Exhibiting at Thaifex - Anuga Asia 2025

Casa Maestri Tequila Distillery, headquartered in Tequila, Jalisco, Mexico, is one of the most distinguished tequila and spirits producers in the region, known globally for its exceptional craftsmanship and innovation in private label spirit manufacturing. As one of the few female-led distilleries in Mexico, Casa Maestri has built an iconic reputation for quality, tradition, and customization in the alcoholic beverage industry.

Company Background

Casa Maestri was founded by Celia Maestri and her husband Michael Maestri with a vision to merge traditional Mexican tequila-making heritage with modern business acumen. Located in the heart of Tequila, Jalisco—recognized as a UNESCO World Heritage Site and the cradle of tequila production—the distillery operates under the NOM 1438, one of the most active distillery registrations in Mexico.

Core Business

Casa Maestri is a vertically integrated spirits company that focuses on:

• Crafting high-quality tequilas and mezcals using traditional distillation methods
• Private label development for global clients in need of custom spirits
• Global distribution of house brands, including award-winning tequila lines
• Contract manufacturing for celebrity and luxury brand spirits

Product Offerings

Tequila

• Blanco – unaged, crystal-clear tequila with fresh agave flavor
• Reposado – rested in oak barrels for added complexity
• Añejo – aged over a year with smooth vanilla and spice notes
• Extra Añejo – ultra-aged tequila with rich, layered profiles
• Café Tequila – tequila infused with premium coffee essence

Mezcal

• Joven Mezcal – young, smoky, and artisanal mezcal made from agave Espadín

Other Spirits

• Canadian Whisky – produced and bottled under custom labels for export markets

Private Label Spirits

• Fully customizable:
  • Formulation
  • Aging
  • Bottle design
  • Labeling
  • Global compliance and packaging

Casa Maestri has developed over 100 private labels for clients worldwide, including retail chains, celebrities, and luxury spirit distributors.

Specialization and Core USP

The company stands out due to:

• Turnkey private label services, making it the go-to distillery for entrepreneurs and celebrities launching their own spirits
• NOM 1438 distinction, among the top NOMs in terms of private label output
• State-of-the-art distillation facilities, integrated with traditional ovens and modern bottling lines
• Female-led management, breaking ground in a traditionally male-dominated industry

Financial and Production Insights

Although privately held, Casa Maestri’s operational data highlights its vast scope:

• Production capacity: Over 3 million liters of tequila annually
• Global reach: Distributes to more than 35 countries, including the USA, UK, Japan, and Australia
• Private labels launched: More than 150 brands globally
• In 2022, tequila exports from NOM 1438 alone represented over 2.8% of Mexico’s total tequila export volume (source: CRT Tequila Regulatory Council)

International Shipments

• Top markets: United States, Europe, East Asia
• Works closely with global logistics providers for alcohol import/export compliance
• Uses FDA-approved bottling processes, ensuring acceptance in regulated markets

Casa Maestri regularly features in international spirit expos such as WSWA (Wine & Spirits Wholesalers of America) and ProWein.

Target Market

Casa Maestri caters to:

• Entrepreneurs and celebrities launching private tequila/mezcal brands
• Importers and distributors looking for high-quality, customizable Mexican spirits
• Luxury hospitality groups and retail chains requiring custom SKUs
• Spirit aficionados and collectors drawn to artisanal and aged expressions

Capabilities

• In-house design and R&D team for formulation and packaging
• Full regulatory assistance for FDA, TTB, EU, and other global standards
• Flexible MOQs (Minimum Order Quantities) for private label clients
• Barrel aging vaults and flavor profiling lab

Certifications and Compliance

• CRT Certification (Tequila Regulatory Council)
• FDA-registered bottling facility
• NOM 1438 certified for authentic tequila production
• COFEPRIS compliance for health and safety regulations

Customer Testimonials

“Casa Maestri made our private tequila brand a reality. Their expertise, packaging options, and flavor profiling were beyond expectations.”
— Luxury Spirits Importer, USA

“The Reposado from Casa Maestri is a gold-medal winner in every sense—silky, nuanced, and rich.”
— Spirits Judge, International Spirits Challenge

Major Achievements

• Named among the Top 10 Tequila Distilleries for private label in Mexico (2022, Tequila Matchmaker)
• Multiple international awards for their Reserva de MFM tequila line
• Featured distillery in Forbes, Spirits Business, and Tequila Aficionado
• Created private label lines for over 20 U.S. celebrity-backed brands
• Expanded to global e-commerce platforms and high-end retail distribution

Casa Maestri Tequila Distillery continues to blend heritage, innovation, and global reach, setting new benchmarks in tequila craftsmanship and private label excellence.