Exhibiting at Seafood Expo North America 2025

Founded in 2018 and headquartered in Berlin, Choco is a technology-driven company revolutionizing the food supply chain through digital innovation. The company provides a cutting-edge communication and order management platform designed to connect restaurants and food suppliers, reducing food waste and increasing operational efficiency across the industry.

Choco’s core mission is to create a sustainable and digitized food system by streamlining the order process between suppliers and restaurants. Traditionally, food procurement has been riddled with inefficiencies, paper-based workflows, and communication gaps. Choco addresses these issues with an intuitive digital interface that facilitates real-time order tracking, communication, and reporting.

Product and Service Offerings

Choco offers a suite of tools under its digital order management platform:

• Real-Time Order Processing: Enables chefs and restaurants to place, manage, and track orders directly with suppliers.
• Supplier ERP Integration: Automates backend workflows by integrating with suppliers’ ERP systems to reduce manual errors and data silos.
• AI-Driven Marketing Assistant: Recently launched, this tool helps suppliers optimize customer retention and increase order volume using artificial intelligence.
• Multi-Channel Communication: Centralizes communication for both suppliers and buyers, consolidating WhatsApp, calls, and emails into one streamlined channel.

Specialization and Core USP

Choco’s unique value proposition lies in its ability to digitally connect every player in the food supply chain—from farm to table. Its robust, mobile-first platform offers seamless experiences that reduce food waste and improve the bottom line for food businesses.

According to the company, restaurants using Choco reduce order errors by up to 90%, and suppliers report time savings of 3–5 hours per day in order processing. Moreover, its AI marketing assistant has helped pilot customers increase order frequency by up to 15%.

Financial Overview

Choco has seen remarkable financial backing and investor confidence:

• Total Funding: Over $280 million across multiple rounds.
• Valuation: Reported to have reached $1.2 billion as of its Series B extension in July 2022.
• Investors: Includes notable names such as GGV Capital, Insight Partners, Left Lane Capital, and Coatue Management.

Choco continues to invest heavily in product development and market expansion, with a strategic focus on reducing inefficiencies that lead to the estimated $1.3 trillion worth of food wasted globally each year.

International Shipments and Reach

Although Choco is not a traditional exporter, its platform has a global footprint. It is currently operational in key international markets including:

• Germany
• France
• Spain
• United States
• Austria
• Belgium

Choco serves thousands of restaurants and hundreds of suppliers globally. Their application processes millions of transactions monthly, effectively reducing supply chain errors and delays.

Target Market

Choco’s primary clientele includes:

• Independent and chain restaurants
• Food wholesalers and suppliers
• Produce distributors
• Hospitality groups and institutional food services

Its technology is most beneficial to SMBs within the foodservice sector, where digital adoption has traditionally lagged.

Capabilities

• Scalability: The platform is designed to support small single-location restaurants and large multi-unit chains.
• Custom Integrations: Works with a variety of ERP and POS systems for seamless business operations.
• Data Analytics: Provides real-time order insights and analytics for suppliers and buyers alike.
• Customer Support: Dedicated onboarding and technical support teams in each market.

Certifications and Compliance

• GDPR Compliant: As a Berlin-based company, Choco ensures full compliance with the EU's General Data Protection Regulation.
• ISO-Level Security Standards: While not ISO-certified publicly, Choco maintains enterprise-grade security practices and protocols across its platforms.

Customer Testimonials

One highlighted testimonial from a U.S. based produce supplier, Class One Produce, states:

"Choco AI completely changed how we retain and engage our customers. Since implementing it, we've seen a 20% increase in customer retention and spend less time chasing orders." – Operations Manager, Class One Produce

Major Achievements

• Named to Forbes’ AI 50 List in 2023
• Expanded to the U.S. market within two years of founding
• Launched AI marketing assistant in 2023, a first in the industry
• Became a unicorn in under four years
• Facilitated over $1 billion in transaction volume as of 2022

Choco’s vision of a digitized, waste-free food supply chain is backed by significant traction, financial investment, and customer success. Positioned at the intersection of food and technology, Choco is shaping the future of food procurement with precision, intelligence, and scale.