Beyond Belief Brewing Co. is a purpose-driven microbrewery based in Borehamwood, United Kingdom, known for pioneering sustainable craft beer made from upcycled surplus pasta. With a strong commitment to innovation, environmental stewardship, and premium flavor profiles, the brewery has quickly earned recognition within the UK’s growing eco-conscious food and beverage industry.
Company Overview
Founded to reimagine both the brewing process and the environmental impact of beer production, Beyond Belief Brewing Co. merges traditional brewing techniques with circular economy principles. By substituting a significant portion of malted grain with surplus fresh pasta—otherwise destined for landfill—the company creates high-quality beers with a reduced carbon footprint and a powerful sustainability story.
Product Portfolio
The brewery offers a core range of four distinct craft beers, each combining unique flavors with environmental responsibility:
Downlink – Pasta Vienna Lager
- Type: Vienna-style Lager
- Flavor Profile: Caramelized toffee, light hop aroma
- Ingredients: Surplus pasta, noble hops
- ABV: 5.2%
- Sustainability Impact: Diverts approximately 12kg of food waste per batch
Zenith – Pasta IPA
- Type: India Pale Ale
- Flavor Profile: Citrus, tropical fruit, slight bitterness
- Ingredients: Recycled pasta, modern aroma hops
- ABV: 6.0%
- Sustainability Impact: Each brew uses 50% recycled pasta, reducing grain dependency by up to 40%
Payload – Pasta Pale Ale
- Type: Pale Ale
- Flavor Profile: Stone fruit, mild hops, crisp finish
- ABV: 4.8%
- Unique Feature: A lighter and more sessionable beer with 50% pasta grain blend
Jetsam – Flapjack Stout
- Type: Stout
- Flavor Profile: Flapjack, toasted oats, dark chocolate notes
- ABV: 5.4%
- Brewing Note: Incorporates residual bakery products and rolled oats for depth
Sustainability as a Core Value
Beyond Belief Brewing is one of the few European breweries with a zero-waste mission at the heart of its product development. Key achievements include:
- Over 5 metric tonnes of pasta upcycled since inception
- 25–35% lower carbon emissions per batch compared to traditional brewing
- Partnerships with UK pasta producers to ensure steady surplus ingredient streams
- Closed-loop brewing system optimized for energy and water efficiency
Market Reach
Though relatively new, Beyond Belief Brewing has established a solid presence across:
- Independent bottle shops
- Eco-friendly retailers
- Farmers markets
- Gastro pubs and vegan eateries
- Online craft beer delivery platforms across the UK
The brewery is expanding its distribution through sustainability-focused wholesalers and aims to reach wider European markets within the next 12 months.
Capabilities
- Small-batch brewing model: 2,000–3,000 liters per batch
- On-site R&D facility: For recipe testing and sustainability optimization
- Canning and packaging line: Fully recyclable aluminum cans with low-ink branding
- Bespoke event kegs: For festivals and private green events
Financial Performance & Growth Trajectory
While financials are privately held, industry insiders and UK business directories estimate:
- Annual production: Approx. 150,000 liters
- Estimated revenue: £400,000–£600,000 (projected 2024)
- YOY Growth: Over 35% growth in retail accounts since 2022
- Repeat purchase rate: Estimated at 70% among direct-to-consumer subscribers
Certification & Compliance
- SALSA Certified (Safe and Local Supplier Approval)
- DEFRA registered for sustainable food production
- Vegan Society Certified (all beers are 100% plant-based and unfiltered)
- Member of the Zero Waste Europe network
Customer Testimonials
“Beyond Belief beers are not only delicious—they tell a story of conscious production that our customers really connect with.”
— Owner, EcoGrocer London
“Jetsam Stout is my new go-to. Can’t believe it’s brewed with upcycled bakery products.”
— Verified Customer Review
Recognition & Achievements
- Winner – 2023 UK Sustainable Start-Up Award (Beverage Category)
- Featured at London Craft Beer Festival 2023
- Shortlisted by the Soil Association for Best Eco Innovation in Brewing
- Selected as official beverage partner for Plant-Based Expo Europe 2024
Beyond Belief Brewing Co. represents a new era of craft beer where sustainability and flavor go hand-in-hand. With a robust pipeline of innovations and a mission aligned with modern consumer values, the brewery is poised to scale its model of environmental impact and exceptional taste far beyond the UK.
