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Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

H974
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

API Infrastructure: Single API solution for food industry applications

Custom Applications: Bespoke solutions for supply chain challenges

Data Connectivity: Integration tools for manufacturers, wholesalers, caterers, and retailers

Cerve is a pioneering technology company specializing in API infrastructure and data integration for the food and beverage industry. The company provides a unified digital backbone to streamline operations, enhance data connectivity, and reduce inefficiencies across the entire F&B supply chain—from manufacturers and wholesalers to caterers and retailers.

Core Business

At its core, Cerve offers a single API platform that simplifies and automates data flow between disparate systems in the food industry. By consolidating product, pricing, and transaction data, Cerve enables seamless collaboration between business partners who would otherwise rely on fragmented and manual systems.

Cerve positions itself as a data infrastructure enabler, helping clients accelerate digital transformation and reduce friction in procurement, sales, and operations.

Product and Service Offerings

Cerve’s main offerings include:

  • Unified API Platform: Centralized interface to connect ERP, PIM, and POS systems across stakeholders
  • Custom-Built Applications: Tailored digital solutions for unique business use cases in the food industry
  • Data Normalization & Sync: Standardizes SKUs, ingredients, nutritional data, pricing, and stock levels
  • Third-Party Integrations: Pre-built connectors to major platforms used by F&B players (e.g., SAP, Oracle, NetSuite)

The system supports real-time updates, ensuring accuracy in high-volume, multi-party transactions.

Specialisation and USP

Cerve’s primary unique selling propositions include:

  • Single API Access: Eliminates the need for multiple integrations across suppliers and partners
  • Domain Expertise in F&B: Built specifically for the complexities of the food and beverage supply chain
  • Data Unification & Standardization: Enriches data formats for compatibility between vendors and buyers
  • Rapid Deployment: Designed for plug-and-play deployment in digital procurement and B2B ordering systems

Financial Strength

While Cerve is a privately held company and does not publish revenue figures, industry intelligence and digital investment reports indicate that Cerve has attracted strong interest from European F&B networks, SaaS investors, and innovation-led foodservice operators.

The platform has supported integration projects for regional distribution networks and scaling brands, reflecting growing adoption.

Shipment and Export Records

As a technology infrastructure company, Cerve does not engage in physical shipments. However, their API platform supports:

  • Over 50,000 SKUs actively synced across clients
  • More than 200 integrations executed between suppliers and buyers
  • Tens of millions of data requests monthly, processed through their backend architecture

These figures reflect the scalability and real-time data flow facilitated by their digital platform.

Target Market

Cerve targets a broad range of stakeholders in the F&B value chain, including:

  • Food manufacturers seeking efficient product data sharing
  • Wholesalers and distributors looking to modernize pricing and inventory sync
  • Retail chains and hospitality groups integrating procurement and replenishment systems
  • Food tech startups requiring backend infrastructure for their applications

Its customer base spans local producers, national distributors, and multinational F&B brands operating across Europe.

Capabilities

  • Scalable cloud-native platform with high availability
  • Advanced data mapping and enrichment tools
  • GDPR and ISO-compliant data security protocols
  • Dedicated engineering and implementation support

Cerve’s infrastructure supports both low-latency APIs and batch data processing, adapting to various client system architectures.

Certifications and Compliance

  • GDPR Compliant: All data flows meet EU data protection standards
  • ISO/IEC 27001 Compatible: Information security best practices implemented
  • API Security Standards: OAuth2.0, rate limiting, and encryption protocols

Customer Testimonials

“Cerve has reduced our product data onboarding time by 70% and improved accuracy across our retailer network.”
– Head of Digital Transformation, European Food Manufacturer

“Their API-first approach helped us integrate over 50 suppliers into our platform within weeks.”
– CTO, Online F&B Marketplace

Major Achievements

  • Integrated over 200 F&B businesses in its first 24 months of operation
  • Shortlisted for Best Supply Chain Solution at the 2023 FoodTech Innovation Awards
  • Featured in Tech.EU and FoodBev Media as a rising B2B foodtech infrastructure provider
  • Recognized by multiple procurement software companies for plug-and-play API compatibility

Cerve is positioned at the forefront of digital infrastructure innovation for the food industry. Its specialized API platform is redefining how stakeholders in this fragmented sector collaborate, share data, and drive efficiency across borders and systems.