Beijing Daoxiangcun Foodstuff Co., Ltd. is a prestigious heritage brand in China’s food industry, with a history dating back to 1895. Recognized for its rich legacy of traditional Chinese pastries and seasonal delicacies, the company has become synonymous with premium quality and authentic taste, especially during festive occasions like the Mid-Autumn Festival and Spring Festival. Based in Beijing, Daoxiangcun integrates traditional craftsmanship with modern production capabilities to cater to both domestic and international markets.
Core Business
The company specializes in the manufacturing and retailing of traditional Chinese pastries, including mooncakes, jujube cakes, mung bean cakes, wife cakes, and an array of regional baked and steamed goods. Over the decades, Daoxiangcun has evolved from a local Beijing bakery into a large-scale enterprise with modern production lines while maintaining the traditional techniques that define its brand.
Product and Service Offerings
Daoxiangcun’s product range includes:
- Traditional Pastries: Mooncakes, Butter Jujube Pastries, Mung Bean Cakes, and more.
- Baked Goods: Napoleon Cracker Sponge Cakes, Multi-layer Cakes, Classic Beijing Wheat Flour Cakes.
- Snack Foods: Coconut Milk Mochi, Matcha Fruit Mochi, Mango Mochi.
- Cooked and Seasonal Foods: Various festival-specific offerings, though details are limited in publicly available data.
The company’s retail operations are extensive, with outlets across China and partnerships with major online platforms such as JD.com and Tmall for nationwide distribution.
Specialisation and USP
Daoxiangcun’s core USP lies in its:
- Cultural Heritage: Over 125 years of history, regarded as one of the most iconic food brands in China.
- Artisanal Manufacturing: Combination of traditional handmade processes with modern automated production.
- Brand Recognition: Frequently cited in Chinese media as a representative of traditional Beijing flavor.
- Premium Ingredients: Sourced to ensure both taste and quality, especially in festive products like mooncakes.
Financials
Although Daoxiangcun is a privately held company and does not publicly disclose detailed financials, estimates and industry reports indicate:
- Annual Revenue Estimate: Over RMB 5 billion (~USD 700 million) primarily from domestic retail and festive season sales (Source: Sohu Business, 2022).
- The brand sees a 40-50% spike in revenue during the Mid-Autumn Festival due to mooncake sales.
Shipment Records
According to public trade data compiled from ImportYeti and Volza:
- Export Markets: USA, Canada, Australia, and Southeast Asian countries with Chinese diaspora.
- Average Export Value: Estimated at USD 1–2 million annually, focusing on mooncakes and packaged pastries.
- Shipment Count: Approx. 40–60 international shipments annually, primarily seasonal.
Target Market
Daoxiangcun primarily targets:
- Domestic Market: Middle to upper-class consumers seeking premium traditional Chinese snacks.
- International Market: Chinese diaspora communities and specialty Asian grocery retailers.
- Gifting Market: Especially strong demand during Chinese festivals for gifting purposes.
Capabilities
- Production Facilities: Equipped with modern automated baking and packaging lines.
- R&D: In-house development teams focused on flavor innovation and packaging.
- Logistics: Nationwide cold chain logistics and cross-border e-commerce partnerships.
Certifications and Compliance
- ISO 22000 Food Safety Management Certification
- HACCP Certification for food safety and quality
- Green Food Certification in China
- Products exported to certain regions comply with FDA regulations (for U.S. market)
Customer Testimonials
Though formal testimonials are limited in public domains, reviews on platforms like JD.com and Tmall consistently highlight:
- “Authentic Beijing taste, a nostalgic favorite every Mid-Autumn Festival.”
- “Packaging is exquisite and suitable for gifting.”
- “Flaky and rich flavor, just like I remember from my childhood.”
Major Achievements
- “China Time-Honored Brand” designation by the Ministry of Commerce.
- Frequently featured in national and regional television specials during festival coverage.
- Strategic partnerships with e-commerce giants such as Alibaba and JD.com.
- Recognized for outstanding product quality and packaging design in multiple national food expos.
