BayWa Global Produce GmbH, headquartered in Munich, Germany, is a leading international supplier and value chain integrator in the fresh fruit and vegetable sector. As a wholly owned subsidiary of BayWa AG—a global conglomerate with operations in agriculture, energy, and building materials—BayWa Global Produce functions as a strategic business unit driving innovation and sustainability in global fresh produce sourcing, branding, and distribution.
Core Business and Global Scope
BayWa Global Produce manages an integrated and diversified portfolio of:
- Pome Fruit – Apples and pears from both hemispheres, including premium branded varieties.
- Berries – Blueberries, blackberries, and raspberries sourced from key growing regions globally.
- Exotics – Avocados, mangoes, and tropical vegetables from more than 50 countries.
- Future Crop Development – Climate-resilient, high-yield cultivars under proprietary R&D programs.
The company orchestrates a global network of partnerships, joint ventures, and subsidiaries across Europe, New Zealand, the U.S., Chile, and South Africa to ensure year-round supply continuity.
Product Portfolio and Premium Brands
BayWa Global Produce is especially renowned for its investment in premium and branded fruit. Key offerings include:
- JAZZ™ Apples – A premium bi-colored apple cultivar known for its crisp texture and tangy-sweet flavor.
- Envy™ Apples – A premium apple with high Brix level, long shelf life, and consistent sizing.
- Orchard Rd® – A multi-origin private label for select retailers in Europe.
- Bio‑Obst vom Bodensee – An organic label tied to the Lake Constance growing region.
All products are marketed under strict quality controls, with traceability from farm to shelf.
Strategic Network and Subsidiaries
BayWa Global Produce operates through a number of high-performing subsidiaries and JV partners:
- T&G Global (New Zealand) – Listed on the NZX, it is one of the largest exporters of fresh produce from the Southern Hemisphere. BayWa AG holds a controlling stake.
- Kanzi® and Pink Lady® Partnerships – Participates in the marketing and global commercialization of trademarked apple varieties.
- EVA Apples (South Tyrol) – A specialized grower cooperative for high-altitude apple farming.
- Al Dahra BayWa (UAE) – A joint venture focused on agribusiness innovation in the Middle East and North Africa.
Market Reach and Distribution
BayWa Global Produce maintains a presence in over 80 countries, supported by:
- Dedicated logistics platforms in Europe, North America, and Asia
- Long-term retail contracts with supermarket chains across Germany, the UK, the Netherlands, Scandinavia, and the Middle East
- A bicoastal supply strategy enabling cross-seasonal sourcing and efficient shipping
Financial Performance
Although exact revenues for BayWa Global Produce GmbH are not publicly disclosed separately from its parent company, BayWa AG reported the following:
- €23.9 billion in total group revenue (2023)
- Agricultural Segment Revenue: Over €10 billion, with fresh produce being a significant contributor
BayWa Global Produce’s contribution is considered a growth pillar within the agriculture segment, with consistent investment in high-margin categories such as branded fruit and organic produce.
Certifications and Compliance
The company and its suppliers operate under a robust quality and compliance framework, including:
- GlobalG.A.P.
- GRASP
- IFS Food and Logistics
- Organic (EU and USDA)
- Rainforest Alliance (for select exotics)
All products are fully traceable and comply with EU and international MRL (Maximum Residue Level) regulations.
Innovation and Sustainability Initiatives
BayWa Global Produce emphasizes sustainable and future-proof farming through:
- Climate-resilient plant breeding – Focused on heat- and disease-resistant cultivars
- Digital Orchard Management – Deployment of sensors and AI to optimize yield and quality
- Carbon Footprint Reduction – Implementation of regenerative practices and reduction in packaging material
- Biodiversity Programs – Investments in pollinator protection and crop rotation education across grower networks
The company has committed to achieving full carbon transparency in its supply chain by 2025.
Strategic Focus Areas
- Year-Round Availability – Dual-hemisphere sourcing ensures consistent retail supply
- Brand Building – Expansion of branded fruit categories in both mature and emerging markets
- Organic Growth – Strong pipeline of certified organic fruit, especially in berries and apples
- Retail Partnerships – Co-branding and exclusive programs with major EU and MENA retailers
Major Achievements
- Global commercialization of JAZZ™ and Envy™ apples, with annual volume exceeding 300,000 tons
- Expansion into more than 50 origin countries for exotic fruit sourcing
- Establishment of T&G Global as one of the world’s most recognized fruit exporters
- Leadership in EU climate-adaptive agriculture projects, with trial orchards in Germany and Austria
BayWa Global Produce continues to redefine how integrated fresh produce supply chains operate, setting global benchmarks in sustainability, product branding, and multi-origin traceability.
