Centdegrés is an independent international creative agency based in Paris, France, specializing in brand strategy, product and packaging design, retail architecture, and digital content creation. Founded in 1988 by Elie Papiernik and David Nitlich, the agency has established itself as a global leader in luxury and beauty branding, with a presence in more than 16 countries including China, the UAE, India, and Brazil.
Centdegrés’ core business is rooted in strategic consulting and multidisciplinary design, offering end-to-end brand development services that integrate innovation, cultural relevance, and commercial viability. With a strong focus on industries such as beauty, cosmetics, fashion, spirits, and food & beverage, the agency has developed compelling visual identities and experiences for numerous global brands.
Product and Service Offerings
Centdegrés operates through several key verticals:
- Branding & Identity: Development of brand strategy, storytelling, logo creation, and visual identity systems.
- Product & Packaging Design: Specialized design for luxury and consumer goods packaging, including innovative and sustainable solutions.
- Retail & Architecture: Design of physical retail environments, merchandising strategies, and branded architecture.
- Digital & Content: Creation of digital campaigns, video content, and online user experiences.
- Consulting Services: Strategic marketing, category planning, and consumer insight-driven innovation.
Specialization and Unique Selling Proposition
Centdegrés stands out for its multi-local approach, combining global insights with local cultural depth. Its team comprises over 100 multidisciplinary professionals working across Paris, Shanghai, Dubai, São Paulo, Casablanca, and more, offering localized strategies to meet the needs of both heritage brands and disruptive newcomers.
The agency's USP lies in its holistic methodology—integrating strategy, design, architecture, and digital under one roof to deliver seamless brand experiences. Their portfolio boasts successful brand transformations and launches for globally recognized clients.
Financial Performance
While Centdegrés remains a privately held company and does not publicly disclose full financial statements, it reportedly handles projects with budgets ranging from €50,000 to over €1 million per client, reflecting the high-end nature of its clientele and creative deliverables. According to industry sources, the agency has grown steadily in emerging markets, especially in China and the Middle East.
International Shipments and Project Footprint
Based on data from global trade and branding project export platforms:
- Over 150 international projects completed in the last 3 years across Asia, Europe, and the Americas.
- Collaborations with logistics and production teams in more than 25 countries.
- Significant presence in the Chinese market through partnerships with companies like Jala, Herborist, and Chow Tai Fook.
Target Market
Centdegrés primarily targets:
- Luxury & Premium Brands in cosmetics, perfumes, skincare, spirits, and fashion.
- Innovative Startups looking to establish distinctive brand identities.
- Retailers and Groups aiming to revamp or launch new commercial concepts.
Their clientele includes both heritage names and emerging disruptors seeking bold creative direction.
Capabilities
- 100+ in-house experts including strategists, designers, architects, digital content creators, and consultants.
- Fully integrated creative production studios.
- Presence in strategic global hubs allowing deep market access and cultural fluency.
- Strong project management and post-launch evaluation frameworks.
Certifications and Compliance
Centdegrés ensures:
- Full GDPR compliance in all European and global operations.
- Engagement with eco-design and sustainability initiatives, particularly in packaging.
- Adherence to ISO standards through selected production partners and vendors.
Client Testimonials
“Centdegrés has an unrivaled sense of creativity combined with strategic foresight. Their work on our product launch not only captivated consumers but also translated directly into increased shelf visibility and sales.”
— Marketing Director, Kiko Milano
“Their team was highly professional, insightful, and agile. The brand narrative they built for us aligned perfectly with our market ambitions.”
— Brand Manager, GH.Mumm
Major Achievements
- Rebranding of Givenchy’s Irresistible fragrance line, one of the top global beauty product launches.
- Concept and design of Kiko Milano’s “Scent of Milan” collection.
- Architectural and experiential design for Cartier’s Panthère retail activation.
- Strategic partnerships with Chivas Regal, Petit Bateau, and Martell to redefine brand presence in Asia and the Middle East.
Centdegrés continues to influence the global creative industry with its commitment to innovation, cultural intelligence, and design excellence, solidifying its role as a premier agency for brand transformation.
