Cedar Electronics An Innovative and AWS Customer Success Story:
Cedar Electronics' Executive Team Strategy and Vision for Escort
Radar Detectors: ESCORT MAX 360c, ESCORT Redline 360c, Cobra RAD 480i
Dash Cameras: Cobra SC 400D, ESCORT M2 Smart Dash Cam
CB Radios: Cobra 29 LX, Cobra 75 WX ST
Marine Radios: Cobra MR HH600, Cobra MR F77
Two-Way Radios: Cobra ACXT1035R FLT, Cobra PX500 Pro
Portable Power Solutions: Cobra JumPack XL H2O, Cobra Power Station 200W
Cedar Electronics is a leading U.S.-based manufacturer of advanced consumer electronics, specializing in automotive and communication technology. Headquartered in Rolling Meadows, Illinois, Cedar Electronics is the parent company of the iconic brands Cobra Electronics, ESCORT Radar, and Drive Smarter. With over 60 years of industry experience, the company has built a strong reputation for innovation, reliability, and performance in the automotive aftermarket space.
Cedar Electronics was formed through the strategic integration of industry-leading companies to create a unified platform focused on automotive safety, driver awareness, and communication. Led by Gail Babitt, CEO of Cedar Electronics, the company combines legacy expertise with forward-thinking strategies in connected car technology and smart mobility.
The company serves both retail and professional channels across North America, Europe, and Asia, with a strong focus on R&D, strategic partnerships, and customer-centric product development.
Cedar Electronics offers a wide range of products under its key brands, targeting motorists, truckers, adventurers, and professional fleets. The portfolio is centered around smart technology, user safety, and real-time connectivity.
Radar Detectors
Dash Cameras
CB Radios
Marine Radios
Two-Way Radios
Portable Power Solutions
Each product is engineered with cutting-edge technology including GPS, AI-based threat detection, cloud-based connectivity, weatherproof construction, and mobile app integration.
Cedar Electronics differentiates itself through its integrated ecosystem of connected devices and mobile applications. The Drive Smarter® platform unifies Cobra and ESCORT products, offering users:
Additionally, ESCORT’s exclusive Defender Database provides access to one of the most accurate and frequently updated databases of driving threats and enforcement zones in the industry.
Cedar Electronics serves a wide customer base, including:
Products are sold through:
Cedar has continuously pushed boundaries in automotive electronics through:
Its technology is supported by strategic collaboration with partners such as Amazon Web Services (AWS), which powers Cedar’s cloud analytics and mobile platforms.
Cedar operates global supply chains with manufacturing partners across North America and Asia. Product quality and compliance are ensured through ISO-certified production facilities and rigorous QA protocols.
The company has implemented advanced forecasting, inventory management, and rapid logistics systems to support both retail and e-commerce fulfillment in over 30 countries.
Cedar and its brands have received numerous accolades, including:
ESCORT's MAX 360c and Redline 360c are consistently rated among the best radar detectors by both industry analysts and consumers.
Cedar Electronics is committed to sustainability through:
Cedar brands are highly rated by consumers, with praise for:
On Amazon and Best Buy, most products hold ratings of 4.5 stars or higher, with thousands of reviews.
Cedar Electronics continues to lead the automotive electronics sector with innovative, safety-first solutions tailored for the connected driver. By combining legacy brands, cutting-edge technology, and a strong customer-centric philosophy, Cedar is shaping the future of driver awareness and mobility solutions.
