agave nectar

2. Bandero Premium Café

• Blend of Blanco tequila with premium coffee essence
• Sweet and bold with natural notes of espresso, dark chocolate, and caramel
• Ideal for sipping neat, mixing in cocktails, or pairing with desserts

All Bandero expressions are:

• Gluten-free
• Additive-free (no glycerin, caramel, or artificial flavors)
• Bottled in Mexico under NOM 1609

Market Reach and Sales Performance

Since its launch, Bandero Tequila has experienced rapid expansion across the U.S. and international markets. Key market highlights include:

• Available in over 35 U.S. states through premium liquor stores, bars, and restaurants
• Distribution partnerships with leading spirits wholesalers including Southern Glazer’s Wine & Spirits
• Online availability via platforms like Drizly, ReserveBar, and Total Wine
• International distribution launched in Canada, Australia, and select EU markets in 2023

Sales performance indicators:

• 30% year-over-year growth in retail volume since 2021
• Bandero Premium Blanco ranked among top emerging ultra-premium tequilas in California by volume (2023, IWSR)
• 80% reorder rate from participating bars and on-premise accounts

Target Market

Bandero Tequila targets:

• Ultra-premium spirits consumers aged 28–55
• Cocktail aficionados and mixologists
• High-income earners and lifestyle connoisseurs
• Hotels, luxury resorts, and upscale bar venues

Key consumption channels:

• On-premise: cocktail lounges, fine-dining restaurants, resorts
• Off-premise: high-end liquor stores, online alcohol delivery services
• Events: music festivals, luxury brand collaborations, private tasting events

Capabilities and Infrastructure

• Distilled in Jalisco, Mexico, using traditional stone ovens and copper stills
• Bottled at the source under strict NOM regulations
• Product and brand development guided by veteran spirits industry professionals
• U.S. marketing and distribution managed from Los Angeles HQ

The brand also utilizes social media and influencer marketing extensively, featuring strong visual storytelling, lifestyle content, and cocktail recipe integrations.

Certifications and Compliance

• Certified under Mexican NOM 1609 distillation guidelines
• 100% Blue Weber Agave Verified
• Additive-Free Verified (no synthetic sweeteners or coloring)
• Labels compliant with TTB (Alcohol and Tobacco Tax and Trade Bureau) and FDA standards
• Environmentally conscious bottling and packaging

Bandero promotes sustainability by sourcing agave from responsibly managed farms and supporting artisanal production processes that preserve water and reduce chemical use.

Customer Testimonials

“Bandero Blanco is the smoothest tequila I’ve had—clean, crisp, and perfect in a Paloma or neat. Their design is unmatched.”
— Sommelier, Beverly Hills Restaurant Group

“We added Bandero Café to our dessert menu and it quickly became a customer favorite. It’s tequila for the sophisticated palate.”
— Bar Director, Boutique Hotel, Miami

“Our retail stores can’t keep it on the shelves. Customers love the taste, the story, and especially the bottle.”
— Liquor Chain Buyer, Southern California

Achievements and Milestones

• Named “Best Design & Packaging” by SIP Awards 2022
• Winner of Gold Medal for Blanco category, International Spirits Challenge 2023
• Featured in Forbes, GQ, and Men’s Journal as a top emerging luxury tequila
• Completed a 3X increase in online direct-to-consumer sales in 2023
• Collaborated with high-profile events including Art Basel Miami and Monterey Car Week

Bandero Tequila continues to push the boundaries of modern tequila branding while honoring centuries-old Mexican traditions. Through meticulous craftsmanship, bold aesthetics, and strategic expansion, Bandero is positioning itself as a new icon in the ultra-premium spirits market.