Product Offerings
Product Categories:
fruits and vegetables
Products:
Apples: Kanzi, Fuji, Pink Lady, Royal Gala, Crimson Snow, Early Fuji
Cherries: Rons, Vans, Bing, Stella, Supreme, Lapins, Sunburst
BiteRiot Operations Pty Ltd is a vertically integrated Australian grower, packer, exporter, and juice processor of premium cherries and apples, headquartered in Orange, New South Wales. Operating from the rich basalt soils of the Mount Canobolas region, BiteRiot is a flagship brand under the Hall family’s agribusiness legacy, combining decades of horticultural excellence with innovation in fruit marketing, agri-tourism, and value-added processing.
Core Business
BiteRiot manages every stage of the supply chain — from orchard to export crate — to ensure full traceability, premium quality, and freshness. The company grows multiple varieties of apples and cherries across 160 hectares of productive land, processes juice under strict HACCP standards, and exports to key global markets.
Key Product Lines:
-
Fresh Apples:
- Kanzi
- Fuji
- Pink Lady
- Royal Gala
- Crimson Snow
- Early Fuji
-
Fresh Cherries:
- Rons
- Vans
- Bing
- Stella
- Supreme
- Lapins
- Sunburst
-
Value-Added Products:
- BiteRiot Cherry Juice (Cold-pressed, 100% natural)
Specialization and Unique Selling Points
- Cool Climate Advantage: Orchards are located 900 meters above sea level on the slopes of Mount Canobolas, yielding crisp, high-colored apples and firm, sweet cherries ideal for export.
- Tree-to-Table Integration: Owns and operates growing, harvesting, packing, cold storage, and logistics operations under one roof.
- Global Export Network: Supplies to Asia, Middle East, and Europe with strict compliance to phytosanitary and MRL regulations.
- Premium Branding: BiteRiot! is a consumer-facing brand recognized in both domestic supermarkets and international retail chains for quality and flavor.
- Agri-Tourism and Education: Offers public orchard tours and fruit picking experiences, helping build brand awareness and consumer loyalty.
Financial and Shipment Data
While private, BiteRiot’s operational scale and market presence are validated through export statistics and industry partnerships:
- Export Volume: Up to 200 tonnes of cherries and 1,000+ tonnes of apples annually (peak years), based on public production data and grower group reports.
- Export Markets: Active in Vietnam, Singapore, Indonesia, UAE, India, and Hong Kong.
- Cherry Juice Distribution: Sold across Australia through Harris Farm, local grocers, and online channels.
- Packing Facility Capacity: Up to 10 tonnes/day of fruit through the modern packhouse during peak season.
Target Market
- Fresh produce importers and wholesalers
- Retail and supermarket chains in Asia and the Middle East
- Distributors and agents in premium fruit markets
- Health-conscious consumers via juice and fresh produce
- Tourists and local visitors engaging in pick-your-own fruit experiences
Capabilities
- Automated Packing & Sorting: Uses advanced optical graders and defect detection systems for precision packing.
- Cold Chain Management: On-site hydro cooling and cold storage for cherries, as well as controlled atmosphere storage for apples.
- Food Safety & Certifications: HACCP-certified processing, adherence to Australia’s Freshcare food safety standards.
- Sustainability Initiatives: Adoption of integrated pest management, regenerative soil practices, and efficient water use systems.
- Export Compliance: Registered and approved under Australia’s horticultural export certification system (HECS).
Certifications & Compliance
- HACCP Certification – Juice processing and packhouse
- Freshcare Food Safety Standard – For fruit production
- Export Registered Establishment – Under DAFF guidelines
- MRL and Phytosanitary Compliant – For all export destinations
Customer Testimonials
While direct testimonials are limited online, BiteRiot’s consistent appearance in Australian agri-business showcases, export awards, and social media engagement reflects high satisfaction. International clients appreciate the brand’s vibrant packaging, flavor consistency, and logistical reliability.
Major Achievements
- Exported cherries and apples to over 12 countries since brand inception.
- BiteRiot Cherry Juice recognized as a finalist in NSW Food & Beverage Export Awards.
- Featured in national media for innovation in farm-to-retail traceability.
- Conducts over 500 agri-tourism visits per season, supporting regional tourism and education.
- Long-term partnerships with major Asian distributors and retail buyers.