Exhibiting at Fi South America 2025

BrasEq (Brasileira de Equipamentos Ltda) is a leading Brazilian distributor of high-precision laboratory and industrial instrumentation, serving critical sectors including food and beverage, pharmaceuticals, cosmetics, chemicals, coatings, and academic research. Headquartered in Jarinu, São Paulo, BrasEq is known for its exclusive partnerships with world-class manufacturers and its deep technical support capabilities across Brazil.

Core Business and Product Portfolio

BrasEq specializes in the distribution, calibration, installation, and technical support of advanced analytical instruments for quality control and R&D applications. Its product lines include:

• Rheology and Viscosity Measurement:

  • AMETEK Brookfield viscometers and rheometers
  • Texture analyzers and powder flow testers

• Color and Appearance Analysis:

  • HunterLab spectrophotometers and colorimeters
  • Rhopoint gloss meters and appearance measurement tools

• Surface and Coating Measurement:

  • Defelsko coating thickness gauges, dew point meters, and surface profile testers

• Refractive Index and Process Analytics:

  • Electron Machine process refractometers
  • Datalink Instruments for in-line and laboratory liquid analysis

These instruments are used for ensuring product consistency, regulatory compliance, and R&D innovation in highly controlled manufacturing and testing environments.

Specialization and Core USP

BrasEq’s unique value proposition lies in its exclusive representation of global instrument manufacturers in Brazil, supported by:

• Highly trained application engineers and service technicians
• Local calibration, validation, and preventive maintenance programs
• End-to-end client support from selection and customization to after-sales service
• On-site technical training and remote diagnostics capabilities

The company ensures that clients in Brazil receive international-grade instruments with localized support, documentation in Portuguese, and full compliance with Brazilian technical standards.

Market Reach and Industry Coverage

BrasEq serves a wide array of sectors including:

• Food and Beverage: viscosity control in sauces, soups, and dairy; color consistency in beverages
• Pharmaceuticals: GMP-compliant testing of syrups, gels, creams, and liquids
• Paints and Coatings: gloss, film thickness, and surface quality analysis
• Cosmetics and Personal Care: texture, color, and stability testing
• Chemicals and Petrochemicals: in-line and lab-based process control instrumentation
• Academia and Research: university labs and technical institutes

The company maintains an extensive portfolio of clients ranging from multinational manufacturers to local formulators and research labs, and has deployed thousands of instruments across Brazil.

Strategic Partnerships

BrasEq is the official representative of:

• AMETEK Brookfield (USA)
• HunterLab (USA)
• Defelsko (USA)
• Rhopoint Instruments (UK)
• Electron Machine Corporation (USA)
• Datalink Instruments (France)

These partnerships allow BrasEq to offer cutting-edge technology, many of which are market leaders in their respective domains.

Technical Service and Infrastructure

BrasEq operates a dedicated technical service division that offers:

• Preventive maintenance and calibration services
• INMETRO-traceable calibrations
• On-site instrument installation and user training
• Replacement parts and emergency repairs

The company supports remote and in-person technical training sessions to ensure optimal use of instruments. With field engineers stationed across major industrial hubs in Brazil, BrasEq delivers timely, cost-effective support to its customers.

Certifications and Compliance

BrasEq ensures that all distributed instruments and services comply with:

• Brazilian Metrology Standards (INMETRO)
• Good Manufacturing Practices (GMP)
• ISO 17025 calibration frameworks (through authorized labs)
• ANVISA documentation support for pharmaceutical and food clients

The company also offers guidance on regulatory submissions and audits, helping clients integrate analytical equipment seamlessly into certified workflows.

Client Feedback and Market Reputation

BrasEq enjoys strong client loyalty, backed by consistent feedback on:

“Reliable instruments from global brands, backed by fast and effective local support.”

“BrasEq’s training team helped optimize our quality control lab with in-depth sessions on texture analysis.”

The company's Instagram presence (@braseq.tecnologia) is also used to share product updates, application tips, and customer success stories.

Major Achievements

• Over 20 years of operation in the Brazilian analytical instrumentation market
• Exclusive representation of six global brands
• National coverage with clients in all major industrial regions of Brazil
• Thousands of instruments installed and supported across food, pharma, and industrial sectors
• Recognized training partner for universities and technical schools using Brookfield and HunterLab equipment

BrasEq continues to set the standard for precision measurement solutions in Brazil by combining world-class instrumentation with localized service excellence. Its robust network of global partners and technical capabilities makes it a preferred supplier for manufacturers and labs aiming for operational and regulatory excellence.