Exhibiting at Asia Fruit Logistica 2025

Beijing Shun Jing Hai Trading Co., Ltd. is a specialized international trading company based in Beijing, China, with a core focus on the import and export of fresh fruits. Operating under the website domain xinhuaguopin.com, the company plays a growing role in connecting Chinese wholesale markets with high-quality fruit producers from Southeast Asia and beyond.

Core Business and Operations

The company’s main operational pillars include:

• Importation of tropical fruits into China, with a strong focus on Vietnamese and Southeast Asian produce.
• Exportation of select Chinese fruits to neighboring Asian countries and the Middle East.
• Wholesale distribution of imported fruit products within key Chinese cities via direct sales and strategic partners.

Beijing Shun Jing Hai Trading Co., Ltd. is known in industry circles for its competitive sourcing capabilities and reliable fulfillment across wholesale and logistics networks in northern China.

Primary Product Portfolio

Beijing Shun Jing Hai Trading’s fruit portfolio centers on high-demand SKUs, including:

• Dragon Fruit (Pitaya) – White-flesh and red-flesh varieties, including TL5 premium grade from Vietnam.
• Loquat – Seasonal volumes from China’s southern provinces.
• Seasonal tropical fruits – Likely includes durian, mango, longan, and rambutan (based on regional import trends).
• Citrus varieties – Limited quantities sourced for wholesale clients.

The company ensures compliance with Chinese customs requirements and food safety regulations, conducting inspections and phytosanitary certifications for all imported batches.

Import Activity and Trade Volume

According to trade intelligence platforms:

• Over 56 recorded import shipments of fresh white-flesh dragon fruit (TL5 variety) from Vietnam between 2022–2024.
• Consistent use of major entry ports such as Pingxiang, Guangxi province—a critical border for Sino-Vietnam fruit trade.
• Main supplier country: Vietnam, recognized for high-quality pitaya and competitive pricing.
• Typical cargo specifications: net weight 10–12 kg/carton, branded and repacked for wholesale distribution in China.

These data reflect a stable and reliable supply chain and the company’s integration into bilateral agricultural trade networks.

Geographic and Market Reach

• Headquartered in: Shunyi District, Beijing – a logistics hub with strong cold chain infrastructure and air cargo access.
• Target markets: Northern China, including Beijing, Tianjin, Hebei, and parts of northeastern provinces.
• Distribution channels: Traditional wholesale markets (e.g., Xinfadi Market), e-commerce resellers, and foodservice partners.

The company plays a key role in filling seasonal supply gaps in the Chinese market, especially for tropical fruits that cannot be grown locally.

Strategic Strengths

• Vietnam–China trade expertise: Deep sourcing relationships and familiarity with cross-border phytosanitary procedures.
• Logistics coordination: Rapid cold chain handling from ports to urban distribution centers.
• B2B client relationships: Established buyer network among Chinese wholesale distributors and fresh market operators.
• Responsive procurement: Ability to adapt volumes and SKUs based on seasonal pricing and demand shifts.

Food Safety and Compliance

While specific certifications are not publicly disclosed, Beijing Shun Jing Hai Trading Co., Ltd. operates under:

• General Administration of Customs China (GACC) import supervision
• Entry–Exit Inspection and Quarantine protocols
• Likely partnerships with GAP-certified producers from Vietnam and other ASEAN countries

Imported fruit is subject to MRL (Maximum Residue Limit) checks and traceability protocols mandated by China’s food safety authorities.

Strategic Outlook

As China’s demand for diverse and premium imported fruit continues to grow, Beijing Shun Jing Hai Trading is positioned to expand its footprint by:

• Diversifying its product portfolio beyond dragon fruit and loquat
• Investing in branding and packaging innovations
• Enhancing digital sales presence via B2B trading platforms
• Exploring direct imports from other Southeast Asian countries such as Thailand, Laos, and the Philippines

Major Achievements

• Successfully completed 50+ shipments of dragon fruit from Vietnam over a 24-month period.
• Built a recognized presence at Beijing’s key wholesale fruit markets.
• Developed long-term trade relationships with Vietnamese growers and logistics intermediaries.
• Contributed to the strengthening of China–Vietnam agricultural trade flows, particularly in seasonal fruit.

Beijing Shun Jing Hai Trading Co., Ltd. represents the dynamic evolution of China’s fresh produce importers, leveraging regional partnerships and logistics acumen to meet the nation’s rising appetite for global fruit varieties.