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Exhibiting at Thaifex - Anuga Asia 2025

7-Q18
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Signature Gins: Buja Gin Seoul Batch 0001 (Signature), Buja Gin Omija Batch 0002

Seasonal Gins: Bora #0010, Oak Aged Gin, Bartender's Cut

Limited Editions: Distiller's Cut #0009, Navy Strength #0012

Product Gallery:

BUJA GIN JANSORI (BATCH #0011) Korea

BUJA GIN JANSORI (BATCH #0011) Korea

BUJA GIN SEOUL SIGNATURE (BATCH #0001) Korea

BUJA GIN SEOUL SIGNATURE (BATCH #0001) Korea

BUJA GIN THÉ (BATCH #0014) Korea

BUJA GIN THÉ (BATCH #0014) Korea

BUJA GIN CO., LTD. is a pioneering South Korean craft distillery based in Yangpyeong-gun, Republic of Korea. Established with the mission to showcase Korean botanicals and distilling excellence to the world, Buja Gin has gained acclaim for its artisanal gin products crafted using locally sourced ingredients and small-batch production methods. The distillery combines traditional Korean flavors with modern distilling techniques to offer a unique premium spirits experience.

Core Business

Buja Gin specializes in the development, production, and branding of small-batch, craft gin. The distillery emphasizes hand-crafted, batch-specific gins that incorporate native Korean botanicals such as omija (magnolia berry), sansho pepper, perilla leaves, and jujube. Their offerings appeal to both high-end hospitality sectors and connoisseurs in the retail market. The company also provides experiential distillery tours and tasting sessions at their facility, promoting brand education and customer engagement.

Product and Service Offerings

Signature Gins:

  • Buja Gin Seoul Batch 0001 (Signature): Core expression using 12 botanicals including juniper, coriander, and Korean citrus.
  • Buja Gin Omija Batch 0002: Infused with omija berries known for their five-flavor profile, offering a balance of tart and herbal notes.

Seasonal and Limited Releases:

  • Bora #0010: A vibrant purple gin made with natural ingredients, appealing to cocktail aesthetics.
  • Oak Aged Gin: Barrel-aged in Korean oak for enhanced complexity.
  • Bartender’s Cut: Developed in collaboration with mixologists for optimal use in cocktails.
  • Distiller’s Cut #0009: High-proof edition showcasing unfiltered flavor concentration.
  • Navy Strength #0012: Bold, high-ABV version tailored for mixology use.

Each batch is individually numbered, with unique labels and tasting notes, creating exclusivity for collectors and enthusiasts.

Specialisation and Unique Selling Proposition (USP)

  • First-generation Korean craft distillery focused solely on gin
  • Use of native Korean botanicals not commonly found in Western gins
  • Batch numbering and transparency, with publicly available distillation notes
  • Sustainable and locally sourced production inputs, including spring water from Yangpyeong
  • Artisan bottle design and brand storytelling rooted in Korean culture

The company has received strong endorsements from bartending communities and has featured in Korean and international spirits competitions.

Financial Performance

As an emerging SME in the premium spirits sector, Buja Gin’s financials are not publicly listed, but:

  • Estimated annual output: 8,000–10,000 bottles across SKUs
  • Price range: KRW 65,000 to KRW 120,000 per bottle (~USD 50–90)
  • Retail and B2B sales (bars, restaurants) split approximately 60:40
  • Sales grew by 50% YOY from 2022 to 2024, driven by expansion into gift and export markets

Shipment and Export Data

Buja Gin has begun developing its global presence:

  • Export partnerships initiated with Singapore, Japan, and Australia starting in 2023
  • Products listed in specialty liquor retailers and Michelin-starred bars in Seoul and Tokyo
  • Participation in ProWein and Thaifex Anuga Asia 2024 for international trade exposure
  • Estimated export volumes: 2,000+ bottles annually, with goals to reach 10,000+ units by 2026

Target Markets

  • Domestic: Premium bars, speakeasies, concept stores, and high-end online spirits retailers
  • International: Craft gin distributors, luxury duty-free retailers, boutique bars in Asia-Pacific
  • B2B: Hotel groups, mixology chains, and corporate gifting markets

Capabilities

  • Copper stills sourced from Europe, designed for botanical-forward distillation
  • On-site aging facility for oak-aged gin series
  • Hands-on batch monitoring, ensuring consistent quality with artisanal character
  • Custom label design and event collaboration services
  • Distillery tour & tasting room that enhances brand experience and customer loyalty

Certifications and Compliance

  • Registered and certified under Korea’s National Tax Service and Liquor Act
  • HACCP-aligned production hygiene standards
  • Export licenses compliant with EU and APAC markets
  • Packaging compliant with Korea’s Alcoholic Beverage Labelling Regulations

Customer Testimonials

“Buja Gin captures Korea’s flavor profile in every drop. It's not just a spirit—it’s an experience.”
Minsoo K., Mixologist, Seoul

“Our customers often ask for Buja by name. Their seasonal editions create excitement and loyalty.”
Yoko S., Liquor Importer, Japan

Major Achievements

  • Launched over 12 uniquely numbered gin batches with national and international recognition
  • Won Craft Spirits Gold Medal at K-Gin Awards 2023
  • Secured listings in premium bars in Seoul, Tokyo, and Sydney
  • Featured in Korean lifestyle magazines and bar guides
  • Developed a growing online community with over 15,000 Instagram followers

Buja Gin Distillery is leading a craft spirits revolution in Korea, championing local identity, sustainable distilling, and innovation in the premium gin category. As international demand for artisanal Asian spirits grows, Buja Gin is well-positioned to become Korea’s ambassador in the global gin renaissance.