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Clear Channel UK is one of the country’s leading Out-of-Home (OOH) media owners, delivering impactful and data-driven advertising solutions across thousands of digital and classic sites nationwide. Headquartered in London and part of Clear Channel Outdoor Holdings Inc., Clear Channel UK is a key player in shaping the future of media by fusing public infrastructure with creative communication, all while embracing digital transformation and environmental responsibility.

Core Business

Clear Channel UK specializes in Out-of-Home advertising, offering a diverse portfolio of digital and traditional formats across roadways, retail environments, transport hubs, and pedestrian routes. Their offerings range from six-sheet posters and large-format billboards to high-traffic digital screens in urban centers.

The company also leads in the integration of programmatic advertising and audience data planning, enabling advertisers to engage consumers more effectively through real-time data and responsive content.

Product and Service Offerings

Advertising Formats

• Adshel Live: A national network of over 2,000 digital 6-sheet panels across the UK
• Billboard Live: Premium digital billboards on high-footfall urban routes
• Malls Live: Digital screens inside the UK’s busiest shopping centers
• Storm: Iconic large-format digital advertising for prestige brand campaigns
• Classic Adshel: Traditional static 6-sheet posters for local and national campaigns

Programmatic & Data Platforms

• LaunchPAD: Clear Channel's programmatic platform enabling automated buying of digital inventory
• RADAR®: Proprietary audience insight and planning tool combining anonymized mobile data, demographics, and travel patterns

Additional Services

• Creative Consultancy: In-house team for campaign optimization and content design
• Sustainability Partnerships: Collaborations with councils and businesses for green infrastructure (e.g., Living Roofs, Bee Bus Stops)

Specialisation and USP

Clear Channel UK’s unique strengths include:

• Nationwide Coverage: 35,000+ advertising sites across the UK
• Digital Transformation: Over 4,000 digital screens and growing
• Data-Led Advertising: Use of RADAR® technology for real-time audience targeting
• Sustainable Infrastructure: First UK media owner to commit to Net Zero by 2030
• Smart Cities Integration: Partnerships with local governments for community-enhancing infrastructure

Financial Strength

As a subsidiary of Clear Channel Outdoor Holdings (NYSE: CCO), the company benefits from the financial backing of a multinational group:

• Clear Channel Outdoor reported $2.28 billion in global revenue in 2022
• UK operations are a core part of the EMEA segment, which generated approximately $900 million
• Investments of over £100 million in digital infrastructure in the UK market over the last decade

Strong recurring revenues from both public and private advertising contracts provide financial resilience and scalability.

Shipment and Export Records

As a service-based media and infrastructure business, Clear Channel UK does not participate in physical exports. However, they manage:

• Installation logistics for large-format digital infrastructure
• Centralized distribution of campaign content across digital networks
• Data export systems for client performance analytics and reporting

Target Market

Clear Channel UK serves a broad client base, including:

• Global and national brands in FMCG, automotive, retail, and telecoms
• Local councils and governments seeking integrated infrastructure solutions
• Media agencies managing multiscreen advertising campaigns
• SMEs and local advertisers utilizing classic posters and digital local-targeting

Clear Channel’s flexible packages enable both large-scale and local-level campaigns with measurable impact.

Capabilities

• Full-service media planning and campaign delivery
• Nationwide maintenance and content management network
• Advanced analytics and attribution tracking
• Programmatic-ready digital estate
• Creative services for content adaptation and performance enhancement

They operate with advanced content management systems, ensuring real-time content switching and dynamic creatives.

Certifications and Compliance

• Net Zero Carbon Buildings Commitment Signatory
• ISO 14001 Certified Environmental Management
• GDPR Compliant audience data systems
• Outdoor Advertising Association (OAA) member
• Ongoing Equality, Diversity & Inclusion (EDI) workplace initiatives

Customer Testimonials

“Clear Channel’s RADAR® data helped us reach high-value audiences with precision and scale.”
– Media Planner, Global FMCG Brand

“Their smart city infrastructure not only benefits our residents but also brings high-quality ad space to our borough.”
– Public Realm Manager, UK Local Authority

Major Achievements

• Over 4,000 digital screens now live across UK cities
• 100+ UK cities partnered with for sustainable street furniture and public amenities
• Launched Europe’s first programmatic OOH marketplace
• Installed hundreds of “Living Roof” shelters as part of their green infrastructure pledge
• Recognized in Campaign Magazine’s Top 100 Media Owners consistently

Clear Channel UK continues to redefine public space through innovation, sustainability, and intelligent media. With a growing digital estate and a focus on social and environmental impact, it is pioneering the next generation of Out-of-Home advertising in the United Kingdom.