Product Offerings
Products:
Inventory Management: Seafood inventory tracking, Sales and purchasing management, Compliance and traceability logs
Print & Log: Compliant shellfish and seafood tags, Digital receiving and shipping logs
BlueTrace is a U.S.-based technology company revolutionizing the seafood industry with its cutting-edge traceability and compliance software solutions. Headquartered in Castine, Maine, BlueTrace empowers shellfish growers, dealers, and distributors with digital tools designed to simplify operations, ensure regulatory compliance, and enhance food safety across the supply chain.
Company Overview
Founded with the mission to digitize and modernize the seafood supply chain, BlueTrace offers a comprehensive platform that supports end-to-end traceability. By integrating digital tagging, inventory tracking, and regulatory compliance features, the company serves as a critical partner for seafood businesses navigating complex food safety regulations and operational challenges.
Core Business
BlueTrace operates at the intersection of aquaculture and technology, focusing primarily on:
- Seafood Traceability Solutions
- Compliance Automation
- Inventory & Logistics Management
The company’s solutions are tailored for shellfish growers, wholesalers, distributors, and seafood dealers who must comply with strict federal and state-level regulations such as HACCP, the Shellfish Sanitation Program, and the FDA’s FSMA traceability rules.
Product & Service Offerings
BlueTrace provides two major software solutions:
1. Print & Tag System
- Mobile-enabled tag printing for shellfish
- Automatically compliant with state and federal laws
- Digital archiving of shipping/receiving logs
- Eliminates manual paperwork
2. Inventory Management Tools
- Real-time lot tracking
- Harvest and sales history
- Packing and shipping workflow automation
- Customizable dashboards and reports
- Integrations with third-party systems
The system supports both iOS and Android devices and offers cloud-based accessibility to facilitate operations across remote and distributed teams.
Specialization & Core USP
BlueTrace’s core USP lies in its real-time, mobile-first traceability system, which enables seafood businesses to:
- Print compliant tags in seconds
- Maintain digital logs without paperwork
- Track inventory with complete harvest-to-sale visibility
- Quickly adapt to changing regulatory environments
Their technology is uniquely tailored for bivalve shellfish (oysters, mussels, clams), a segment often underserved by mainstream ERP systems. The platform is intuitive, low-cost, and scalable from small farms to large wholesalers.
Financial Performance
While BlueTrace is a private company and does not publicly disclose revenue figures, industry analysts estimate its platform is used by over 300 shellfish companies across North America. Its recurring subscription model and growing user base suggest strong year-over-year revenue growth, supported by increased digitization trends within the seafood industry.
Shipment & Operational Data
Though BlueTrace does not ship seafood themselves, their platform facilitates compliance and traceability for thousands of shipments across the U.S. shellfish supply chain. Platform usage metrics include:
- Over 10 million tags printed annually
- Thousands of inventory transactions tracked monthly
- Usage across more than 15 U.S. coastal states
- Trusted by companies ranging from small family farms to multi-state wholesalers
Target Market
BlueTrace serves a highly specialized segment within the seafood industry:
- Shellfish Farmers and Growers
- Seafood Distributors and Wholesalers
- Seafood Dealers and Packers
- State Regulatory Agencies
The company primarily operates in the United States but is gradually expanding into Canada and other regulated seafood markets.
Capabilities
BlueTrace’s cloud-based software architecture allows:
- Real-time collaboration between harvesters and distributors
- Digital compliance with multi-jurisdictional rules
- Scalability for multi-location operations
- Secure data storage and backups
- User-friendly mobile applications
The platform reduces manual errors, improves audit readiness, and shortens the time required for inspections and compliance reporting.
Certifications & Compliance
BlueTrace software ensures client compliance with:
- FDA Food Safety Modernization Act (FSMA)
- Interstate Shellfish Sanitation Conference (ISSC) guidelines
- State Department of Marine Resources (DMR) tagging laws
- Hazard Analysis and Critical Control Point (HACCP) programs
The company also undergoes regular security audits to ensure data integrity and regulatory compatibility across state and federal levels.
Customer Testimonials
“BlueTrace transformed how we manage our harvest logs and compliance paperwork. It's like having a full-time regulatory expert in our pocket.”
— Operations Manager, Maine Oyster Company
“We save hours every week thanks to BlueTrace. The tag printer alone paid for itself in two months.”
— CEO, Chesapeake Shellfish Distributor
Major Achievements
- Processed over 10 million seafood tags through their system since launch
- Partnered with regulatory agencies in Maine, Massachusetts, and Virginia
- Recognized by SeafoodSource and Aquaculture North America as a leader in digital traceability
- Selected as a featured innovator at the North American Seafood Expo
- Developed API integrations with leading seafood logistics providers
By bridging the gap between aquaculture and technology, BlueTrace is redefining operational efficiency, compliance, and food safety standards for the modern seafood supply chain.