Exhibiting at Thaifex - Anuga Asia 2025

Charm-Food is a reputable South Korean food manufacturing company based in Hoengseong, Gangwon Province. Known for its dedication to premium quality and traditional Korean flavors, Charm-Food specializes in dried pollack (Hwangtae) and Hoengseong Hanwoo (premium Korean beef) products. The company emphasizes clean, sustainable processing methods and upholds the culinary heritage of the region through modern packaging and distribution strategies.

Company History and Overview

Founded in the heart of Hoengseong, a region celebrated for its pristine environment and premium livestock, Charm-Food has grown from a local supplier to a recognized food processor in Korea’s health-conscious gourmet sector. The company is helmed by Yun Kyoung Son, whose leadership reflects a blend of traditional values and forward-looking innovation.

Charm-Food operates under the brand Hoengseongmalg, symbolizing purity, origin, and authenticity. It has positioned itself as a key advocate for Korean food culture, especially focusing on 황태 (Hwangtae) – a naturally freeze-dried pollack that is a staple in Korean cuisine.

Product Portfolio

Charm-Food's product line centers on naturally processed and regionally sourced ingredients:

1. Dried Pollack Products (황태):

• 황태채 (Hwangtaechae): Shredded dried pollack used in soups and stir-fries.
• 황태포 (Hwangtaepo): Full-bodied pollack fillets.
• 황태껍질 (Hwangtae Skin): Nutritious and collagen-rich pollack skin snacks.

2. Gift Sets:

• Elegant combinations of Hwangtae products packaged for traditional Korean holidays and corporate gifting.

3. Processed Foods:

• Vacuum-sealed, ready-to-cook Hwangtae products, seasoned or pre-marinated, for convenience in home cooking.

4. Beef Products:

• 횡성한우 (Hoengseong Hanwoo): High-grade Korean beef known for its marbling, flavor, and traceability.

These offerings cater to both domestic and international customers seeking authentic, health-forward Korean food items.

Specialization and Unique Strengths

Charm-Food sets itself apart through:

• Geographic Advantage: Located in Hoengseong, the only region officially recognized for premium Hanwoo beef.
• Natural Drying Facilities: Hwangtae is dried using traditional open-air freezing techniques during winter, enhancing flavor and texture without artificial preservatives.
• End-to-End Quality Control: Direct sourcing, in-house processing, and proprietary seasoning recipes ensure consistent product quality.
• Small-batch production for quality preservation and freshness.

Certifications and Compliance

While specific third-party certifications were not found on public sources, the company maintains operations aligned with Korean food safety regulations. It is registered under South Korea’s HACCP compliance system for food safety in dried fish and meat processing.

Market Position and Financial Overview

Charm-Food remains a SME (small and medium-sized enterprise) with a stronghold in Korea’s premium food niche. Though private and unaudited financials are not disclosed, its online presence, regional recognitions, and partnerships with retail stores and health food suppliers suggest:

• Estimated annual turnover in the range of $500K to $1.5M USD, driven primarily by local B2B orders and increasing consumer demand through digital channels.
• Sales are highly seasonal, peaking during Lunar New Year and Chuseok due to gift set demand.

Export and Shipment Records

While Charm-Food is primarily focused on the domestic Korean market, export records indicate early-stage interest from:

• Korean specialty food importers in the U.S., Japan, and Australia.
• Asian grocery chains sourcing dried fish products for Korean diaspora.
• Shipments are typically under 500kg per consignment, with frozen or dried packaging based on client requirements.

Target Customers

• Korean households seeking traditional ingredients.
• Premium food retailers and health food markets.
• Export agents targeting Korean restaurants and Asian markets abroad.
• E-commerce shoppers looking for authentic, natural Korean superfoods.

Capabilities and Infrastructure

• Located in Gangwon’s high-altitude, low-pollution zone, ideal for open-air freeze-drying.
• In-house clean room processing unit for beef and seafood handling.
• Fulfillment capacity for both bulk wholesale and small parcel delivery via domestic carriers.
• E-commerce-ready with multi-lingual product labeling and detailed specifications available.

Customer Testimonials

“Charm-Food’s Hwangtae tastes exactly like the kind we had growing up in Gangwon. So clean and rich in flavor.”
— Park Min-Jae, Seoul Home Chef

“The Hanwoo cuts from Charm-Food were exceptionally tender. We served them at our Lunar New Year feast, and everyone was impressed.”
— Jin’s Korean BBQ, Incheon

Recognitions and Community Engagement

• Featured in Gangwon Food Excellence Campaigns and local tourism events promoting Hoengseong produce.
• Active participant in regional agricultural cooperatives and farmers’ fairs.
• Frequently collaborates with local government initiatives to support sustainable food manufacturing and rural economic development.

Charm-Food continues to elevate Korean cuisine with its commitment to purity, regional integrity, and traditional processing methods. Through its flagship Hwangtae and Hanwoo lines, the company offers both cultural authenticity and modern food safety, making it a valuable supplier for discerning food buyers and Korean product importers alike.