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Exhibiting at Asia Fruit Logistica 2025

AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Product Categories:

fruits and vegetables

Products:

Apples, Pears, Citrus Fruits, Stone Fruits, Berries, Grapes, Exotic Fruits

Crownfruit Pte. Ltd. is a Singapore-based importer and exporter of premium fresh produce, specializing in the global trade of fruits sourced from leading orchards and growers across multiple continents. The company plays a critical role in ensuring seamless fruit distribution throughout Southeast Asia and other key international markets through its established logistics network, product expertise, and market responsiveness.

Brief History

Established in Singapore, Crownfruit has grown steadily to become a recognized name in the fresh fruit import-export sector in Asia. By leveraging Singapore’s strategic position as a transshipment hub and its access to top-tier supply chain infrastructure, Crownfruit has cultivated partnerships with growers and suppliers in Europe, North America, South America, Africa, and Oceania. The company has also aligned its offerings with market demand across Southeast Asia, the Middle East, and the Indian subcontinent.

Core Business

Crownfruit Pte. Ltd. focuses on the sourcing, import, distribution, and export of fresh fruits. It delivers a wide variety of produce to supermarkets, wholesalers, hospitality groups, and foodservice companies while maintaining full control over procurement, quality assurance, and customs compliance.

Services Offered:

  • Direct import and export of fruit consignments
  • Strategic sourcing from certified orchards
  • Quality control and inspection
  • Private label solutions
  • Customized packing and sorting services
  • Cold chain management and real-time logistics coordination

Product and Service Offerings

Crownfruit’s product range includes a broad portfolio of globally sourced fruits:

Core Products:

  • Apples (Red Delicious, Granny Smith, Fuji, Gala)
  • Grapes (Green Seedless, Red Globe, Autumn Royal)
  • Mandarins including:
    • Clemenrubi
    • Clementine
    • Ellendale
    • Fremont
    • Hashimoto
  • Blueberries (Chile, Peru, USA)
  • Dates (Deglet Noor, Medjool)
  • Figs
  • Lemons and Grapefruit (South Africa, Spain, Turkey)

All produce is handled with strict cold chain protocols and sourced from GLOBALG.A.P.-certified growers where applicable.

Specialization and Core USP

Crownfruit’s competitive advantage lies in:

  • Strategic global sourcing: The company sources year-round from both hemispheres to maintain consistent availability.
  • Product specialization: High expertise in mandarins and citrus segment with seasonal varieties tailored to market preferences.
  • Operational efficiency: Fast turnaround on import/export documentation and customs handling at Changi Airfreight Centre and PSA Port Singapore.
  • Market agility: Responsive pricing and flexible sourcing to adapt to seasonal shortages, global logistics delays, and emerging retail trends.

Financial and Operational Overview

As a privately held company, Crownfruit does not publish audited financials, but trade data and estimated volumes suggest:

  • Annual Import/Export Volume: ~8,000–10,000 metric tons
  • Distribution Reach: Singapore, Malaysia, Indonesia, UAE, India, Bangladesh
  • Revenue Estimate: USD $12–18 million annually
  • Warehouse & Storage: Temperature-controlled facilities within proximity to PSA port and major cargo hubs

Shipment and Trade Records

Based on shipping intelligence and trade data:

  • Crownfruit has sourced from key origin markets including South Africa, Egypt, USA, Spain, China, Turkey, Australia, and New Zealand.
  • Uses both air freight for perishables like blueberries and figs, and reefer sea freight for citrus and apples.
  • Regular importer/exporter via Singapore’s ACRA-registered trade channels with valid Customs Import/Export permit framework.
  • Known for maintaining a 96–98% on-time delivery performance across regional clients.

Target Market

Crownfruit caters to:

  • Regional wholesalers and distributors
  • Major supermarket chains and independent retailers
  • HORECA (hotels, restaurants, and catering companies)
  • Importers and exporters seeking reliable sourcing partners
  • E-commerce grocery platforms

Capabilities

  • Real-time temperature monitoring systems in shipping containers
  • Collaborative sourcing model with grower-partners for exclusive supply contracts
  • Fully compliant with AVA/SFA regulations for fresh food imports into Singapore
  • Language capabilities: English, Mandarin, Bahasa
  • Flexible packing: bulk cartons, punnet packing, private-label programs

Certifications and Compliance

  • Compliance with Singapore Food Agency (SFA) standards
  • Adheres to HACCP-based handling procedures for perishables
  • Partners with GLOBALG.A.P., ISO 22000, and BRC-certified producers
  • Regular product testing for pesticide residues and phytosanitary clearance

Customer Testimonials

"Their understanding of seasonal transitions and availability is unmatched. We've partnered with Crownfruit for five years and continue to grow our citrus volumes annually."
— Senior Buyer, Regional Importer (Malaysia)

"The quality and consistency of blueberries and figs from Crownfruit are vital to our retail program. Always fresh, always on time."
— Fresh Produce Director, Supermarket Chain (Singapore)

Major Achievements

  • Became one of the leading mandarin and citrus importers in Singapore by volume
  • Developed exclusive grower partnerships in Egypt and Spain for year-round citrus availability
  • Introduced new date and fig product lines into Southeast Asia
  • Launched a private label supply program for regional retail partners
  • Maintained zero customs violation record since inception

Crownfruit Pte. Ltd. continues to scale its presence as a trusted fruit trading company by combining global reach, local agility, and a strong commitment to freshness and reliability—delivering premium produce to customers across Asia and beyond.