Exhibiting at Thaifex - Anuga Asia 2025

Charoenworrakit Co., Ltd. is a prominent Thai manufacturer of specialty flours, starches, and baking ingredients, operating under the premium consumer brand Fancy Carp. With its production base in Samut Prakan, Thailand, the company is widely recognized for delivering clean-label, gluten-free flour and starch solutions derived from native Thai crops. Their products cater to both domestic culinary markets and global buyers seeking authentic, allergen-conscious ingredients.

Company Overview

Founded with the vision of adding value to Thailand’s abundant agricultural outputs, Charoenworrakit Co., Ltd. has evolved into a leading player in Asia’s gluten-free and specialty ingredient space. Under the leadership of Saijai Phakdeerattanamit, the company combines traditional food knowledge with modern processing standards to serve the needs of industrial, retail, and export clients.

Their flagship brand Fancy Carp symbolizes trust, purity, and performance, and is particularly favored among health-conscious consumers and gluten-free product manufacturers.

Product Portfolio

The company offers a diverse array of products across several key categories:

1. Flour Products

• Black Glutinous Rice Flour
• Jasmine Rice Flour
• Riceberry Rice Flour
• Glutinous Rice Flour
• Rice Flour

These are 100% naturally processed flours free from additives, ideal for gluten-free baking and Asian dessert applications.

2. Starch Products

• Tapioca Starch
• Modified Tapioca Starch
• Coarse Tapioca Starch
• Corn Starch

Used extensively in food processing industries as thickeners, stabilizers, and texturizing agents.

3. Sweeteners

• Glucose Syrup

Used in beverages, confectionery, and ready-to-eat foods, their syrup is noted for purity and consistent Brix levels.

4. Baking Mixes

• Crispy Batter Mix (Gluten-Free)

Pre-mixed formulations aimed at foodservice operators and retailers catering to gluten-sensitive customers.

5. Other Products

• Tapioca Pearl used in desserts and beverages, particularly in bubble tea applications.

Competitive Advantages

• Gluten-Free Specialization: 100% of the flour products are gluten-free, making the brand a trusted source for allergy-friendly and clean-label food production.
• Sourcing Transparency: Raw materials are traceable to sustainable farms across Thailand’s agricultural belts.
• Small-Batch Milling: This process preserves flavor, nutrient density, and reduces risk of contamination.
• Custom OEM Solutions: Private labeling and bulk customization for large-scale buyers.

Compliance and Quality Certifications

Although specific third-party certificates (e.g., ISO, HACCP) are not explicitly listed on their public profiles, the company adheres to Thailand’s Department of Industrial Works and FDA safety regulations. Their food-grade starch and flour processing systems are regularly inspected and comply with export standards.

Financial and Operational Indicators

As a privately held SME, financial data is limited, but key indicators suggest:

• Estimated annual production volume: Over 2,000 metric tons across all flour and starch products.
• Annual revenue range: Estimated between $1.5–3 million USD, derived from domestic retail, foodservice, and export contracts.
• Online presence and third-party retailer partnerships across Southeast Asia and growing reach in North America via specialty food importers.

Export and Shipment Data

The company exports primarily under the Fancy Carp brand and via white-label contracts. Shipment records from trade platforms indicate:

• Consistent exports to Malaysia, Vietnam, Japan, and Australia.
• Trial volumes to U.S. and Middle Eastern health food distributors.
• Typical shipment sizes: 1–5 metric tons per consignment, with a mix of container loads and LCL (less than container load) shipments depending on the product.

Target Market

• Retail Gluten-Free Consumers
• Industrial Food Manufacturers seeking rice-based starch alternatives.
• Health Food Distributors and organic grocers globally.
• Bakeries and Ready-Mix Producers looking for allergen-free alternatives.

Manufacturing and Infrastructure

• Located in Samut Prakan, a logistics hub with direct access to Bangkok ports for efficient export handling.
• In-house processing units for milling, drying, packaging, and R&D.
• Dedicated clean-room facility for gluten-free production.

Testimonials and Industry Feedback

“The Fancy Carp rice flours have been our top choice for gluten-free baking. Excellent results every time.”
— NutriBakery, Bangkok

“Reliable supply and consistently clean quality. Highly recommended for B2B export.”
— Australian Gluten-Free Wholesaler

Recognition and Brand Engagement

• Featured in Thailand Rice Innovation Programs supported by Ministry of Commerce.
• Regular participant at THAIFEX – World of Food Asia and Food Ingredients Asia expos.
• Active social media presence and customer engagement via Facebook and Instagram platforms under @Missflour and @Fancycarpbrand.

Charoenworrakit Co., Ltd. continues to advance its mission of offering high-quality, gluten-free, and rice-derived ingredients to both traditional and modern food markets. Through innovation, commitment to purity, and a deep understanding of agricultural sourcing, the company is a trusted partner for buyers worldwide seeking premium Asian ingredients.