Product Offerings
Products:
Liqueurs: SULÀ Coconut Liqueur, SULÀ Chocolate Liqueur, SULÀ Coffee Liqueur
Cervia Global Trading Inc., headquartered in Makati City, Philippines, is the innovative force behind the SULÀ brand—an emerging name in the international boutique spirits market. The company specializes in the formulation, branding, and export of uniquely Filipino liqueurs, emphasizing native flavors and high-quality craftsmanship. Positioned at the intersection of cultural pride and global mixology trends, Cervia Global Trading is carving a niche in premium alcoholic beverages made for both domestic enjoyment and international appreciation.
Core Business and Product Lines
At the heart of Cervia Global Trading Inc. is the SULÀ line of liqueurs, which highlights traditional Filipino ingredients and locally inspired flavors. Its current offerings include:
- SULÀ Coconut Liqueur – A smooth, creamy drink infused with real coconut flavor, offering tropical complexity with every sip.
- SULÀ Chocolate Liqueur – A decadent combination of rich cocoa and refined spirits, ideal for cocktails or sipping straight.
- SULÀ Coffee Liqueur – A dark, aromatic profile that brings together robust coffee beans and sweet liqueur notes.
These products are available as individual bottles or packaged in gift sets and tasting kits, catering to the growing demand for craft spirits, experiential gifting, and tourism-centric souvenirs.
Market Position and Strategy
Cervia Global Trading strategically aligns its operations with the global rise of craft and artisanal alcohol consumption. With a focus on:
- Export readiness: Designed and labeled in compliance with international standards
- Boutique positioning: Small-batch production ensuring quality and exclusivity
- Cultural branding: Highlighting the Filipino identity through names, packaging, and ingredients
SULÀ targets young professionals, mixologists, and gift buyers in both local retail and international hospitality channels. The brand has gained notable traction in overseas Filipino communities and niche liquor stores in Asia and the Middle East.
Brand Identity and Marketing
SULÀ distinguishes itself with modern, vibrant branding that honors Filipino heritage. Marketing efforts are primarily digital, leveraging:
- Facebook and Instagram for community engagement and promotions
- Collaborations with bartenders and influencers
- Participation in local trade fairs and food expos
This approach has helped build a loyal following, particularly among millennial consumers seeking both quality and story-driven products.
Leadership and Growth
Under the direction of Mark Daniel Rivera, Cervia Global Trading is steering toward international growth. The brand’s strategic vision includes:
- Entering the ASEAN and GCC markets
- Developing new SKUs based on tropical fruits and indigenous ingredients
- Partnering with duty-free and travel retail channels
The company is actively pursuing partnerships with overseas distributors, hotels, and beverage consultants to widen its market reach.
Challenges and Opportunities
Cervia operates in a highly competitive segment, but its focus on premium niche positioning and culturally authentic branding serves as a strong differentiator. The global interest in unique, regionally inspired spirits continues to rise, giving Cervia an opportunity to establish SULÀ as the flagship Filipino liqueur brand on the global stage.
Future Outlook
With its firm commitment to quality, cultural storytelling, and market adaptability, Cervia Global Trading Inc. is well-positioned to become a recognized name in the global boutique spirits category. As it expands into more international markets and diversifies its product line, the company is poised to contribute meaningfully to the representation of Philippine craft beverage brands worldwide.