Beyond Bake Co., Ltd., based in Bangkok, Thailand, is a premium bakery and food innovation company specializing in frozen desserts, instant bakery mixes, and traditional Thai flavors. Operating under the flagship brand Pangaiya, the company integrates contemporary food science with artisanal bakery skills to cater to both retail and HoReCa segments. With a growing presence in Thailand's competitive baked goods market, Beyond Bake has gained attention for its high-quality ingredients, diversified offerings, and readiness for export.
Core Business and Offerings
Beyond Bake Co., Ltd. provides a versatile portfolio of products across multiple categories:
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Instant Custard Mixes:
- Thai Pandan Custard Powder
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Instant Drink Powders:
- Durian Monthong Milk Powder
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Frozen Bakery Items:
- Cheesecakes
- Layered Cakes
- Brownies and Muffins
- Scones
- Vegan Cakes
- Japanese Daifuku and Mochi
- Artisan Breads and Croissants
- Fruit and Savory Pies
- Cookies
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Snack Boxes:
- Curated bakery sets for catering, meetings, and events
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Mini Series:
- Mini Pastries
- Mini Muffins
- Mini Cakes for portion-controlled servings or promotional offerings
The brand’s frozen line allows for convenient, high-quality desserts to be distributed across Thailand and in potential export channels.
Specialisation and Unique Selling Proposition (USP)
Beyond Bake Co., Ltd. stands out for:
- Thai-Japanese Fusion: Offering traditional Thai flavors like pandan and durian in Japanese formats such as mochi and daifuku.
- Frozen Convenience: All desserts are flash-frozen to lock in freshness and flavor, suitable for foodservice, cafes, and retail chains.
- Vegan and Custom Formulations: Inclusion of eggless and plant-based dessert options.
- Instant Preparation: Powdered custards and drink mixes cater to quick-serve and institutional kitchens.
Market Positioning and Target Market
The company serves both domestic and international B2B and B2C channels:
- Retail Customers through its online store and Thai specialty food platforms
- Cafes and Restaurants requiring frozen ready-to-serve desserts
- Hotels and Caterers using snack boxes and mini pastries for events
- Export Wholesalers interested in Asian fusion frozen bakery products
- Specialty Retail and vegan outlets for plant-based dessert options
Pangaiya’s brand identity bridges premium, convenience, and tradition, appealing to modern Thai and Asian consumers.
Financials
As a privately held SME, the financials of Beyond Bake Co., Ltd. are not publicly disclosed. Indicators of business scale include:
- High Product Diversification: Over 30 SKUs in bakery and mix formats
- Consistent Retail Demand: Products sold via Thai e-commerce platforms and specialty outlets
- Foodservice Clients: Catering orders and wholesale partners across Bangkok’s café network
Estimated annual turnover ranges in the mid-seven-figure THB range, with export readiness likely expanding future revenue streams.
Shipment and Export Data
While the company primarily operates in Thailand, its frozen-ready products and powdered mixes are well-positioned for international export:
- Export-Ready SKUs: Custard powders and drink mixes offer ambient shipping potential
- Cold Chain Compatible: Frozen cakes and pastries suited for reefer logistics
- Target Markets: ASEAN, Hong Kong, Japan, and Australia for Thai fusion bakery goods
No official shipment volume is available via public export databases at this time.
Capabilities
- In-House Product Development: Custom flavor development and packaging available
- Frozen Supply Chain Expertise: Facilities equipped to produce, blast-freeze, and pack desserts for distribution
- OEM Services: Private label and white-label options for distributors
- Online Sales Infrastructure: Direct-to-consumer e-commerce presence
Certifications and Compliance
Certifications are not explicitly listed online, but compliance is likely with:
- Thai FDA Approval
- Food Production Licensing from the Thai Ministry of Public Health
- HACCP Practices implied based on frozen and ready-to-eat food standards
Further international certifications such as Halal, ISO 22000, or GHP would enhance export appeal.
Customer Testimonials
User engagement through local marketplaces and food fairs highlights the brand’s appeal for:
- Authentic Thai flavors
- Consistent quality across frozen SKUs
- Attractive presentation for events and cafes
Major Achievements
- Development of the Pangaiya Brand as a fusion dessert line with local Thai identity
- Expanded Frozen Dessert Portfolio including vegan and mini formats
- Catering Success with customized snack boxes for events and hotel service
- R&D Innovations in Thai custard and durian drink mixes
