Blue Spice Co., Ltd., operating under the globally recognized brand Blue Elephant, is a premium Thai food and beverage manufacturing company headquartered in Bangkok, Thailand. The company is internationally acclaimed for its gourmet Thai grocery lines, including authentic curry pastes, cooking kits, sauces, and seasoning products. With a legacy rooted in Thai culinary heritage and fine dining, Blue Spice Co., Ltd. bridges the gap between restaurant-quality Thai cuisine and modern home cooking solutions for global consumers.
Company Overview
Blue Spice Co., Ltd. was established to commercialize the award-winning culinary expertise of the Blue Elephant Royal Thai Cuisine Restaurants, which operate in several countries. Under the leadership of global operations director Ines Chardonnet, the company maintains a consistent focus on quality, authenticity, and innovation in every product line. Blue Elephant-branded products are manufactured in Thailand and exported to over 40 countries worldwide.
Product Portfolio
1. Thai Curry Pastes
- Green Curry Paste
- Red Curry Paste
- Massaman Curry Paste
- Panaeng Curry Paste
- Yellow Curry Paste
- Tumee Curry Paste
Each paste is crafted using traditional techniques, fresh Thai herbs, and is free from artificial preservatives or flavor enhancers.
2. Thai Cooking Sets
- Pad Thai Cooking Set
- Tom Yam Soup Set
- Pad See Ew Set
Convenient kits containing all necessary ingredients to prepare authentic Thai dishes at home.
3. Thai Curry Sauces
- Ready-to-heat versions of Massaman, Green, and Panaeng curry sauces, optimized for foodservice and retail.
4. Dressing & Table Sauces
- Thai Fish Sauce
- Sweet Chili Sauce
- Thai Sriracha Sauce
Essential Thai condiments produced with traditional recipes and aged fermentation processes.
5. Seasoning Sauces
- Oyster Sauce
- Light Soy Sauce
- Dark Soy Sauce
Made from non-GMO soybeans, these are designed for wok cooking and marinades.
6. Snacks & Herbal Teas
- Thai Rice Crackers
- Herbal Infusions featuring lemongrass, pandan, ginger, and butterfly pea.
7. Dried Herbs & Spices
- Dried Lemongrass
- Kaffir Lime Leaves
- Galangal
Exported in resealable pouches for international gourmet markets.
8. Rice and Noodles
- Jasmine Rice and Thai Rice Noodles, ideal for pairing with Thai curries and stir-fries.
9. Wok Ingredients
- Stir-Fry Sauces and Holy Basil Paste for quick, authentic Thai stir-fry dishes.
Manufacturing and Facility Capabilities
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Location: Bangkok, Thailand
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Factory Certifications:
- BRCGS Global Standard for Food Safety
- HACCP Certified
- Halal Certified
- ISO 22000
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Production Capacity: Over 10 million retail units per year
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Packaging Lines: Sachets, glass jars, pouches, PET bottles, and custom formats for private label
Distribution and Export
Blue Elephant products are exported to over 40 countries, including:
- Europe: France, UK, Germany, Italy
- Middle East: UAE, Saudi Arabia, Kuwait
- Asia-Pacific: Japan, South Korea, Singapore, Australia
- North America: United States and Canada
Available in high-end retail stores, gourmet supermarkets, specialty importers, and online platforms such as Amazon and regional e-commerce sites.
Brand Strengths
- Authenticity: All recipes are developed by chefs at Blue Elephant Restaurants, preserving the flavors of royal Thai cuisine.
- No Artificial Additives: Products are clean-label with no MSG, preservatives, or artificial colors.
- Chef-Endorsed: Trusted by professional chefs and used in culinary schools globally.
- Culinary Education Integration: Products are aligned with Blue Elephant Cooking School curriculum, enhancing customer understanding and usability.
Marketing and Customer Engagement
- Active content creation through YouTube, Facebook, Instagram, and LINE.
- Videos include product showcases, cooking tutorials, and factory insights.
- Participates in major food expos including THAIFEX, Anuga, Gulfood, and SIAL.
Strategic Goals
- Launch of ready-meal kits and retort pouch curries for foodservice.
- Expansion into organic Thai ingredients with certified supply chains.
- Increase digital DTC sales via regional e-commerce platforms and cooking app integrations.
Achievements
- Distributed over 100 million units globally since brand commercialization.
- Named Thailand’s Top Gourmet Thai Export Brand multiple times by Thai Ministry of Commerce.
- Used in over 30 cooking schools and culinary institutes across Asia and Europe.
Blue Spice Co., Ltd., through its flagship Blue Elephant brand, continues to elevate the standard for Thai cuisine in the global packaged food industry. By combining culinary mastery, traditional recipes, and scalable manufacturing, the company delivers a luxury food experience that is accessible, authentic, and export-ready.
