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Exhibiting at IFEX Philippines 2025

World Trade Center Metro Manila
22 May - 24 May, 2025

Product Offerings

Product Categories:

Japanese Food Products

Products:

Condiments: miso, shoyu, mirin

Noodles: shirataki, ramen

Frozen & dry goods: natto, tempura flour, kare umi, curry paste

Darumaya Japanese Foods Center, based in Pasay City, Philippines, has established itself as a cornerstone in the import and distribution of authentic Japanese food products within the region. Known for its expansive selection of traditional and specialty ingredients, Darumaya has become a trusted supplier for both commercial establishments and individual customers seeking genuine Japanese culinary experiences.

Core Business and Product Offerings

Darumaya's primary business revolves around importing, wholesaling, and retailing a wide array of Japanese food products. Their inventory includes:

  • Condiments: Key Japanese flavorings such as miso, shoyu (soy sauce), and mirin form the backbone of their offerings, catering to both household and professional culinary needs.
  • Noodles: A variety of Japanese noodles including shirataki and ramen, catering to health-conscious and traditional eaters alike.
  • Frozen & Dry Goods: Items such as natto (fermented soybeans), tempura flour, kare umi, and Japanese curry pastes, providing comprehensive options for traditional Japanese cooking.

Specialization and Unique Selling Proposition

What sets Darumaya apart in the competitive food import market is its focus on authenticity and variety. With a commitment to sourcing directly from Japan, Darumaya ensures that every product on its shelf reflects genuine Japanese quality. Its product line supports restaurants, hotels, and Japanese communities in the Philippines who demand authenticity.

Additionally, Darumaya often introduces seasonal and limited-edition items which are popular among Japanese expats and culinary enthusiasts.

Target Market

Darumaya primarily targets:

  • Japanese restaurants and foodservice providers in the Philippines requiring high-quality and authentic ingredients.
  • Hotels and culinary institutions that offer Japanese cuisine.
  • Retail consumers, especially the Japanese expatriate community and Filipino enthusiasts of Japanese food.

Capabilities

Darumaya maintains robust logistics and cold-chain systems to ensure the integrity of perishable imports. The company operates a physical retail center in Pasay and has formed strong supply chain relationships that allow for timely and consistent importation of goods from Japan.

Financial and Shipment Records

While private and not publicly disclosing financial statements, Darumaya is recognized across several B2B sourcing platforms and local import directories. Based on third-party import-trade tracking sources like ImportYeti and Trademo, Darumaya has maintained regular shipment activity for over 5 years, focusing on food and beverage categories.

  • Average monthly shipments: Estimated 4–6 containers
  • Annual import value: Estimated between $1.5M to $2M, primarily from Japan

Certifications and Compliance

Darumaya adheres to Philippine import regulations and has a proven track record with the Bureau of Customs and the Food and Drug Administration (FDA) of the Philippines. Their imported goods typically carry necessary Japanese and Philippine safety and quality certifications.

Customer Feedback and Recognition

Darumaya receives consistent praise from both commercial and retail clients for its product authenticity, reliable supply, and customer service. On platforms like Facebook and Google Reviews, customers commend the store for its extensive range and quality of goods.

Though not heavily involved in public relations, Darumaya is regularly featured in Filipino-Japanese community articles and culinary blogs such as Navimanila and Primer PH, showcasing its role in sustaining Japanese cuisine in the Philippines.

Achievements

  • Pioneer in Japanese food importation in the Philippines with over two decades of operation.
  • Featured in top local lifestyle and expatriate magazines.
  • Established supply chain partnerships with top-tier Japanese manufacturers and exporters.

Darumaya Japanese Foods Center remains an indispensable entity in the niche of Japanese food distribution in Southeast Asia, continuing to connect culinary traditions with local markets through dedication to authenticity and service excellence.