Danner Drinks Company, headquartered in Eagle, Idaho, is a boutique beverage brokerage and consulting firm representing an extensive portfolio of wine, spirits, sake, and ready-to-drink (RTD) brands. Led by founder Art Danner, the company is renowned for its tailored approach to brand building, market placement, and distributor relations across the western United States. With decades of experience in the alcohol beverage sector, Danner Drinks offers strategic channel development for both emerging craft labels and established international producers.
Core Business
Danner Drinks Company operates as an alcohol beverage brokerage and consultancy, connecting producers with wholesalers, on-premise accounts, and off-premise retailers. The firm specializes in market development, sales strategy, distributor management, and compliance support for clients across multiple beverage categories.
Their curated portfolio includes award-winning wines, ultra-premium tequilas, innovative RTDs, boutique gins, vodkas, meads, and specialty international products such as Irish whiskey and Japanese sake.
Product and Service Offerings
-
Wines:
- Domestic producers like Bargetto Wines, David Bruce Winery, Oak Farm Vineyards, Anarchist Wine Co., and Trail Box Wine
- International selections including Maria Bonita Loureiro (Portugal), Tiaki Sauvignon Blanc (New Zealand), and Domaine Des Anges (France)
- Niche luxury labels such as KHK Wine by Thomas Keller and Trestle Thirty One Wine
-
Spirits:
- Premium tequilas like Suave, El Jefe, Giulia, Tequila Otomi, and Tres Paraguas
- Craft distilleries including Drift Distillery, 117 West Distillery, and 1350 Distilling
- Unique spirits such as Hornbrook Gin, SMILE Spirits, Hideout Vodka, Garden County Irish Whiskey, and Chaucers Mead
-
RTDs (Ready-to-Drink):
- Roseade Rosé Lemonade
- Spark Plug RTD
- Heartbeat Spicy Rosé
-
Sake:
- Oishii Sake – A smooth, contemporary Japanese sake brand appealing to modern consumers
-
Brokerage Services:
- Sales team training and management
- Distribution and market launch strategies
- Label compliance, product positioning, and point-of-sale support
Danner Drinks leverages its deep-rooted relationships in the beverage industry to help producers navigate market entry, state regulations, and distributor dynamics.
Specialization and USP
Danner Drinks Company stands out for its high-touch approach and deep market knowledge. Their unique selling propositions include:
- A portfolio spanning over 50 beverage brands across multiple beverage alcohol categories
- Established distribution relationships in California, Arizona, Nevada, Idaho, Washington, and Oregon
- Hands-on brand management including sell sheet development, staff education, and in-market representation
- Focus on craft, sustainable, and story-driven brands that appeal to premium and conscious consumers
Danner Drinks also supports producers in activating promotions, tastings, and trade marketing events to build on-the-ground traction.
Financial and Market Presence
Although privately held, Danner Drinks commands a strong presence in the independent and mid-tier beverage segments. Notable performance indicators include:
- Represented brands sold in over 500 independent retailers and restaurants across the western U.S.
- Brokered double-digit sales growth for several brands over 12-month cycles following onboarding
- Connected with regional distributors and retail chains, facilitating state-by-state placements
Their flexible brokerage model and diverse portfolio attract both start-ups and legacy producers seeking fresh market momentum.
Shipment and Sourcing Insights
As a brokerage firm, Danner Drinks does not physically handle logistics or shipping but works closely with:
- Licensed importers, producers, and bonded warehouses
- Statewide distributors and DTC platforms
- Compliance partners for COLA approval, TTB labeling, and fulfillment optimization
Their client roster includes domestic producers from California, Colorado, Washington, Oregon, and New York, and import brands from Europe, Latin America, and Asia-Pacific.
Target Market
Danner Drinks targets:
- Retail chains, boutique wine shops, and independent liquor stores
- Upscale and casual dining establishments
- Distributors and beverage wholesalers
- Craft beverage consumers and connoisseurs
They support both on-premise and off-premise sales strategies with regional alignment and education-driven activation.
Capabilities
- State-by-state market entry and brand placement
- Beverage sales training and trade promotions
- Portfolio management and brand storytelling
- Retail merchandising and tastings
- Regulatory consulting and distributor onboarding
Danner Drinks operates with agility, offering boutique services that large-scale brokers often cannot match.
Certifications and Compliance
- All represented brands maintain compliance with TTB, COLA, and FDA labeling regulations
- All alcoholic beverages are managed through licensed distributor networks in line with three-tier U.S. alcohol laws
Customer Testimonials
“Art and his team brought our tequila brand to life in California. From story to shelf, they handled every aspect with care and knowledge.”
— Co-Founder, Suave Tequila
“Danner Drinks has helped us grow across three states with tailored programs and retailer relationships we could not have reached on our own.”
— National Sales Director, Oak Farm Vineyards
Major Achievements
- Brokered regional launches for over 30 beverage brands since 2021
- Successfully scaled Roseade Rosé Lemonade into retail chains across four states
- Developed category-leading Whiskey Sell Sheet featured in 2024 portfolio presentations
- Launched curated sake and RTD lines aligned with Gen Z and millennial consumers
- Built a recognizable brand ecosystem based on artisanal integrity and market strategy
Danner Drinks Company continues to drive craft beverage growth through strategic brokerage, personalized service, and a commitment to flavor innovation and brand authenticity.
