Product Offerings
Products:
Blends: The Resident
Single Origins: La Albania, El Diamante, Yellow Sunset, Colombia Small Producers of La Plata
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Blends: The Resident
Single Origins: La Albania, El Diamante, Yellow Sunset, Colombia Small Producers of La Plata
Born and Raised Coffee is an independent specialty coffee roaster based in Melbourne, Australia. Founded by Daniel Dick, a passionate coffee enthusiast and industry veteran, the company was established with the vision to create a meaningful and sustainable coffee experience from crop to cup. Rooted in transparency, ethical sourcing, and quality roasting, Born and Raised Coffee has carved a niche for itself in Australia’s thriving third-wave coffee scene.
The core operations of Born and Raised Coffee revolve around sourcing high-quality specialty beans, roasting them in small batches, and supplying them to both retail consumers and wholesale partners. Their model emphasizes direct trade relationships with producers, promoting equitable partnerships and ensuring traceability across their coffee supply chain.
Born and Raised Coffee offers an evolving menu of:
Blends:
Single Origins:
Each single origin is selected based on seasonal availability, cup profile, and ethical sourcing practices. The company also offers coffee subscriptions tailored for enthusiasts looking to explore a range of curated coffees.
What sets Born and Raised Coffee apart is its commitment to sustainable and direct trade sourcing, its meticulous small-batch roasting process, and its roots in community-building through coffee culture. The brand leverages its Melbourne location — globally known for coffee excellence — to stay at the forefront of roasting innovation and consumer trends.
Key USPs include:
While the company does not publicly disclose financials, Born and Raised Coffee operates in a rapidly growing specialty coffee market in Australia. According to IBISWorld, the Australian coffee industry reached AUD 10 billion in 2023, with specialty coffee accounting for a significant share due to evolving consumer preferences. As an agile player in this niche, Born and Raised Coffee’s direct-to-consumer model positions it well for scalability.
As of latest available data, Born and Raised Coffee primarily serves the domestic Australian market through its online platform and café partnerships. No verifiable international shipment records were found on major trade platforms like Volza or ImportYeti, suggesting that the company currently focuses on local distribution with potential for international expansion.
Born and Raised Coffee targets:
The brand’s storytelling approach, minimalistic packaging, and community-focused messaging align strongly with millennial and Gen Z consumer behavior.
The company’s operational strengths include:
There is no direct mention of third-party certifications like Fair Trade or Organic on the company’s website. However, their emphasis on direct trade implies compliance with ethical and sustainable sourcing standards, albeit not through formal certifications.
Feedback from customers across Instagram and third-party reviews highlight:
One Instagram customer review reads: “Every bag we’ve tried from Born and Raised has been a hit. Super clean, great for both espresso and pour-over. Love the transparency on origins!”
Born and Raised Coffee continues to build its reputation through integrity, quality, and community engagement—setting a high standard for specialty coffee in Australia.