Design Command is a London-based interior architecture and design consultancy renowned for crafting engaging, experiential spaces across hospitality, workplace, and residential sectors. Led by award-winning designer Clare McDonald, the studio combines artistic creativity with technical precision to deliver bespoke environments that reflect client identity and operational functionality.
Company History
Founded in 2013 by Clare McDonald, an accomplished interior designer with over 20 years of experience, Design Command emerged with a mission to bridge the gap between high-concept design and practical execution. Since its inception, the studio has grown into a multidisciplinary team delivering projects across the UK and Europe, earning acclaim for its hands-on approach and innovative solutions.
Core Business
Design Command specializes in interior design and architectural consultancy, offering end-to-end project support from concept to completion. The studio's expertise lies in creating distinctive spaces that drive customer engagement, operational efficiency, and brand expression.
Product and Service Offerings
Design Command’s key services include:
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Interior Design: Comprehensive interior design for:
- Restaurants
- Hotels
- Workplaces
- Luxury Residential Spaces
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Project Management:
- Concept Development
- Technical Drawings and Detailed Specifications
- FF&E Sourcing (Furniture, Fixtures, and Equipment)
- Budget Management and Procurement Support
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Specialized Design Solutions:
- Exhibition and Event Space Design
- Bespoke Furniture Design
- Lighting Design and Spatial Planning
Specialization and Unique Selling Proposition (USP)
Design Command is recognized for:
- Narrative-led design: Every project is approached with storytelling in mind, crafting immersive spaces aligned with brand ethos.
- Client-focused process: Designs are tailored through collaborative workshops and agile project management tools.
- Multisector versatility: Proven success across hospitality, corporate, retail, and residential sectors.
Financials
Design Command operates as a boutique design consultancy and does not publish audited financial statements. However, industry sources estimate annual project volumes of approximately £1.5–2.2 million, driven by high-profile hospitality contracts and ongoing commercial client relationships.
Project Volume and Notable Clients
Design Command has successfully completed over 200+ design and architecture projects since inception. Some of its noteworthy projects include:
- Mickey’s Beach Bar & Restaurant (Exmouth) – A flagship hospitality project designed for celebrity chef Michael Caines.
- Avanti West Coast Lounges – Modernization and refurbishment of UK train station lounges.
- Hotel Indigo London Paddington – Boutique hotel redesign with themed suites.
- Rosa’s Thai Cafe – Nationwide restaurant interior rollouts.
Target Market
Design Command primarily targets:
- Hospitality brands and restaurateurs
- Boutique and luxury hotel operators
- Commercial property developers
- Workplace design stakeholders
- High-net-worth individuals (HNWIs) seeking residential transformation
Capabilities
The studio's in-house capabilities include:
- Full 3D and CAD Rendering
- Sustainable Material Sourcing
- On-site Construction Oversight
- Vendor and Artisan Collaboration Network
- Fast-paced Turnaround for Rollout Projects
Design Command collaborates with over 150 trusted suppliers and artisans to deliver uniquely tailored interiors with a focus on durability, aesthetics, and functionality.
Certifications and Compliance
Design Command maintains industry-relevant compliance and ethical sourcing standards:
- RIBA and BIID Accredited Designers
- CDM (Construction Design and Management) Compliance
- ISO 9001 Quality Management System (partner vendors)
- Sustainable Procurement Policy aligned with BREEAM standards for select clients
Customer Testimonials
“Design Command brought our vision to life better than we imagined. Their attention to detail and project control helped us stay on budget without compromising creativity.”
— Michael Caines, Michelin-Starred Chef & Restaurateur
“Their ability to merge branding with spatial design makes them our go-to studio for all our expansion projects.”
— Operations Director, Rosa’s Thai Café
Major Achievements
- Shortlisted for SBID International Design Awards (2023, 2024)
- Completed over 35 hospitality projects in 2023 alone, across the UK and Ireland
- Delivered design consultancy for transport and hospitality lounges serving over 5 million passengers annually
- Expanded operations with a 15% YOY growth in commercial project volume in 2024
Design Command continues to set a benchmark for creative yet functional space design, driven by client collaboration, operational excellence, and a passion for storytelling through design.