Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

These coffees are sourced in micro-lots and rotated seasonally to showcase the best of each origin.

Iced and Instant Coffee

• Iced Long Black
• Iced Oat Flat White
• Iced Cascara Fizz – A sparkling coffee-cherry infusion
• Coffee Supreme Instant - Colombia – Specialty-grade instant coffee offering convenience with flavor integrity

Equipment & Accessories

• Manual Brewing Gear: Hario, Chemex, AeroPress
• Espresso Machines & Grinders: Commercial and domestic models
• Accessories: Filter papers, tampers, distribution tools, KeepCups, mugs, and branded tableware

Merchandise

• Apparel, branded tins, enamel mugs, tote bags, socks, and novelty items

Specialisation and USP

Coffee Supreme’s unique value proposition lies in:

• Pioneering Legacy: Among the first specialty roasters in New Zealand with over 30 years of history
• Design-Led Brand Identity: Iconic red and white branding integrated across touchpoints
• Direct Sourcing Relationships: Long-standing partnerships with farmers and cooperatives across Africa, Latin America, and Asia
• Customer-Centric Innovation: Launches like iced drinks, instant coffee, and sustainability-forward packaging
• Barista Training & Support: In-house programs and guides tailored for wholesale partners

Coffee Supreme blends operational excellence with a deep cultural awareness of coffee’s global impact.

Financial Performance

As a privately held entity, financial data is not publicly available. However, key indicators of scale and health include:

• Three roasting operations in Wellington, Melbourne, and Tokyo
• Hundreds of wholesale café partners across New Zealand, Australia, and Japan
• Robust online store with national and international shipping
• Strong DTC performance via subscription services and seasonal releases

The company's consistent expansion into new markets and product innovation suggests a stable financial trajectory.

Shipments and Export Records

Based on trade intelligence and company disclosures:

• Roasteries located in: Wellington (NZ), Melbourne (AU), Tokyo (JP)
• Export Reach: Supplies roasted coffee to Asia-Pacific cafés, retailers, and direct consumers
• Export Volume: Estimated 15–20 tons/month across product lines, including beans and instant

Coffee Supreme maintains localized roasting operations to optimize freshness and reduce carbon output from long-haul shipping.

Target Market

Coffee Supreme serves a diverse audience:

• Specialty cafés and roasters looking for consistent, ethically sourced beans
• Design-savvy consumers aligned with ethical and lifestyle-driven brands
• Corporate partners investing in employee coffee programs
• Coffee lovers seeking premium instant and iced coffee alternatives

The brand sits at the intersection of quality, community, and creativity, attracting a loyal global customer base.

Capabilities

• In-house Roasting Facilities with profile-specific roasting for espresso and filter
• Green Bean Sourcing Team operating across multiple origin countries
• Integrated E-commerce & Logistics for DTC and wholesale fulfillment
• Barista Training Centers in New Zealand and Australia
• Product R&D and Innovation Lab focusing on new formats like instant and canned drinks

Certifications and Compliance

• Certified Organic Coffee available within core blends
• Swiss Water Decaf Processing for chemical-free decaffeination
• Ethical Sourcing Standards upheld via direct trade and long-term producer partnerships
• Sustainability Programs focused on packaging reduction and carbon-conscious operations

Customer Testimonials

“Coffee Supreme delivers every time—flavor, consistency, and service. Their support has helped grow our café business.” – Wholesale Café Partner, Sydney

“Their instant coffee is a revelation. I take it camping and on the go. It tastes like a fresh pour-over.” – Online Customer, New Zealand

Major Achievements

• Over 30 years of specialty coffee leadership in New Zealand and Australia
• Roasting operations in three countries with global distribution capability
• First to launch specialty-grade instant coffee in their region
• Iconic red-and-white brand design recognized across cafés and retail globally
• Regular features in international coffee media, including Sprudge, Broadsheet, and Monocle