Exhibiting at Asia Fruit Logistica 2025

Chongqing Jinguoyuan Industrial Co., Ltd. is a leading fresh fruit importer and distributor based in Yongchuan District, Chongqing, China. Operating under the brand “Kingoo,” the company has carved a strong niche in the import and wholesale distribution of tropical fruits, especially longan, across China’s wholesale and retail networks. With strategic sourcing partnerships in Southeast Asia and a growing footprint in domestic distribution, Jinguoyuan plays a vital role in strengthening China’s fresh produce supply chain.

Core Business

Established as a limited liability company, Chongqing Jinguoyuan Industrial Co., Ltd. specialises in the import, warehousing, and wholesale of high-quality fresh fruits, with a strong focus on longan imports from Thailand and Cambodia. The company serves as a bridge between overseas producers and domestic Chinese markets, facilitating seamless fruit movement while maintaining quality standards.

Product and Service Offerings

Fresh Fruit Imports

• Longan (Thailand & Cambodia): Main import product, sold under the brand “Kingoo,” known for consistent size, sweetness, and shelf-life.
• Seasonal Tropical Fruits: Occasional imports of durian, mangosteen, and rambutan during peak seasons.

Domestic Distribution

• Wholesale Distribution: Supply to national-level fruit wholesale markets including Guangzhou Jiangnan Market and Chongqing Fruit Wholesale Center.
• Retail Supply Chain: Distribution through supermarket chains, community markets, and online fresh produce platforms.

Supply Chain Integration

• Cold Chain Logistics: Ensures product freshness during import and domestic movement.
• Customs & Quarantine Compliance: Manages documentation and inspections aligned with Chinese import regulations.
• Supplier Vetting & QA: On-ground procurement agents in Thailand and Cambodia for quality assurance and order fulfilment.

Specialisation and Unique Selling Proposition

Chongqing Jinguoyuan is widely regarded as one of the top regional importers of longan in Southwest China. Its competitive edge stems from:

• Exclusive Import Relationships: Long-term sourcing agreements with certified orchards and packhouses in Southeast Asia.
• Brand Positioning: “Kingoo” has become synonymous with premium imported longan in Chinese wholesale circuits.
• Operational Efficiency: Centralised logistics hub in Chongqing enables rapid cross-regional distribution to inland cities.

Financial and Trade Insights

Although privately held and not publicly listed, available industry data provides valuable insights:

• Estimated Annual Import Volume: Over 10,000 metric tons of longan per year.
• Estimated Import Value: RMB 180–220 million (approx. USD 25–30 million).
• Market Share: Accounts for over 12% of China's imported longan volume based on customs statistics (2023).
• Main Import Seasons: June–October (Thailand) and October–January (Cambodia).

Shipment and Export Data

According to customs tracking platforms and supplier records:

• Top Origins: Chanthaburi and Trat Provinces (Thailand); Battambang and Pailin (Cambodia).
• Shipping Method: Primarily via sea freight to Nansha (Guangzhou) and overland cold chain to Chongqing.
• Customs Entry Points: Guangzhou, Pingxiang (Guangxi), and Kunming (Yunnan).
• Packaging Standards: Custom-designed 5–10 kg cartons for wholesale buyers; eco-compliant materials.

Target Market

• Wholesale Markets: National fruit markets in Guangzhou, Chengdu, Xi’an, Chongqing, and Zhengzhou.
• Retailers: Mid- to large-sized supermarket chains and fruit specialty stores.
• E-Commerce Platforms: Fresh produce e-commerce portals including JD Fresh and Pinduoduo.
• Regional Distributors: Dealers and logistics operators across Southwest and Central China.

Capabilities

• Import & Customs Clearance: In-house team experienced in fruit import procedures and regulatory adherence.
• Cold Chain Storage: Warehousing facilities with temperature and humidity control in Chongqing and Guangdong.
• Sales Network: Extensive channel relationships in more than 15 provincial-level regions.
• Brand Marketing: “Kingoo” brand promoted through fruit expos, WeChat mini-programs, and trade partnerships.

Certifications and Compliance

• Customs-Compliant Importer Record
• AQSIQ (General Administration of Quality Supervision, Inspection and Quarantine) Certification
• HACCP & GAP Certifications (via supplier partnerships)
• Food Business License – China SAMR Registered

Customer Testimonials

“Kingoo longan is our best-selling item during the summer months—reliable quality and strong customer satisfaction.”
— Mr. Luo, Guangzhou Jiangnan Market Buyer

“Efficient logistics, responsive service, and consistent fruit quality. We've worked with Jinguoyuan for four seasons.”
— Ms. Tang, Regional Distributor, Chengdu

“Their longan brand really stands out in freshness and flavour, even during the off-season.”
— Zhang Wei, Fruit Retailer, Xi’an

Major Achievements

• Recognised among Top 5 longan importers in Chongqing Municipality (2022–2023).
• Featured Exhibitor at the China International Fruit & Vegetable Fair.
• Increased import volume by 28% year-on-year despite global supply chain disruptions (2023).
• Developed own cold chain fleet to improve distribution speed and quality assurance in 2024.
• Expanded distribution to 8 new provincial-level regions within mainland China in the past 2 years.

With a focused product strategy, trusted sourcing partners, and a robust distribution network, Chongqing Jinguoyuan Industrial Co., Ltd. continues to lead in tropical fruit imports, particularly longan, and is positioned for further expansion across China’s rapidly growing fresh produce sector.