Product Offerings
Products:
Snack Foods: Potato Chips, Fried Banana Chips, Taro Chips, Rice Crackers
Do-I Foods Marketing Limited Partnership is a regional snack food manufacturer based in Mae Hong Son, Thailand, specializing in traditional Thai-style chips and snacks under the brand Phum Thai. The company plays a vital role in preserving local food traditions while tapping into modern snack trends and health-conscious consumer demands.
Company Overview
Do-I Foods Marketing LP operates out of the highlands of Mae Hong Son, a province known for its rich agricultural biodiversity and cultural heritage. Founded and managed by Sujita Witthayakarnyuthakul, the company serves as a bridge between local agricultural producers and the Thai FMCG retail segment.
Focused on sustainable sourcing and traditional recipes, Do-I Foods produces a line of snacks that embody both taste and authenticity. The company has positioned itself as a reliable manufacturer of clean-label, handmade snack products, catering primarily to domestic Thai markets with emerging export interests.
Product and Service Offerings
Operating under the Phum Thai brand, Do-I Foods produces a variety of regional snacks:
- Snack Foods
- Potato Chips (seasoned with local herbs)
- Fried Banana Chips (available in sweet and salty variants)
- Taro Chips (thin-sliced, crispy texture)
- Rice Crackers (glutinous rice-based, flavored with garlic or sesame)
The products are crafted using natural ingredients, often sourced directly from farmers in the Mae Hong Son region, and minimally processed to retain original flavors and nutritional value.
Core Specialization and USP
- Regional Authenticity: All products are rooted in Northern Thai culinary traditions, using region-specific crops like taro, plantains, and glutinous rice.
- Handmade Processing: Snacks are largely handmade, with low-scale mechanization, which preserves artisanal quality and enhances texture.
- Small Batch Production: Enables better quality control and customization for boutique retailers and souvenir markets.
- Support for Local Farmers: Raw materials are procured from nearby hill tribe communities, supporting the local economy and sustainable farming.
Market Reach and Performance
Although primarily a domestic brand, Do-I Foods has developed a niche presence across tourist-focused retail channels:
- Retail Distribution: Available in over 50 retail points across northern Thailand, including Chiang Mai, Chiang Rai, and Mae Hong Son
- Tourist Hotspot Sales: Stocked at Thai OTOP (One Tambon One Product) stores, hotel souvenir shops, and airport kiosks
- Annual Production Output: Estimated at 50,000+ units per year (snack bags)
- Consumer Demographic: Local Thai families and international tourists seeking traditional and healthy snack options
The company has also expressed interest in entering the ASEAN export market via regional trade expos and government-backed SME programs.
Target Market
Do-I Foods caters to:
- Retailers of traditional and ethnic foods
- Health-conscious snack consumers
- Tourists and souvenir buyers
- Niche exporters of authentic Asian snacks
- Eco-conscious and artisanal food markets
The handmade nature and localized sourcing give Phum Thai a unique edge in a market saturated with mass-produced snack brands.
Capabilities
- Facility: Small-scale production workshop located in Mae Hong Son with manual frying and seasoning equipment
- Packaging: Eco-conscious and recyclable materials used for most product lines
- Customization: Ability to produce limited editions or seasonal flavors for special markets or private labels
Certifications and Compliance
While the company is small-scale, it maintains the following standards:
- Thai FDA Registration for food safety and product labeling
- OTOP Certification for regional product authenticity and quality
- Participation in Thai Government SME Food Safety Training Programs
Expansion into broader regional or international markets will be dependent on acquiring ISO or HACCP certifications.
Customer Testimonials
“These banana chips are my favorite snack from the mountains. They’re crisp, fresh, and way better than supermarket brands.”
— Tourist Review, Chiang Mai Local Market
“As a reseller of Thai souvenirs, Phum Thai products are consistently one of our top sellers due to their packaging and authentic taste.”
— Owner, Artisan Retail Store, Bangkok
Achievements
- Recognized as an OTOP-certified enterprise in Mae Hong Son Province
- Featured in Thailand's Regional Food Tourism Campaign 2023
- Recipient of Local Government Grant for expanding women-led food businesses
- Participation in THAIFEX SME Pavilion 2024 showcasing artisanal Thai foods
Do-I Foods Marketing Limited Partnership reflects Thailand’s rich culinary heritage through its carefully crafted snack products. By focusing on quality, regional identity, and social impact, the company is poised to expand its footprint within Southeast Asia’s growing demand for authentic, healthy, and culturally significant snacks.