Exhibiting at Thaifex Anuga Asia, 2024

CKL Marketing Sdn Bhd, headquartered in Bukit Mertajam, Penang, Malaysia, is a diversified importer, exporter, and trading company known for its extensive portfolio of beverages, confectionery, and household products. With a strong foothold in Southeast Asia and an expanding international footprint, CKL Marketing operates under the umbrella of the KEKO Group, offering innovative and trend-driven consumer goods under multiple successful brands.

Core Business

CKL Marketing Sdn Bhd functions as a brand owner, distributor, and exporter of fast-moving consumer goods (FMCG), with operations spanning over 25 years. The company is best known for its flagship beverage brand Glinter, along with a diverse range of jelly-based snacks, candies, and household grocery items.

Their primary operational model includes international B2B distribution, OEM/private label services, and strategic brand building across global markets.

Product and Service Offerings

CKL’s product offerings are structured across several categories:

• Beverages:

  • Glinter Sparkling Water (multiple fruit flavors)
  • Herbal Teas and Health Drinks

• Confectionery & Jelly Snacks:

  • Jayer Boom Boom Chewy
  • Egg Pudding Jelly
  • Brounce’n’ Crab Pudding
  • Rainbow Pudding Jelly
  • Mini Burger Candy, Gummy Ball, Gummy Sandwich Cookies
  • Windmill Gummy Candy, Tamarind Candy
  • Meowvelous Pudding Paws
  • Konjac Jelly

• Premium Food Products:

  • Keko Bird Nest (ready-to-drink and premium health product)

• Grocery & Household:

  • Baby care products, beauty & health items, household cleaning products, and pet supplies

CKL operates an integrated sourcing, manufacturing, and distribution network, allowing for broad market reach and category coverage.

Specialization and Core USP

CKL Marketing’s competitive edge is defined by:

• Ownership of high-performing consumer brands like Glinter and Jayer
• Expertise in jelly- and pudding-based confectionery innovation
• High-volume export capacity with consistent quality assurance
• Customizable OEM and private label production services
• Versatile packaging formats suitable for supermarkets, convenience stores, and e-commerce

The company’s Glinter Sparkling Beverages are particularly well-known in over 30 countries for their clear, low-calorie, fruit-flavored carbonated drinks, marketed as premium refreshers.

Financials

While exact figures are not disclosed, industry benchmarks for similarly structured Malaysian FMCG exporters with global reach suggest that CKL Marketing Sdn Bhd likely operates within the range of USD 10 million to 25 million in annual revenues. This is based on multi-brand SKUs, strong regional sales, and consistent overseas demand, especially for beverages and jellies.

Shipment Data

According to global trade insights and export listings:

• CKL exports to more than 40 countries, including the Middle East, Southeast Asia, East Asia, Africa, and Europe
• High-volume shipments of Glinter and jelly-based snacks are sent regularly to clients in UAE, Japan, Hong Kong, South Korea, and Saudi Arabia
• Estimated monthly container movement: 10 to 15 containers
• Product compliance with international standards allows smooth clearance into Halal, FDA, and GCC-certified markets

Target Market

CKL Marketing targets a wide variety of channels:

• Importers and wholesalers of FMCG
• Supermarkets and retail chains
• Convenience stores and independent grocers
• Distributors of health beverages and jelly-based confectionery
• Private label buyers across Asia, the Middle East, and beyond

Their flexible packaging, long shelf life, and fun branding appeal to both youth and family-oriented markets.

Capabilities

• In-house R&D and product development
• Automated bottling and packaging lines
• International certification management and document compliance
• Rapid product innovation in response to market trends
• Custom flavor and packaging development for OEM clients

CKL is equipped to scale both short-run and bulk production with consistent quality and fast lead times.

Certifications and Compliance

CKL Marketing and its affiliated facilities comply with international regulatory requirements and quality standards, including:

• HACCP (Hazard Analysis and Critical Control Points)
• GMP (Good Manufacturing Practice)
• HALAL Certification (for Muslim markets)
• FDA-compliant production (for the U.S. and international exports)

Their internal QA/QC teams ensure that every batch meets local and export health & safety standards.

Customer Testimonials

While specific testimonials are not posted on the company website, recurring distributor relationships across major international markets indicate strong product acceptance. The Glinter brand has received positive consumer feedback for its clean branding, wide variety, and refreshing taste—often praised as a healthier alternative to traditional carbonated beverages.

Major Achievements

• Built Glinter into an internationally recognized beverage brand with multi-continent reach
• Developed over 100+ SKUs of jelly, candy, and RTD beverage products
• Expanded distribution to over 40 countries globally
• Successfully positioned as a Halal-certified FMCG supplier for Islamic markets
• Launched innovative packaging formats like ready-to-drink bird nest bottles and konjac jellies

CKL Marketing Sdn Bhd stands out as a dynamic, consumer-focused company with a proven track record of delivering trendsetting, high-quality food and beverage products worldwide.