Exhibiting at Asia Fruit Logistica 2025

CherryHill Orchards is a premier, family-owned cherry-growing business based in the Yarra Valley, Victoria, Australia. Established in 1940 by the Riseborough family, CherryHill has grown into one of Australia’s most iconic and trusted cherry producers. With over 80 years of experience and heritage, the company stands as a benchmark in premium cherry cultivation, agritourism, and event-based experiences in the Australian fresh produce industry.

Core Business

CherryHill Orchards specialises in the production, harvesting, and distribution of high-quality fresh cherries. The company manages extensive orchards in both Wandin East and Coldstream, allowing it to offer one of the longest cherry seasons in Australia. Aside from cherry production, the business has also successfully diversified into agritourism and event management by hosting cherry-picking experiences, the annual Blossom Festival, and wedding and private event venue services.

Product and Service Offerings

Fresh Produce

CherryHill offers premium-grade cherries with a focus on freshness, quality, and taste. The cherries are hand-picked, hydro-cooled, and packed onsite using state-of-the-art equipment to maintain product integrity.

• Cherry Varieties: Over 30 varieties cultivated including Sweet Georgia, Lapins, Bing, Stella, and Simone.
• Harvest Season: From early November to late January.
• Packaging: Available in multiple pack sizes catering to both retail and wholesale markets.

Agritourism and Events

• Cherry Picking Experience: Offers a unique “pick-your-own” cherry experience for families and tourists.
• Blossom Festival: A springtime event celebrating cherry blossom season with food trucks, music, and picnic settings.
• Venue Hire: Customisable wedding and corporate event packages available at both Wandin East and Coldstream orchards.

Specialisation and Unique Selling Proposition

CherryHill’s USP lies in its vertically integrated operations that span from cultivation to consumer experience. Key differentiators include:

• Extended Cherry Season: Due to geographically diverse orchards.
• Direct-to-Consumer Model: Via online ordering, farm gate sales, and agritourism.
• Premium Quality: Cherries are known for larger size, superior sweetness, and long shelf life.
• Sustainability Practices: Use of water-saving irrigation, eco-friendly packaging, and reduced chemical usage.

Financial Insights

While CherryHill Orchards is a private company and does not publicly disclose detailed financial statements, it is considered one of the largest cherry exporters from Australia to Asia-Pacific markets, particularly China, Singapore, and Hong Kong. According to industry reports, Australian cherry exports reached $78.7 million in 2023, with CherryHill being one of the top five contributors.

Shipment and Export Data

Based on data from platforms like Trademo and Volza:

• Export Destinations: China, Vietnam, Thailand, Singapore, Indonesia, and Malaysia.
• Shipment Volume (2022–2023): Estimated over 400+ international consignments.
• Export Value: Estimated contribution to exports around AUD 15–20 million annually.

Target Market

CherryHill primarily targets:

• Domestic Retail Chains: Woolworths, Coles, and specialty grocers.
• Export Markets: High-end retail and fruit distributors in Asia-Pacific.
• Tourism Sector: Domestic and international tourists seeking farm experiences.
• Event Clients: Couples, corporates, and event planners in Victoria.

Capabilities

• Hydro-Cooling & Cold Storage: Ensures cherries are cooled within minutes of harvest.
• Packing Facility: Custom-built packing line capable of handling large volumes efficiently.
• Orchard Management: Advanced horticultural techniques and R&D for yield optimization.
• E-commerce Platform: Supports online ordering of cherry boxes delivered Australia-wide.

Certifications and Compliance

• HACCP Certified
• Freshcare Certified
• GlobalG.A.P. Compliance
• Export Registered Packing Facility
• Biosecurity and Quality Assurance protocols aligned with DAFF

Customer Testimonials

“The best cherries I’ve ever had. Super fresh and juicy—worth the trip every summer!”
— Amanda, TripAdvisor Review

“We held our wedding at CherryHill and it was magical. Beautiful scenery and professional team!”
— Emma & Liam, 2023 Bride & Groom

“A must-visit during cherry season. Great experience for the family.”
— Foodie Melbourne, Google Reviews

Major Achievements

• Blossom Festival Success: Drew over 20,000 visitors in the 2023 season.
• Innovative Online Expansion: Successfully launched nationwide cherry delivery during the pandemic.
• Awards & Recognition: Featured in major travel and food publications like TimeOut Melbourne, Visit Victoria, and Broadsheet.
• Sustainability Recognition: Finalist in the 2022 Victorian Regional Environmental Excellence Awards.

With a compelling mix of premium produce, immersive experiences, and sustainable practices, CherryHill Orchards continues to lead as a model agribusiness enterprise both in Australia and globally.