Product Offerings
Products:
Services: Market Development & Trade Facilitation, KADIWA Program Support, Enterprise Development, Investment Promotion, Trade Exhibit Participation
The Department of Agriculture – Agribusiness and Marketing Assistance Division Region XI (AMAD RFO XI), based in Davao City, serves as the regional driver of agribusiness transformation and market integration in the Davao Region. Operating under the Department of Agriculture, AMAD RFO XI supports inclusive agricultural growth through its robust network of trade facilitation services, enterprise development initiatives, and investment promotion programs tailored to Mindanao's agri-based economy.
Core Functions and Services
AMAD RFO XI provides a range of technical and strategic services designed to boost agri-enterprise competitiveness and enhance market access:
- Market Development and Trade Facilitation: Organizes trade fairs, market matching events, and buyer-seller engagements to strengthen local and regional market linkages.
- KADIWA Program Support: Coordinates the KADIWA ni Ani at Kita platforms, ensuring farm-to-consumer supply chains that reduce market layers and stabilize food prices.
- Enterprise Development: Assists cooperatives, MSMEs, and agripreneurs with product packaging, labeling, business planning, and financial literacy.
- Investment Promotion: Facilitates agribusiness investment forums and matches farmers' groups with investors and government financing programs.
- Trade Exhibit Participation: Represents regional producers in national expos such as IFEX, Agrilink, and other B2B platforms to enhance brand visibility and export potential.
These services empower smallholder producers, strengthen rural enterprises, and improve overall market competitiveness in the Davao Region.
Strategic Regional Focus and Advantages
Region XI is a leading agricultural hub in Mindanao, with specialization in:
- Export-grade bananas, cacao, and coffee, particularly from Davao del Norte and Davao del Sur
- High-value crops like durian, mangosteen, and pomelo
- Integrated agri-industrial operations, including postharvest, cold chain, and processing facilities
- Organic farming clusters and sustainable agritourism developments
AMAD RFO XI strategically aligns with these strengths by creating market and investment pathways for local producers and enterprise clusters.
Target Beneficiaries and Stakeholders
The division targets a wide spectrum of stakeholders:
- Smallholder farmers and fisherfolk
- Farmer cooperatives and Indigenous Peoples’ organizations
- Women- and youth-led agri-enterprises
- MSMEs and startups in agriculture and food processing
- Local government units and public-private agricultural clusters
Programs prioritize inclusive value chain development and income growth in disadvantaged and conflict-affected areas.
Operational Reach and Implementation Capacity
AMAD RFO XI works through the DA Regional Field Office XI in Davao City with an extensive network of provincial focal teams. Capabilities include:
- On-site trade facilitation and agri-enterprise diagnostics
- Coordination with other DA divisions for integrated support
- Product incubation centers for branding and labeling
- Food pass issuance and logistics coordination for agri-trade
The division leverages interagency collaborations with DTI, DOST, and TESDA to improve value-adding and innovation.
Impact and Economic Contributions
Based on regional implementation data and internal performance reports:
- More than ₱300 million worth of agri-products traded through AMAD-supported KADIWA platforms since 2020
- Supported over 500 agribusiness MSMEs and FCAs annually with capacity-building and promotional support
- Facilitated investment and grant approvals totaling over ₱100 million for start-ups and co-ops through DA programs
- Davao Region continues to lead in banana exports, contributing over 37% of total Philippine banana shipments
AMAD RFO XI’s services have significantly increased rural incomes and product competitiveness across the Davao Region.
Governance and Compliance
The division operates under the administrative supervision of DA-RFO XI and aligns with:
- COA and DBM audit and budget protocols
- DA national roadmaps for cacao, banana, and high-value crops
- Philippine Development Plan and Regional Development Council targets
- Inclusive development mandates including GAD, IPRA, and Youth in Agriculture frameworks
Their programs are monitored and evaluated for transparency and outcome orientation.
Community Recognition and Testimonials
AMAD RFO XI is widely appreciated for:
- Fast-tracking enterprise access to markets during pandemic disruptions through e-KADIWA platforms
- Championing Mindanao premium products in global and national food expos
- Facilitating the transformation of IP cooperatives into fully registered agribusiness entities
Farmer testimonials cite improved packaging quality, expanded customer base, and new investment access as direct benefits of AMAD’s engagement.
Major Achievements
- Coordinated successful participation of Davao-based agri-MSMEs in IFEX Philippines and Davao Agri Trade Expo
- Launched mobile and barangay-level KADIWA programs benefiting low-income consumers and farmers
- Facilitated branding and product registration for over 200 local food products from cacao, coconut, coffee, and fruit producers
- Enabled youth agri-entrepreneurship through the Young Farmers Challenge, with dozens of youth-led businesses now fully operational
With its strategic market development initiatives, investment facilitation, and enterprise-first approach, the Department of Agriculture – AMAD Region XI stands as a key architect of agribusiness resilience and regional economic growth in Mindanao.