Product Offerings
Products:
Baked Goods: Egg Roll Toast, Toast, Cake, Bread, Cookies
Specialty Breads: Taro Energy Roll Toast, Natto Soymilk Bread
Carlos (Fujian) Food Co., Ltd., headquartered in Zhangzhou, Fujian Province, China, is a rapidly growing manufacturer and exporter specializing in premium baked goods and innovative snack products. With a focus on product development, branding, and overseas market penetration, the company is known for its flagship brand “Carlos,” under which it offers high-quality bread, cakes, and toasts tailored to consumer preferences across Asia and beyond.
Core Business and Product Categories
Carlos (Fujian) Food Co., Ltd. operates in the bakery and snack segment, focusing on soft, pre-packaged baked goods that cater to a growing demand for convenient and indulgent snacks. The company’s portfolio includes:
Baked Goods
- Egg Roll Toast – A soft, layered bread infused with cheese or egg flavorings.
- Regular Toast and Sweet Breads – Moist, fluffy breads designed for breakfast and snack occasions.
- Cakes and Cookies – Individually packed treats for daily snacking and gifting.
Specialty Breads
- Taro Energy Roll Toast – A vibrant, purple bread roll made with taro paste and cream.
- Natto Soymilk Bread – A functional bread featuring fermented soybeans and plant-based ingredients, aimed at health-conscious consumers.
These products are formulated with premium ingredients and cater to trends such as low-additive baking, Asian fusion flavors, and health-forward snacking.
Manufacturing Infrastructure
Carlos (Fujian) Food Co., Ltd. owns and operates modern baking facilities designed to meet domestic and international food safety standards:
- Factory Area: Approximately 20,000 square meters.
- Production Lines: Automated baking, cooling, slicing, and packaging lines.
- Daily Output: Estimated over 100,000 units of packaged baked goods per day.
- Storage and Logistics: Cold and ambient warehousing, with active domestic distribution networks.
The company’s investment in automated lines ensures consistency in texture, hygiene, and shelf-life while maintaining flexibility for small-batch and seasonal products.
Market Reach and Export Activities
Carlos products are exported and distributed through various channels:
- Key Export Markets: Southeast Asia (Thailand, Malaysia, Vietnam), the Middle East, and trial entries into the U.S. and European snack markets.
- Private Label Services: Available for foreign distributors seeking custom formulations and packaging.
- Domestic Coverage: Distributed in over 20 Chinese provinces through supermarkets and e-commerce platforms.
The company collaborates with international trading firms and participates in major food exhibitions such as Anuga, Canton Fair, and SIAL China to boost brand exposure and expand its buyer network.
Brands
Carlos markets its bakery offerings under the premium and youthful brand:
- Carlos – Positioned as a fresh, indulgent, and affordable snack brand with a focus on flavor variety and soft textures.
The brand appeals especially to millennials and Gen Z consumers looking for modern and Instagrammable snack choices.
Certifications and Compliance
Carlos (Fujian) Food Co., Ltd. aligns with strict food safety and quality management systems:
- ISO 22000 – Food Safety Management
- HACCP Certification – For process control and hazard prevention
- QS Certification – Required for food producers in China
- OEM and ODM Capability – Supports compliance with import regulations for Japan, Korea, and ASEAN countries
All products are manufactured using food-grade packaging and are compliant with export health documentation as mandated by China Customs and CIQ.
Innovation and Product Development
Carlos emphasizes R&D to respond to changing consumer trends:
- Flavor Innovation – Unique options like matcha cheese, coffee cream, and durian egg toast.
- Functional Ingredients – Focus on soy protein, fiber, and fermented elements.
- Shelf-Stable Soft Bread Technology – Products with extended freshness for up to 6 months without preservatives.
New SKUs are frequently launched based on seasonal demand and regional taste preferences, with in-house food scientists and designers involved in concept development.
Customer and Market Feedback
Based on e-commerce reviews and distributor feedback:
- High satisfaction rates for softness, flavor retention, and packaging.
- Positive reception in Southeast Asian markets for products like taro toast and sweet milky loaves.
- Repeat orders from buyers due to shelf stability, aesthetic packaging, and competitive wholesale pricing.
The company works closely with regional importers to fine-tune product formats and labeling.
Trade Presence and Industry Recognition
- Exhibitor at Anuga Cologne, SIAL China, and China Bakery Exhibition.
- Listed vendor on Alibaba and global food sourcing platforms.
- Recognized in domestic Chinese press for its rapid growth and branding success in niche bakery exports.
Carlos (Fujian) Food Co., Ltd. positions itself as a dynamic, forward-looking bakery manufacturer, offering high-quality, trendy, and safe baked goods to both domestic and global markets. Its scalable production capacity, innovative product range, and strong branding strategy continue to drive its presence in the international FMCG and snack food sectors.